Trying to Make the Antiviral Legend Go Viral
Legend has it that seeing a drawing of this yokai named Amabie will cure or protect a person from any disease. The creature itself is said to have asked to be drawn and shared around – what is known today as an ‘Instagram shout-out.’
Starbucks Selling Reusable Silicone Straws
Starbucks is selling reusable silicone straws in Japan as part of efforts to reduce plastic waste, and it comes with a carrying case and washing brush.
Home Appliances Can Help Prevent Food Loss
Smart applications, home appliances, and good practices can help prevent and reduce food loss in households.
Memorializing March 11 Victims in Mandala Art
Artist Yuri Shimojo turned a way to deal with the pain of the March 11 earthquake and tsunami into peace-filled art with her "Memonto Mori" series of mandala-like paintings.
Japan to Provide ¥50,000 Handout to Parents
The Japanese government adopts a set of emergency measures to help parents in financial dire straits.
Innovative Businesses are Battling Food Loss
Food loss has become a global issue, and Japan is no exception. A number of innovative initiatives have recently sprung up in Japan to help spare food from the garbage bin and reduce food loss.
The World's First Disposable Paper Razor
One company is doing its part in reducing its use of single-use plastics with a completely disposable paper razor.
Astronaut Hoshide Excited About Tokyo Olympics
Japanese astronaut Hoshide Akihiko said in an interview with Nippon TV that he looks forward to the Tokyo Olympics while on his upcoming mission as commander of the International Space Station.
From Rubbish to Resource: Recycling Food
While composting isn't a new concept, it is receiving increased attention in Japan due to increasing environmental awareness. Find out how composting is becoming more convenient and user-friendly in the hopes of widespread adoption throughout the country.
Salt Used to Create Stunning Sakura Artwork
Artist Motoi Yamamoto's latest work is a moving tribute to his family, the fallen petals in his life.
'Shooting Star' Bullet Train
A beaming bullet train running through the Kyushu area was created to mark the 10th anniversary of the Kyushu Shinkansen.
Collective Impact: STOP! Food Loss & Waste
In line with the 17 Sustainable Development Goals established by the United Nations, Japan’s Ministry of the Environment is expanding efforts to reduce food loss. The Collective Impact; STOP! Food Loss & Waste Project is one step toward realizing change.
Ancient Ukiyo-e Battle Comes to Life
The "Folding Screen of Painted Sekigahara Landscapes" is welcoming visitors to Japan with an animated look at one of the nation's biggest battles.
Violin Made from Iwate's 'Miracle Pine Tree'
A violin made from the lone pine tree that survived the March 2011 tsunami in Iwate Prefecture is featured at a memorial concert held in Tokyo on the 10th anniversary of the disaster.
Hayabusa2 Capsule on Display at Museum
A capsule of Japan’s Hayabusa2 space explorer is put on display at a museum near Tokyo. The container returned to Earth in December, bringing back materials from the asteroid Ryugu.
Artist Onogawa's 1-Centimeter-Wide Origami
Naoki Onogawa is sending up a tribute to the survivors of the Great East Japan Earthquake and Tsunami with his incredibly tiny origami prayer cranes.
Haruki Murakami & Uniqlo's Very Unique Collabo
One of Japan's most prolific authors has something new for fans: a collaboration with Uniqlo!
Unilever Japan Expands Recycle Program
Unilever has added the National Azabu Supermarket to its locations for collecting personal care packaging after use for recycling, with incentives under the UMILE program.
Louis Vuitton's Water Design Shimmers in Ginza
Check out the awesome new storefront awaiting you at Ginza's Louis Vuitton.
A 10-Year Challenge to Achieve Sustainability
Sustainable Development Goals are essential not only to our planet as a whole, but to our businesses, which will need to work hard to adapt to our ever-changing lifestyle.