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University Finds New Uses for Tuna Skin

Kindai University is working with businesses to find new uses for the skin of its farmed tuna.

Hello Kitty Coming to Converse Sneakers!

The world's cutest (and perhaps busiest) cat is coming to Converse sneakers, one of the world's best known international shoe brands.

Japan-Exclusive Converse's Made with Sakura

Putting these sakura-pink kicks on your feet will help put more cherry blossom trees in Japan’s northeastern Tohoku region.

Best Buys in Bargain Heaven Ameyokocho

If you're up for bargain hunting in Japan's capital, there's no better place to score good deals than Ameyokocho. Before you go, check out some of the best buys you can find at one of the most popular street markets in Japan!

Studio Ghibli Goods Catch 2019 Sakura Fever

A Japanese retail chain dedicated to selling official Studio Ghibli merchandise is ready to debut their 2019 cherry blossom season goods!

Evolve Your Wardrobe with These Pokémon Socks

Here comes a new line of Pokémon socks—and these aren’t some chintzy for-kids souvenirs from the 100 yen shop. These are proper grown-up quality socks from Socks Appeal Japan.

Destination Denim: How Jeans Bring in Tourists

Among aficionados, Japanese denim is known for its high quality and meticulous craftsmanship. As international visitors to Japan increases, so too does global interest in Japanese denim production.

Looking for Luxury? Japan Has You Covered!

As international customers rush to discover Japan's many charms, efforts are being made to attract affluent tourists looking for high-end luxury experiences.

Can You Survive the Optometrist's Maze?

The chic eyewear store Gogito Ergo Sum Tokyo displays its merchandise on a transparent maze of paneling over running water! Can you make it through without making a splash?

Cool Down This Summer with Watery Earrings

Dive into these gorgeous earrings that look exactly like a pool of crystal clear shimmering water on a warm summer day!

Capturing the Perfect Pink of Sakura

The pastel pink of Japan's cherry blossoms paints the country for nearly a month in spring. One artisan has spent years trying to capture this color from nature and use it to dye fabrics.

5 Little-Known Harajuku Styles

Sure, you've heard of lolita and you've heard of 'gyaru,' but have you heard of these new alternative Harajuku fashions?

An Electronic Pop Homage to Kyoto

How many famous Kyoto sites can you spot in Clean Bandit's Japanese music video of "Solo feat. Demi Lovato?"

Turn Your Child into a Hero of Legend

A Dragon Quest baby draws near!

Uniqlo Pokémon T-Shirt Design Winners

Japanese fashion retailer Uniqlo held a worldwide contest, and the winners for the Pokémon-themed contest of 2019 will be on sale this summer!

These Cat Pajamas Are 'The Cat's Meow'

Designers at Felissimo, Japan’s leading cat-themed lifestyle brand, are a constant source of fun and cozy fashion. And they’ve just released their new High-Class Siamese Cat Room One-Piece.

Onitsuka Tiger: Shoes Running Around the World

Onitsuka Tiger is an iconic shoe brand produced by sporting goods company ASICS. Despite once disappearing from the market, it has been revived as a fashionable sneaker brand with global popularity.

The Origins of the Tough G-SHOCK Watch

Over a hundred million G-SHOCK wristwatches have been shipped for sale to customers around the world since the brand debuted in 1983. This shockproof line of timepieces is a prime example of Japan’s high-quality manufacturing.

The Evolution of the ¥100 Shop

It's amazing to see what ¥100 can buy! It's even more amazing to see what DIY projects some creative customers are able to accomplish using only materials from ¥100 shops!

Rep Your Prefectural Pride with Cool Necklaces

A Tokyo accessory maker has turned Japan's prefectures into pieces of art you can wear around your neck to show off your favorite location!

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