Differences in Korean & Japanese Makeup Trends
In colors and application techniques, Japan and South Korea go their separate ways when it comes to cosmetics.
Shin-Okubo: Korea Town of Tokyo
B-Class Gourmet First Time in Japan
If you don't have the time or money to take the flight to South Korea, visit Shin-Okubo instead for a mini taste of the best of trending Korean street food, cosmetics, idol goods, and more.
How to Bring Medicine into Japan
Traveling to Japan with prescription medication? Find out how to enter the country properly and hassle-free!
Get Your Hands on Super Mario Bros. Makeup
Japanese makeup cosmetic line Shu Uemura is introducing a holiday collection to look your Princess Peach best.
Beautify Your Skin with Star Wars Face Masks
These face packs transform you into 'Star Wars' heroes and villains; just the thing to re-moisturize your skin from too much time on dry Tatooine.
Enduring Beauty: Japan’s Sustainable Cosmetics
Beauty Sustainable Development Goals
From the biggest names in beauty products to smaller, more niche labels, Japanese cosmetic brands are tackling sustainability goals in a variety of innovative ways.
Okinawa's Top 5 Wellness Oils: Nature's Best-kept Secrets
Introducing some lesser known essential oils of the island of Okinawa, where the locals have long known that health is a harmonic state of body, mind and spirit.
Beauty for a Bargain
Forget bringing your cosmetic bag on the plane. Once you arrive in Japan, you can stock up on these beauty essentials, each only ¥100!
Why Be Just a Snack When You Can Be Dessert?
Some days you want the soothing scent of incense to dispel the musty air of your home. Other days maybe you'd prefer to smell like an éclair instead of freshly picked flowers. Thankfully, Japanese cosmetics company Kobe Bijinnuuka has got you covered.
Soothe Your Throat With... a Kit Kat?!
Containing real throat lozenge powder, this new release is one of the most unusual Kit Kats seen in Japan to date.
Hilarious Comedian Shares Her Beauty Tips
Comedian Naomi Watanabe will have you in stitches as she explains her down-to-earth beauty techniques.
100 Years of Japanese Makeup Styles
Check out how Japanese makeup has changed in the past 100 years!
James Cordon & Naomi Watanabe: Beauty Masters
Cosmetics & Medicine Japanese Commercials
Japanese companies are known for wacky TV commercials, but cosmetics brand SK-II has capitalized on this trend with a series of commercials for their PITERA Essence product that features a star-studded cast of Japanese, Chinese, and American celebrities.
9,000 Bath Bombs at LUSH Harajuku!
If you're a fan of LUSH's magical bath bombs, you can't miss out on LUSH LABS. 9,000 bath bombs on a bath bomb conveyor belt—if you're a true Lushie, you better not miss it.
The Gentler Side of Japanese Skincare
If you're looking to try some high-quality natural cosmetics while in Japan, look no further than Yoroshi Cosmetics, a local Asakusa brand with over 90 years of history.
Smell Sweet Thanks to Kiki & Her Cat Jiji
Studio Ghibli enters the perfume game with the launch of its 'Kiki’s Delivery Service' body mist line.
New Items from 3 Best-Selling Skincare Brands
Check out these new beauty products from some of Japan's best-selling brands!
Companies Encourage Everyday Sustainable Goals
Cosmetics & Medicine Stay Home
As countries around the world aim to attain the United Nations Sustainable Development Goals (SDG) to improve society, companies in Japan are thinking of ways to incorporate SDG efforts into people's everyday lives.
5 Great, Cheap Cosmetics for the Natural Look
All About's guides and hair/makeup stylists have selected five of the best—and most affordable—products to help you achieve that natural, glow-from-within look.
Japanese Commercials Have a 'Nose' for Comedy
Japan is home to some of the funniest commercials out there, and we've found yet another one that's providing tons of giggles to passengers on Tokyo trains.