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Perfectly Pink Sakura-Flavored Baum Cake

The German treat is a Japanese favorite, and popular purveyor Nerinya gives it the spring sakura treatment!

New Mint KitKat Flavors Sure to Refresh

These two new Japan-exclusive KitKat flavors take the chocolate/mint experience to a whole new level!

The Newest Alcoholic Kit Kat Features Yuzu

Nestlé Japan released the world’s first-ever Sake Kit Kat back in 2016, and since then they’ve been infusing their chocolate-covered wafers with other popular Japanese tipples, this time with delicious yuzu-flavored sake.

Pokémon Meets KitKat in Awesome Animated Ad

The lovingly animated concept video is too good to be true… for now! But it's still quite the sight!

Super Mario to Help Punch Up Your Baked Goods

Now you can whip up some chocolates your gamer sweetheart will want more than any super mushroom! Just in time for Valentine’s Day, Nintendo has released two silicone cooking trays inspired by its flagship franchise.

Traditional Japanese Sweets Celebrating Snoopy

Take a bite out of these limited-edition Peanuts sweets, featuring the likes of Charlie Brown, Snoopy, and his alter-ego Joe Cool.

This Ice Cream is as Japanese as 'Matcha Pie'

Over the years, the Japonais ice cream series has been surprising us with delights designed exclusively for Japanese palates. And in 2019, we'll get to try a little Matcha Pie!

Hot Spring Towns Expand Horizons

Some sleepy hot spring towns are coming up with innovative local products and activities to attract new visitors.

Taste Tradition with New Sweet Sake Pocky

Pocky's latest special, regional-exclusive release uses ingredients from the only sake brewery in the 23 wards of Tokyo!

Kawaii Shiba Inu Marshmallows Too Sweet to Eat

Smiling Shiba sweets are the latest offering from Japanese company Felissimo, which is known for its cat-themed merchandise.

Dine on Decadent, Artisanal Donuts in Kyoto

Koe Donuts is bringing ethical, artisanal donuts to Kyoto—so you can satisfy your sweet tooth without feeling guilty.

New Japan-Only KitKats Combine Berries & Nuts

These two new spring flavors utilize Nestlé Japan's new ruby chocolate, as well as simple everyday snacks that are sure to please.

Sakura Sake KitKat: Hello Hanami Season

Now that sakura season is in full swing, KitKat's latest release is a sweet, slightly booze-filled way to enjoy the festivities!

New Retro Sweet Treat from Starbucks Japan

The new Purin A la Mode Pudding Frappuccino from Starbucks Japan hearkens back to the heyday of old Japanese coffee houses.

Meet the Weirdest Soft Drink Company in Japan

A beverage maker in central Japan makes sodas ranging from eel to fish-egg flavor… and they may be coming to a market near you!

Love Green Tea? So Does Krispy Kreme!

Krispy Kreme Japan's “Wacha” doughnuts combine Japanese tea flavors with classic doughnut sweetness to delectable-looking results!

Yokohama Now Has Its Own KitKat!

The latest in Nestlé Japan's line of local KitKat flavors, Yokohama's debut is based on a famous local souvenir.

Hop on the Catbus at New Ghibli-Themed Bakery

Famous for its Totoro cream puffs, Shirohige's Cream Puff Factory in Tokyo has opened a new location in the same neighborhood as the Studio Ghibli Museum!

Pokémon & Baskin-Robbins: A Sweet Team-up!

Pokémon ice cream cakes are now on the menu at Baskin-Robbins Japan!

New KitKats Combine Mint, Peach & Rum

These Japan-exclusive alcoholic chocolates seem designed to keep you feeling cool and refreshed even during the hottest time of the year!

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