What is The Wonder 500™?
The Wonder 500 Undiscovered Japan
The Wonder 500™ aims to discover unique Japanese local products that are unfamiliar outside of Japan, and introduce them—and the values they represent—to the rest of the world.
Baird Beer: A Microbrew Wonder
Taking advantage of its small business scale, Baird Brewery is elaborately and passionately creating a new kind of beer, while also showing great respect for tradition.
3 of Japan's Finest Kitchen Knives
It was of course the Japanese samurai and their infamous swords that set the stage for Japan's global blade fame!
Bathroom Beauty: Soaps & Towels
For that moment you want to feel refreshed with elegance.
7 Exquisite Bowls from Different Materials
From wood and lacquerware to porcelain and glass, Japanese artisans have used a number of innovative materials to produce some of the most wonderful creations.
5 Cool Products Merging Tech & Tradition
Possibly the best image of Japan is as a place where ultra-modern, high technology meets traditional principles and design.
A Great Selection of Sake from Across Japan
Here's a fantastic selection of sake of varying tastes, from special brews to top-class "daiginjo"! What more could you ask for?
6 Beautiful Japanese Glasses
Often utilizing vivid colors, these blown glass glasses are wonderful examples of a traditional Japanese technique.
Wonders of Japan: Industrial Heritage
Historical Site World Heritage
Get to know modern community development while viewing heritage sites from Japan's industrial revolution.
Wonders of Japan: Hospitality
Experience the welcoming culture of hospitality that is the pride of Japan.
4 Incredible Kettles
Whether you're brewing up some powdered matcha green tea or a cup of Earl Grey, boiling water in these kettles will give your tea an extra kick!
Wonders of Japan: Harmony with Nature
Experience a traditional recycling-oriented lifestyle.
Different Elevations: From Sea to Mountain
Taste the finest foods produced by the different elevations of sea and mountain in Japan.
The Wonderful Seasons & Colors of Japan
Encounter the beautiful colors of nature nurtured by the four seasons.
Protect Your Drinks from Pub Ninjas
These bottle covers are actually faithful recreations of suits of armor worn by famous warriors in Japanese history.
Around Japan: Tokyo, Osaka, & Hiroshima
Take a three-minute video tour around some typical (and slightly atypical) scenes in Japan.
Our Trip to Japan: The Arrival
Designer and illustrator Carolina Puropopo shares her adventures on her first day in Tokyo.
Brother & Sister in Japan
Watch this brother and sister enjoy exploring Japan, from Tokyo to Kansai, and from temples to roller coasters.
Beautiful, Busy Tokyo
People, cars, lights: Tokyo is a never sleepy city! Take a look at these daily scenes of Tokyo in time-lapse.
