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Shrine Maidens Turned Off-Road Racing Queens

In this newest commercial from Toyo Tires, these girls literally drive away ogres during Japan’s annual Setsubun bean-throwing festival.

James Cordon & Naomi Watanabe: Beauty Masters

Japanese companies are known for wacky TV commercials, but cosmetics brand SK-II has capitalized on this trend with a series of commercials for their PITERA Essence product that features a star-studded cast of Japanese, Chinese, and American celebrities.

'Lighthearted' Commercial Brings Family Closer

This award-winning commercial sees a father devote his life to becoming a firefly—with a twist we guarantee you won't see coming!

72 Women Present a Life at One Year Per Second

Using a different actress to show each year of a woman's 72-year life, the maker of Pocky reminds us that life moves fast, but it’s the slow moments that make it beautiful.

5 Touching Japanese Ads You'll Need Tissue For

If you need a dose of J-Drama without the time to watch an entire series, these commercials may just give your tear ducts the exercise they need. Make sure you have tissues at the ready!

Stars of Anime & Rock Collab on Cup Noodle Ad

Megumi Hayashibara, Bump of Chicken and manga artist Eisuke Kubonouchi come together to create an amazingly inspirational anime short for popular Japanese food company Cup Noodle.

Check Out the Best Japanese Ads of 2017

Famous musicians, actors and idol group members star in these memorable commercials that will make you laugh, cry and (hopefully) want to buy what they’re selling.

Touching Commercial Highlights Japanese LGBT+

Six Japanese individuals in the LGBT+ community discuss what coming out was like and what they hope to see in the future for LGBT+ rights in Japan.

Soccer vs. Samurai

What happens when you put a freestyle soccer champion in samurai armor and send him around the streets of Brazil? This—this is what happens.

Movie Trailer: Sekigahara

Junichi Okada of J-pop group V6 stars in a new film adaptation of Sekigahara, the decisive battle that ended the Warring States Period in Japan.

This Bad Breath Commercial Is Turning Heads

Survey says one in two foreigners have been bummed out by meeting Japanese people with bad breath. One advertisement hopes to clear the air while offering a little humor along the way.

Get to Know the World Famous Dentsu

Dentsu has a huge influence on Japanese culture by deciding when, what, where and how things got promoted, as Dentsu owns stocks in different mass media conglomerates. But just how much do you know about this global powerhouse?

The 'Fury Road' of Ramen Curry Commercials

With a spiked kettle, explosions and a giant kicking foot—plus the requisite fire-spewing guitar—this instant curry commercial is post-apocalyptic insanity!

4 Commercials Perfect for Dog Lovers

Even without the puppy dog eyes, these Japanese commercials are incredibly effective. Get ready for a laugh, or perhaps a smile, while watching these dogs on camera.

Why Are Japanese Commercials so Different?

It's no secret that Japanese commercials tend to be pretty different from what you might see in Europe or North America. But why? One piece of the puzzle can be found in the distinction between 'concept' and 'sizzle'!

Why Would Buddhas Battle for France?

Would you associate Buddha with France? Japanese people would! Cable network WOWOW uses some clever kanji association to drum up publicity for its 2017 French Open coverage.

All About ADMT: Advertising Museum Tokyo

To commemorate the 100th birthday of Hideo Yoshida, the fourth CEO of Japanese advertising conglomerate Dentsu, an NPO group called Yoshida Hideo Memorial Foundation opened a museum in December 2002 dedicated to the history of advertising in Japan.

5 Notable Songs from Japanese TV Commercials

If you find yourself humming a song in the middle of a packed train, your TV may be to blame!

All About Idol Insanity

What's all the fuss about J-pop idols? How did they start in the first place? Find out answers to these questions and more as we take a look at the phenomenon of Japanese idols!

Top 4 Globally Famous Japanese Advertisements

We've put together four of our favorite viral videos that garnered fans on an international level.

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