Shin-Okubo: Korea Town of Tokyo
If you don't have the time or money to take the flight to South Korea, visit Shin-Okubo instead for a mini taste of the best of trending Korean street food, cosmetics, idol goods, and more.
Why Be Just a Snack When You Can Be Dessert?
Some days you want the soothing scent of incense to dispel the musty air of your home. Other days maybe you'd prefer to smell like an éclair instead of freshly picked flowers. Thankfully, Japanese cosmetics company Kobe Bijinnuuka has got you covered.
The Gentler Side of Japanese Skincare
If you're looking to try some high-quality natural cosmetics while in Japan, look no further than Yoroshi Cosmetics, a local Asakusa brand with over 90 years of history.
Differences in Korean & Japanese Makeup Trends
In colors and application techniques, Japan and South Korea go their separate ways when it comes to cosmetics.
9,000 Bath Bombs at LUSH Harajuku!
If you're a fan of LUSH's magical bath bombs, you can't miss out on LUSH LABS. 9,000 bath bombs on a bath bomb conveyor belt—if you're a true Lushie, you better not miss it.
James Cordon & Naomi Watanabe: Beauty Masters
Japanese companies are known for wacky TV commercials, but cosmetics brand SK-II has capitalized on this trend with a series of commercials for their PITERA Essence product that features a star-studded cast of Japanese, Chinese, and American celebrities.
Beautify Your Skin with Star Wars Face Masks
These face packs transform you into 'Star Wars' heroes and villains; just the thing to re-moisturize your skin from too much time on dry Tatooine.
Smell Sweet Thanks to Kiki & Her Cat Jiji
Studio Ghibli enters the perfume game with the launch of its 'Kiki’s Delivery Service' body mist line.
How to Bring Medicine into Japan
Traveling to Japan with prescription medication? Find out how to enter the country properly and hassle-free!
5 Great, Cheap Cosmetics for the Natural Look
All About's guides and hair/makeup stylists have selected five of the best—and most affordable—products to help you achieve that natural, glow-from-within look.
A Beauty Shop for Anime Lovers
If you're looking to splash up your makeup bag with some anime-themed cosmetics, look no further than 'Otona Joshi Biyori'.
Get Your Hands on Super Mario Bros. Makeup
Japanese makeup cosmetic line Shu Uemura is introducing a holiday collection to look your Princess Peach best.
Looking for a Next-Level Sharpener?
Made in Osaka, these next-level pencil and makeup sharpeners boast of being 'light as an apple peel, sharp as a samurai sword.' Try them out to be sure!
Soothe Your Throat With... a Kit Kat?!
Containing real throat lozenge powder, this new release is one of the most unusual Kit Kats seen in Japan to date.
Don't Mess With this Office Worker!
Don't give this office worker a stack of work to do late in the day, lest she unleash her secret weapon.
100 Years of Japanese Makeup Styles
Check out how Japanese makeup has changed in the past 100 years!
Hilarious Comedian Shares Her Beauty Tips
Comedian Naomi Watanabe will have you in stitches as she explains her down-to-earth beauty techniques.
New Items from 3 Best-Selling Skincare Brands
Check out these new beauty products from some of Japan's best-selling brands!
Japanese Commercials Have a 'Nose' for Comedy
Japan is home to some of the funniest commercials out there, and we've found yet another one that's providing tons of giggles to passengers on Tokyo trains.
Beauty for a Bargain
Forget bringing your cosmetic bag on the plane. Once you arrive in Japan, you can stock up on these beauty essentials, each only ¥100!