New Items from 3 Best-Selling Skincare Brands
Check out these new beauty products from some of Japan's best-selling brands!
Looking for a Next-Level Sharpener?
Made in Osaka, these next-level pencil and makeup sharpeners boast of being 'light as an apple peel, sharp as a samurai sword.' Try them out to be sure!
Enduring Beauty: Japan’s Sustainable Cosmetics
From the biggest names in beauty products to smaller, more niche labels, Japanese cosmetic brands are tackling sustainability goals in a variety of innovative ways.
5 Great, Cheap Cosmetics for the Natural Look
All About's guides and hair/makeup stylists have selected five of the best—and most affordable—products to help you achieve that natural, glow-from-within look.
Beauty for a Bargain
Forget bringing your cosmetic bag on the plane. Once you arrive in Japan, you can stock up on these beauty essentials, each only ¥100!
Get Your Hands on Super Mario Bros. Makeup
Japanese makeup cosmetic line Shu Uemura is introducing a holiday collection to look your Princess Peach best.
Soothe Your Throat With... a Kit Kat?!
Containing real throat lozenge powder, this new release is one of the most unusual Kit Kats seen in Japan to date.
100 Years of Japanese Makeup Styles
Check out how Japanese makeup has changed in the past 100 years!
Beautify Your Skin with Star Wars Face Masks
These face packs transform you into 'Star Wars' heroes and villains; just the thing to re-moisturize your skin from too much time on dry Tatooine.
Why Be Just a Snack When You Can Be Dessert?
Some days you want the soothing scent of incense to dispel the musty air of your home. Other days maybe you'd prefer to smell like an éclair instead of freshly picked flowers. Thankfully, Japanese cosmetics company Kobe Bijinnuuka has got you covered.
James Cordon & Naomi Watanabe: Beauty Masters
Japanese companies are known for wacky TV commercials, but cosmetics brand SK-II has capitalized on this trend with a series of commercials for their PITERA Essence product that features a star-studded cast of Japanese, Chinese, and American celebrities.
Hilarious Comedian Shares Her Beauty Tips
Comedian Naomi Watanabe will have you in stitches as she explains her down-to-earth beauty techniques.
The Gentler Side of Japanese Skincare
If you're looking to try some high-quality natural cosmetics while in Japan, look no further than Yoroshi Cosmetics, a local Asakusa brand with over 90 years of history.
Japanese Commercials Have a 'Nose' for Comedy
Japan is home to some of the funniest commercials out there, and we've found yet another one that's providing tons of giggles to passengers on Tokyo trains.
How to Bring Medicine into Japan
Traveling to Japan with prescription medication? Find out how to enter the country properly and hassle-free!
Smell Sweet Thanks to Kiki & Her Cat Jiji
Studio Ghibli enters the perfume game with the launch of its 'Kiki’s Delivery Service' body mist line.
Differences in Korean & Japanese Makeup Trends
In colors and application techniques, Japan and South Korea go their separate ways when it comes to cosmetics.
Companies Encourage Everyday Sustainable Goals
As countries around the world aim to attain the United Nations Sustainable Development Goals (SDG) to improve society, companies in Japan are thinking of ways to incorporate SDG efforts into people's everyday lives.
Shin-Okubo: Korea Town of Tokyo
If you don't have the time or money to take the flight to South Korea, visit Shin-Okubo instead for a mini taste of the best of trending Korean street food, cosmetics, idol goods, and more.
9,000 Bath Bombs at LUSH Harajuku!
If you're a fan of LUSH's magical bath bombs, you can't miss out on LUSH LABS. 9,000 bath bombs on a bath bomb conveyor belt—if you're a true Lushie, you better not miss it.