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Always Bounce Back with Rubber Band Fashion

Working entirely with rubber bands, which have limited functionality and are definitely not scarce, Rie Sakamoto created a line of garments that were on display at an exhibition in Tokyo.

Studio Ghibli Goods Catch 2019 Sakura Fever

A Japanese retail chain dedicated to selling official Studio Ghibli merchandise is ready to debut their 2019 cherry blossom season goods!

Vintage Diving at Toyo Department Store

If you're a true Tokyo hipster, you'd know that Shimokitazawa is the place to be for thrift shopping and fashion. And part of that reason is Toyo Department Store.

Japan-Exclusive Converse's Made with Sakura

Putting these sakura-pink kicks on your feet will help put more cherry blossom trees in Japan’s northeastern Tohoku region.

Ramen Mask Makes Use of Your Steamy Glasses

Sensible individuals are opting these days to stay indoors as much as possible and use masks when outdoors. But, there’s nothing in the social rulebook saying your mask has to be sensible.

University Finds New Uses for Tuna Skin

Kindai University is working with businesses to find new uses for the skin of its farmed tuna.

5 Little-Known Harajuku Styles

Sure, you've heard of lolita and you've heard of 'gyaru,' but have you heard of these new alternative Harajuku fashions?

Evolve Your Wardrobe with These Pokémon Socks

Here comes a new line of Pokémon socks—and these aren’t some chintzy for-kids souvenirs from the 100 yen shop. These are proper grown-up quality socks from Socks Appeal Japan.

Turn Your Child into a Hero of Legend

A Dragon Quest baby draws near!

GU Launches Stylish Nostalgic PlayStation Line

Now available from the little sister of cheap fashion company Uniqlo, these charming GU pieces feature the PlayStation console’s logo, iconic controller button designs, and prints from flagship Sony games.

The Perfect Gifts for the Jedi in Your Family

Japanese fashion brand unveils Star Wars items just in time for new film, The Rise of the Skywalker.

Kimono Company Makes Masks for Nightlife Staff

Otozuki, a manufacturer of traditional kimono garments, has teamed up with a company that runs nightclubs to develop hostess-friendly face masks that make it easy to sip drinks and converse with customers while maintaining a safe environment.

Uniqlo Opening Cutting-Edge Store in Harajuku

Apparel giant Fast Retailing is opening a high-tech Uniqlo outlet in Tokyo’s trendy Harajuku area on Friday, June 5. Customers can choose clothing using a special app installed on these tablets on the wall.

Stay Comfy, Look Professional with WFH Pajamas

Business up top, casual down below, these pajamas will look to your colleagues like you're office ready.

Online Store Features Virtual Shoe Fittings

Online fashion mall operator Zozo has come up with a virtual shoe fitting service that recommends shoes that fit your size by using a special mat and a smartphone app.

Cool Down This Summer with Watery Earrings

Dive into these gorgeous earrings that look exactly like a pool of crystal clear shimmering water on a warm summer day!

Yamato Is Making Yukatas for All

Yamato, a kimono maker with over 100 years of history, decided to apply to their garments the concept of universal design, making them accessible for everyone.

Find Wonderland at Alice on Wednesday

Alice on Wednesday is a themed shop dedicated to—obviously—Alice in Wonderland. With enchanting decor, gorgeous accessories, clever themed snacks, it will make you feel like you've been immersed in the true Wonderland.

These Cat Pajamas Are 'The Cat's Meow'

Designers at Felissimo, Japan’s leading cat-themed lifestyle brand, are a constant source of fun and cozy fashion. And they’ve just released their new High-Class Siamese Cat Room One-Piece.

Uniqlo Pokémon T-Shirt Design Winners

Japanese fashion retailer Uniqlo held a worldwide contest, and the winners for the Pokémon-themed contest of 2019 will be on sale this summer!

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