Transform Yourself with the Power of the Moon
Sailor Moon’s Cosmic Heart Compact will transform your cheeks as a gorgeous blush container.
Get Your Hands on Super Mario Bros. Makeup
Japanese makeup cosmetic line Shu Uemura is introducing a holiday collection to look your Princess Peach best.
Japanese Highschooler Wows With His Cute Looks
Japanese high school boy amazes netizens with his cute girl-next-door looks and giving his female classmates a run for their money!
Hilarious Comedian Shares Her Beauty Tips
Comedian Naomi Watanabe will have you in stitches as she explains her down-to-earth beauty techniques.
10 Hot Japanese Makeup Tips
If you're looking to explore Japan's bevy of beauty and makeup products, but are unsure of how to start channeling your favorite idol or model, look no further!
100 Years of Japanese Makeup Styles
Check out how Japanese makeup has changed in the past 100 years!
Pop the Question with a Pokémon Ring!
This solid gold diamond ring—featuring the adorable Pokémon, Mew—will certainly have them saying “I do!"
All About Purikura!
If you're not familiar with the exaggerated features and photographic fun of 'purikura,' you're in luck! This article takes a deeper look at the rise of these 'kawaii' Japanese photo booths, and what to expect when you visit one.
The Evolution of the ¥100 Shop
It's amazing to see what ¥100 can buy! It's even more amazing to see what DIY projects some creative customers are able to accomplish using only materials from ¥100 shops!
15 Popular Shops in Shibuya
Shibuya, Tokyo's center of youth culture, is a hot place to shop for fashion—and just about anything else! Here are 15 recommendations you have to hit while in 'Shibs'!
Is Colorful Skin Fashion's Newest Trend?
We’ve seen some crazy trends in fashion come out of Japan, but this is definitely one of the most unusual yet.
Differences in Korean & Japanese Makeup Trends
In colors and application techniques, Japan and South Korea go their separate ways when it comes to cosmetics.
Anime-Themed Glasses Store Comes to Akihabara
Whether you’re after 'Boruto' spectacles or glasses from 'Maho Girls Pretty Cure!', this new store has a huge selection of anime styles to choose from.
Beautify Your Skin with Star Wars Face Masks
These face packs transform you into 'Star Wars' heroes and villains; just the thing to re-moisturize your skin from too much time on dry Tatooine.
10 Japanese Beauty Brands You Should Know
Japanese people are renowned for their apparently ageless beauty. While you may know a number of big-name brands in Japan, you might want to take a closer look at a number of options making use of exciting natural ingredients!
Online Shopping in Japan (by JLPT Level)
JLPT surely stands for 'Just Let People Trade' right? Joking aside, we're bringing you a list of five of the best Japanese shopping websites, ranked by the level of Japanese (according to the Japanese Language Proficiency Test) needed to access them.
Where to Shop in Tokyo
From fashion and electronics to books and bargains, Tokyo is a shopper's paradise. If you're searching for tips on where to shop, look no further!
An Inexpensive Way to Make Bath Bombs
Why spend money on a luxurious bath bomb when you can make one yourself using ingredients and gadgets from ¥100 store?
Smell Sweet Thanks to Kiki & Her Cat Jiji
Studio Ghibli enters the perfume game with the launch of its 'Kiki’s Delivery Service' body mist line.
You Only Turn 20 Once, so Spice It Up!
For some young adults in Japan, Coming of Age Day is a somewhat solemn or drab affair. But in Kita-Kyushu, it's anything but! We have the lively pictures to prove it!