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Capturing the Perfect Pink of Sakura

The pastel pink of Japan's cherry blossoms paints the country for nearly a month in spring. One artisan has spent years trying to capture this color from nature and use it to dye fabrics.

The Origins of the Tough G-SHOCK Watch

Over a hundred million G-SHOCK wristwatches have been shipped for sale to customers around the world since the brand debuted in 1983. This shockproof line of timepieces is a prime example of Japan’s high-quality manufacturing.

Turn Your Child into a Hero of Legend

A Dragon Quest baby draws near!

Studio Ghibli Goods Catch 2019 Sakura Fever

A Japanese retail chain dedicated to selling official Studio Ghibli merchandise is ready to debut their 2019 cherry blossom season goods!

Find Wonderland at Alice on Wednesday

Alice on Wednesday is a themed shop dedicated to—obviously—Alice in Wonderland. With enchanting decor, gorgeous accessories, clever themed snacks, it will make you feel like you've been immersed in the true Wonderland.

Vintage Diving at Toyo Department Store

If you're a true Tokyo hipster, you'd know that Shimokitazawa is the place to be for thrift shopping and fashion. And part of that reason is Toyo Department Store.

Hello Kitty Coming to Converse Sneakers!

The world's cutest (and perhaps busiest) cat is coming to Converse sneakers, one of the world's best known international shoe brands.

Rep Your Prefectural Pride with Cool Necklaces

A Tokyo accessory maker has turned Japan's prefectures into pieces of art you can wear around your neck to show off your favorite location!

Japan-Exclusive Converse's Made with Sakura

Putting these sakura-pink kicks on your feet will help put more cherry blossom trees in Japan’s northeastern Tohoku region.

GU Launches Stylish Nostalgic PlayStation Line

Now available from the little sister of cheap fashion company Uniqlo, these charming GU pieces feature the PlayStation console’s logo, iconic controller button designs, and prints from flagship Sony games.

University Finds New Uses for Tuna Skin

Kindai University is working with businesses to find new uses for the skin of its farmed tuna.

Cool Down This Summer with Watery Earrings

Dive into these gorgeous earrings that look exactly like a pool of crystal clear shimmering water on a warm summer day!

Always Bounce Back with Rubber Band Fashion

Working entirely with rubber bands, which have limited functionality and are definitely not scarce, Rie Sakamoto created a line of garments that were on display at an exhibition in Tokyo.

Online Store Features Virtual Shoe Fittings

Online fashion mall operator Zozo has come up with a virtual shoe fitting service that recommends shoes that fit your size by using a special mat and a smartphone app.

These Cat Pajamas Are 'The Cat's Meow'

Designers at Felissimo, Japan’s leading cat-themed lifestyle brand, are a constant source of fun and cozy fashion. And they’ve just released their new High-Class Siamese Cat Room One-Piece.

5 Little-Known Harajuku Styles

Sure, you've heard of lolita and you've heard of 'gyaru,' but have you heard of these new alternative Harajuku fashions?

Evolve Your Wardrobe with These Pokémon Socks

Here comes a new line of Pokémon socks—and these aren’t some chintzy for-kids souvenirs from the 100 yen shop. These are proper grown-up quality socks from Socks Appeal Japan.

Looking for Luxury? Japan Has You Covered!

As international customers rush to discover Japan's many charms, efforts are being made to attract affluent tourists looking for high-end luxury experiences.

Uniqlo Pokémon T-Shirt Design Winners

Japanese fashion retailer Uniqlo held a worldwide contest, and the winners for the Pokémon-themed contest of 2019 will be on sale this summer!

The Perfect Gifts for the Jedi in Your Family

Japanese fashion brand unveils Star Wars items just in time for new film, The Rise of the Skywalker.

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