All About JapanAll About Japan

Fresh start every Monday!

Satomi Ishihara in Subculture Mecca

Taking a break from her turns in 'Godzilla Resurgence' and 'Attack on Titan,' Satomi Ishihara heads to Nakano Broadway to check out Tokyo's No. 1 hotbed for collectibles.

Why Are Japanese Commercials so Different?

It's no secret that Japanese commercials tend to be pretty different from what you might see in Europe or North America. But why? One piece of the puzzle can be found in the distinction between 'concept' and 'sizzle'!

Ghibli Artist's Bread Ad Will Melt Your Heart

A former Studio Ghibli animator has created a heartwarming new anime commercial to promote a pastry shop in Fukuoka. Just try not to get the feels!

Top 4 Globally Famous Japanese Advertisements

We've put together four of our favorite viral videos that garnered fans on an international level.

All About ADMT: Advertising Museum Tokyo

To commemorate the 100th birthday of Hideo Yoshida, the fourth CEO of Japanese advertising conglomerate Dentsu, an NPO group called Yoshida Hideo Memorial Foundation opened a museum in December 2002 dedicated to the history of advertising in Japan.

4 Commercials Perfect for Dog Lovers

Even without the puppy dog eyes, these Japanese commercials are incredibly effective. Get ready for a laugh, or perhaps a smile, while watching these dogs on camera.

'Lighthearted' Commercial Brings Family Closer

This award-winning commercial sees a father devote his life to becoming a firefly—with a twist we guarantee you won't see coming!

4 Cool Corporate Field Trips for Families

As a kid, you probably went on fun field trips with your school, getting a chance to learn up-close about a particular company or area of the world. Give your children the same opportunity by taking them on a field trip to these four Tokyo offices.

Namie Amuro & Masaharu Fukuyama Rock Asahi

Superstars Namie Amuro and Masaharu Fukuyama join forces to promote Asahi’s new beer, Asahi Super Dry Extra Hard.

Stars of Anime & Rock Collab on Cup Noodle Ad

Megumi Hayashibara, Bump of Chicken and manga artist Eisuke Kubonouchi come together to create an amazingly inspirational anime short for popular Japanese food company Cup Noodle.

Soccer vs. Samurai

What happens when you put a freestyle soccer champion in samurai armor and send him around the streets of Brazil? This—this is what happens.

Why Would Buddhas Battle for France?

Would you associate Buddha with France? Japanese people would! Cable network WOWOW uses some clever kanji association to drum up publicity for its 2017 French Open coverage.

'Last Jedi' Official Japanese Teaser Trailer!

While the Japanese version of the 'Last Jedi' teaser sadly doesn't have any extra footage as it sometimes does, we do get to see that Japan will be getting Episode VIII at the same time as everyone else! We're primed. Are you?

Movie Trailer: Sekigahara

Junichi Okada of J-pop group V6 stars in a new film adaptation of Sekigahara, the decisive battle that ended the Warring States Period in Japan.

The New Cardcaptor Sakura Trailer is Here!

The new animated installment of 'Cardcaptor Sakura' is to be released before the start of new TV series, bridging the gap between the old and new story arcs.

The 'Fury Road' of Ramen Curry Commercials

With a spiked kettle, explosions and a giant kicking foot—plus the requisite fire-spewing guitar—this instant curry commercial is post-apocalyptic insanity!

5 Touching Japanese Ads You'll Need Tissue For

If you need a dose of J-Drama without the time to watch an entire series, these commercials may just give your tear ducts the exercise they need. Make sure you have tissues at the ready!

Touching Commercial Highlights Japanese LGBT+

Six Japanese individuals in the LGBT+ community discuss what coming out was like and what they hope to see in the future for LGBT+ rights in Japan.

5 Notable Songs from Japanese TV Commercials

If you find yourself humming a song in the middle of a packed train, your TV may be to blame!

Get to Know the World Famous Dentsu

Dentsu has a huge influence on Japanese culture by deciding when, what, where and how things got promoted, as Dentsu owns stocks in different mass media conglomerates. But just how much do you know about this global powerhouse?

know-before-you-go
All About Japan Travel Awards 2017 All About Japan Travel Awards 2017