All About Japan

Destination Denim: How Jeans Bring in Tourists

| Fashion , Harajuku
Destination Denim: How Jeans Bring in Tourists

Japan has a well-earned reputation for excellence when it comes craftsmanship, and denim produced in Japan is no exception. The jeans made from high quality denim look great, and are attracting greater attention among inbound tourists.

One denim retailer, Edwin, says that international tourists make up a significant percentage of their shop's overall sales. Other retailers are thinking of fun and creative ways to involve tourists in the production process of denim, in part to spark interest in the local areas in which they're made. Watch the video above to learn more!