All About Japan

10 Japanese Brands You Need to Know

One of the shopping capitals of the world, Japan is often associated with luxury goods. But never fear, this lovely country is a haven for both savers and the spendthrifts! Discover some local fashion and beauty brands you shouldn't miss when in Japan.

Cast Your Vote for the Next Kit Kat Flavor!

Nestlé Japan is calling on Kit Kat fans around the world to nominate and vote for their next flavor on a special English-language website.

Handmade Knives in Yamagata

See how Shimada Cutlery Works carries on a blade-making tradition dating back to the year 1365.

The Big Tokyo Travel Guide

Tokyo is a city of old and new, where modern skyscrapers rise up from the remains of centuries-old castle walls. The Big Tokyo Travel Guide will help you find whatever you're looking for in Japan's capital city.

Cool Off in Summer with Ghibli Folding Fans

Studio Ghibli fans can now beat the heat with fans styled after their favorite characters!

Support Kumamoto by Purchasing a Kit Kat

After the devastating Kumamoto Earthquake in 2016, Kit Kat has teamed up with the region's mascot, Kumamon, and local farmers to produce a unique Kit Kat flavor.

Say 'I Choose You' & 'I Do' With Pikachu

These Pikachu wedding rings and engagement rings are so gorgeous you don't need to be a Pokémon fan to appreciate them... but it helps!

6 Cheap & Tasty Japanese Chain Restaurants

Japan has tons of delicious, convenient food options, even if you're dining on a budget!

Tokyo Restaurants Too Good to Stay Secret

Whether you're looking for a bowl of bright blue ramen, want to stand and scarf some quick and delicious noodles or want to watch a live tuna cutting show while you eat fresh sushi, these restaurants in Tokyo have you covered.

Take a Trip Around Japan with Starbucks Mugs

These Starbucks mugs and tumblers feature local sites and foods from five prefectures.

Feeling Sleepy? Go to 'Bread!'

Any way you slice it, this comfy, whimsical bread bed really takes the cake!

Pop the Question with a Pokémon Ring!

This solid gold diamond ring—featuring the adorable Pokémon, Mew—will certainly have them saying “I do!"

All About Purikura!

If you're not familiar with the exaggerated features and photographic fun of 'purikura,' you're in luck! This article takes a deeper look at the rise of these 'kawaii' Japanese photo booths, and what to expect when you visit one.

Wanted: Professional Cosplayers

Dwango, the operators of Japan’s Nico Nico Douga streaming service, want to connect passionate cosplayers with paying jobs.

Japan's 5 Most Trusted Fast-Fashion Brands

Where do you go for fast fashion in Japan? Start with one of these five chains, ranked as the nation's most trusted brands in a survey of over 120,000 consumers!

Smell Sweet Thanks to Kiki & Her Cat Jiji

Studio Ghibli enters the perfume game with the launch of its 'Kiki’s Delivery Service' body mist line.

Where to Shop in Tokyo

From fashion and electronics to books and bargains, Tokyo is a shopper's paradise. If you're searching for tips on where to shop, look no further!

Get Ready for Coca-Cola Slushie Pouches

Coca-Cola's new Frozen Lemon slushie has been eight years in the making—and it's out April 16!

Retro Gaming in Tokyo

Takadanobaba's Mikado and the iconic Super Potato in Akihabara offer chances to step back into the Golden Age of arcade gaming.

Empty Vessels Full of Meaning

Japanese artist Norihiko Terayama's work explores what happens when decoration overtakes form and function.

know-before-you-go