Perfectly Pink Sakura-Flavored Baum Cake
The German treat is a Japanese favorite, and popular purveyor Nerinya gives it the spring sakura treatment!
Hot Spring Towns Expand Horizons
Some sleepy hot spring towns are coming up with innovative local products and activities to attract new visitors.
New Retro Sweet Treat from Starbucks Japan
The new Purin A la Mode Pudding Frappuccino from Starbucks Japan hearkens back to the heyday of old Japanese coffee houses.
Limited-Time Redesign for Classic Snack, Pocky
For a limited time, Pocky, one of Japan’s most popular and well-known snacks, has tweaked its packaging design to be sleek and minimal.
Love Green Tea? So Does Krispy Kreme!
Krispy Kreme Japan's “Wacha” doughnuts combine Japanese tea flavors with classic doughnut sweetness to delectable-looking results!
New Japan-Only KitKats Combine Berries & Nuts
These two new spring flavors utilize Nestlé Japan's new ruby chocolate, as well as simple everyday snacks that are sure to please.
Dine on Decadent, Artisanal Donuts in Kyoto
Koe Donuts is bringing ethical, artisanal donuts to Kyoto—so you can satisfy your sweet tooth without feeling guilty.
Sakura Sake KitKat: Hello Hanami Season
Now that sakura season is in full swing, KitKat's latest release is a sweet, slightly booze-filled way to enjoy the festivities!
Taste Tradition with New Sweet Sake Pocky
Pocky's latest special, regional-exclusive release uses ingredients from the only sake brewery in the 23 wards of Tokyo!
New Mint KitKat Flavors Sure to Refresh
These two new Japan-exclusive KitKat flavors take the chocolate/mint experience to a whole new level!
Meet the Weirdest Soft Drink Company in Japan
A beverage maker in central Japan makes sodas ranging from eel to fish-egg flavor… and they may be coming to a market near you!
Nestlé's New Twist on the Tokyo Banana Kit Kat
This new special Kit Kat comes with a premium, professional pastry ingredient: crushed crepes!
Super Mario to Help Punch Up Your Baked Goods
Now you can whip up some chocolates your gamer sweetheart will want more than any super mushroom! Just in time for Valentine’s Day, Nintendo has released two silicone cooking trays inspired by its flagship franchise.
Hop on the Catbus at New Ghibli-Themed Bakery
Famous for its Totoro cream puffs, Shirohige's Cream Puff Factory in Tokyo has opened a new location in the same neighborhood as the Studio Ghibli Museum!
Ring in the Year of the Boar with Krispy Kreme
Glitzy red and gold decor, plus boar and snowman shapes. These donuts will start your year off sweet!
Pokémon Meets KitKat in Awesome Animated Ad
The lovingly animated concept video is too good to be true… for now! But it's still quite the sight!
Celebrate 2019 Cherry Blossom Season with Coke
Coca-Cola Japan unveiled new sakura-themed bottles for cherry blossom season in 2019.
Häagen-Dazs' New Japanese Limited-Time Flavors
These delicious new flavors for the 'Decorations' series in Japan will only be available for a limited time!
Kawaii Shiba Inu Marshmallows Too Sweet to Eat
Smiling Shiba sweets are the latest offering from Japanese company Felissimo, which is known for its cat-themed merchandise.
8 Ways Japanese Christmas is Weird
Christmas is celebrated in different ways all around the world, but even looking beyond KFC and its status as a couples' night, Japan has picked up some traditions that warrant a few extra raised eyebrows.