All About Japan

Sailor Moon as Office Lady in New Commercial

A new commercial for energy drink Chocola BB Joma features Sailor Moon looking super professional and stylish in her suit!

Get to Know the World Famous Dentsu

Dentsu has a huge influence on Japanese culture by deciding when, what, where and how things got promoted, as Dentsu owns stocks in different mass media conglomerates. But just how much do you know about this global powerhouse?

Haruka Ayase Shows Mascots How to Jump

Model, actress and singer Haruka Ayase throws some side-eye at a frog and a rabbit as she shows prefectural mascots just what it means to 'jump.'

5 Touching Japanese Ads You'll Need Tissue For

If you need a dose of J-Drama without the time to watch an entire series, these commercials may just give your tear ducts the exercise they need. Make sure you have tissues at the ready!

Sushi Rap: The Best of Sushiro

Sushiro's ads are known for their fast pace and rhythmic style, leading them to be known as "Sushi Rap." We're still not sure how the shamisen fits in.

'Shinya Shokudo' Finds the Heart in Izakaya

Every day after midnight, different motley crews of characters enter a tiny eatery called Shinya Shokudo, where they share their life stories. Yet the takeaway message from each episode of this manga and TV show can be remarkably profound.

11 Anime You Have to Watch Before You Die

Everyone has on opinion on the 'best' anime. But which are the anime that—regardless of quality—you simply have to watch before you die? These 11 are the ones you need to see!

Namie Amuro & Masaharu Fukuyama Rock Asahi

Superstars Namie Amuro and Masaharu Fukuyama join forces to promote Asahi’s new beer, Asahi Super Dry Extra Hard.

Satomi Ishihara in Subculture Mecca

Taking a break from her turns in 'Godzilla Resurgence' and 'Attack on Titan,' Satomi Ishihara heads to Nakano Broadway to check out Tokyo's No. 1 hotbed for collectibles.

How Hot Do You Want Your Beef Curry?

Thanks to newbie Honoka Matsumoto, Glico's beef curry is pushing to be hot in more ways than one!

5 Japanese Films That Explore Sexual Diversity

We often see Japanese films talking about love in various forms, across different ages and social status. But there aren't so many about sexual orientation. We've found a few special ones to share with you.

Want to See a Samurai Vaporized by a UFO?

How does Nissin advertise duck soup soba? By having a samurai try to shoot down a UFO. Naturally.

Ghibli Artist's Bread Ad Will Melt Your Heart

A former Studio Ghibli animator has created a heartwarming new anime commercial to promote a pastry shop in Fukuoka. Just try not to get the feels!

5 Notable Songs from Japanese TV Commercials

If you find yourself humming a song in the middle of a packed train, your TV may be to blame!

Ken Shimura Rocks the Shamisen

Comedian Ken Shimura reveals a surprising skill in this video for Kirin Hyoketsu, where he's joined by Tokyo Ska Paradise Orchestra.

Makoto Shinkai's 'She & Her Cat' Coming to TV

Get ready to have your heart melt as a new anime series from Makoto Shinkai dives into the relationship between a girl and her feline companion.

Why Are Japanese Commercials so Different?

It's no secret that Japanese commercials tend to be pretty different from what you might see in Europe or North America. But why? One piece of the puzzle can be found in the distinction between 'concept' and 'sizzle'!

LGBT+ Icons in Japan

As the rights of the LGBT+ community are becoming a huge topic in both people's personal lives and the corporate sphere in Japan, a number of Japanese LGBT+ icons have been leading the conversation—some for a very long time!

Darth Vader Joins a Singing Competition?

It's still unclear as to whether Anakin Skywalker (spoiler alert!) will be singing along to Japanese pop songs or will simply be striking fear into the audience, but whatever the outcome, it's going to be the best concert in the galaxy!

Bieber Meets PPAP—Bromance Ensues

Justin Bieber teams up with Piko Taro for a hilarious new Softbank commercial featuring pens, pineapples, apples and a whole school full of excited students.

know-before-you-go
Click to Win!! Travel Japan by Air! | All About Japan Travel Awards 2017 Click to Win!! Travel Japan by Air! | All About Japan Travel Awards 2017