
Cast Your Vote for the Next Kit Kat Flavor!
Nestlé Japan is calling on Kit Kat fans around the world to nominate and vote for their next flavor on a special English-language website.

Innovative Aichi Illumination Made by Plumber
In a small town in Aichi Prefecture, a plumber and his family have created an icy winter illumination to warm the hearts of visitors.

Pixel Puppies Might Be the Perfect Pet
One Japanese artist combines cuteness and nostalgia in his latest line of colorful sculptures. Plus, they're already housebroken!

Taking Denim Beyond the Jean Jacket
Local Creators' Market Hiroshima
Hiroshima is known for its denim. But the denim being made here may not be the kind of denim you know!
6 Cheap & Tasty Japanese Chain Restaurants
Japan has tons of delicious, convenient food options, even if you're dining on a budget!
A Toast to Final Fantasy's 30th Anniversary
Celebrate the beloved game's 30th anniversary with this 30 year old whiskey! Pre-orders are being accepted by Japanese liquor retailer Shinanoya for the commemorative Final Fantasy 30th Anniversary whiskey.
Empty Vessels Full of Meaning
Japanese artist Norihiko Terayama's work explores what happens when decoration overtakes form and function.
Take a Trip Around Japan with Starbucks Mugs
These Starbucks mugs and tumblers feature local sites and foods from five prefectures.
The Historical Stores of Ginza
Ginza has been associated with wealth ever since a silver coin mint was established here early in the Edo Period. Quite a few old shops got their start here, making Ginza a great center for some historical shopping!
Endless Design Possibilities: Fukuyama Denim
Local Creators' Market Hiroshima
Specialists in every step of denim manufacture—spinning, dyeing, weaving, washing—abound in Fukuyama, a leading producer of denim in Japan. The locale is a driving force behind the worldwide appeal of Japanese denim.
Use a Japanese 'Hottie' to Keep Warm in Winter
Survive the harsh Japanese winter by cuddling up in bed with this hot little number.
Handmade Knives in Yamagata
See how Shimada Cutlery Works carries on a blade-making tradition dating back to the year 1365.
Japan's 5 Most Trusted Fast-Fashion Brands
Where do you go for fast fashion in Japan? Start with one of these five chains, ranked as the nation's most trusted brands in a survey of over 120,000 consumers!
Cuddle Up with Your Very Own Lapras!
Recreate Ash’s voyage around the Orange Archipelago without ever leaving your living room.
Try Amazing Food at Tanabata Matsuri in Sendai
It was very hot when we went to Sendai, in Miyagi Prefecture, to see this gorgeous Tanabata Masturi, but nothing can stop us from having fun!
Wanted: Professional Cosplayers
Dwango, the operators of Japan’s Nico Nico Douga streaming service, want to connect passionate cosplayers with paying jobs.
Smell Sweet Thanks to Kiki & Her Cat Jiji
Studio Ghibli enters the perfume game with the launch of its 'Kiki’s Delivery Service' body mist line.
Get Ready for Coca-Cola Slushie Pouches
Food & Drink Convenience Stores
Coca-Cola's new Frozen Lemon slushie has been eight years in the making—and it's out April 16!
Support Kumamoto by Purchasing a Kit Kat
After the devastating Kumamoto Earthquake in 2016, Kit Kat has teamed up with the region's mascot, Kumamon, and local farmers to produce a unique Kit Kat flavor.
Cool Off in Summer with Ghibli Folding Fans
Studio Ghibli fans can now beat the heat with fans styled after their favorite characters!