East Meets West in Wedding Dress Form
Japanese brides are taking control of their Western-style weddings with a uniquely Japanese flair. Find out how fashion-forward brides are swapping out kimono for dresses without losing cultural significance.
Take a Dip in Some Ramen Bath Salts
You may want to refrain from using these yummy-smelling bath powders when you’re hungry!
New Items from 3 Best-Selling Skincare Brands
Check out these new beauty products from some of Japan's best-selling brands!
Hilarious Comedian Shares Her Beauty Tips
Comedian Naomi Watanabe will have you in stitches as she explains her down-to-earth beauty techniques.
Get Your Hands on Super Mario Bros. Makeup
Japanese makeup cosmetic line Shu Uemura is introducing a holiday collection to look your Princess Peach best.
How to Make Your Legs Look Longer this Summer
These four simple fashion tricks can help create a gorgeous elongating effect for your legs!
5 Great, Cheap Cosmetics for the Natural Look
All About's guides and hair/makeup stylists have selected five of the best—and most affordable—products to help you achieve that natural, glow-from-within look.
Transform Yourself with the Power of the Moon
Sailor Moon’s Cosmic Heart Compact will transform your cheeks as a gorgeous blush container.
15 Popular Shops in Shibuya
Shibuya, Tokyo's center of youth culture, is a hot place to shop for fashion—and just about anything else! Here are 15 recommendations you have to hit while in 'Shibs'!
10 Japanese Beauty Brands You Should Know
Japanese people are renowned for their apparently ageless beauty. While you may know a number of big-name brands in Japan, you might want to take a closer look at a number of options making use of exciting natural ingredients!
Anime-Themed Glasses Store Comes to Akihabara
Whether you’re after 'Boruto' spectacles or glasses from 'Maho Girls Pretty Cure!', this new store has a huge selection of anime styles to choose from.
You Only Turn 20 Once, so Spice It Up!
For some young adults in Japan, Coming of Age Day is a somewhat solemn or drab affair. But in Kita-Kyushu, it's anything but! We have the lively pictures to prove it!
Online Shopping in Japan (by JLPT Level)
JLPT surely stands for 'Just Let People Trade' right? Joking aside, we're bringing you a list of five of the best Japanese shopping websites, ranked by the level of Japanese (according to the Japanese Language Proficiency Test) needed to access them.
100 Years of Japanese Makeup Styles
Check out how Japanese makeup has changed in the past 100 years!
10 Hot Japanese Makeup Tips
If you're looking to explore Japan's bevy of beauty and makeup products, but are unsure of how to start channeling your favorite idol or model, look no further!
Is Colorful Skin Fashion's Newest Trend?
We’ve seen some crazy trends in fashion come out of Japan, but this is definitely one of the most unusual yet.
Moisturize Your Skin from Ghibli-Themed Tins
Beautifully adorned tins featuring some of the studio’s beloved anime characters are being made for a limited time.
Japanese Highschooler Wows With His Cute Looks
Japanese high school boy amazes netizens with his cute girl-next-door looks and giving his female classmates a run for their money!
An Inexpensive Way to Make Bath Bombs
Why spend money on a luxurious bath bomb when you can make one yourself using ingredients and gadgets from ¥100 store?
４ Great Igari-Style Makeup Tutorials
The Igari makeup look, pioneered by makeup artist Shinobu Igari, gained rapid popularity in 2015 and has been sported by the fashion-conscious since. We've got four great tutorials explaining how to wear this trendy style!