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The Newest Alcoholic Kit Kat Features Yuzu

Nestlé Japan released the world’s first-ever Sake Kit Kat back in 2016, and since then they’ve been infusing their chocolate-covered wafers with other popular Japanese tipples, this time with delicious yuzu-flavored sake.

Introducing Gold Caramel Tokyo Banana Kit Kats

Back in 2017, the most famous souvenir snack in Japan’s capital city, Tokyo Banana, made news when it teamed up with Nestlé Japan to create a never-before-seen Tokyo Banana Kit Kat. Now, the two companies are going for the gold!

New Retro Sweet Treat from Starbucks Japan

The new Purin A la Mode Pudding Frappuccino from Starbucks Japan hearkens back to the heyday of old Japanese coffee houses.

Food or Art? Flower Desserts Too Pretty to Eat

Hana no Babaroa makes beautiful Bavarian cream desserts that are works of art. These gelatin cakes are made with edible flowers and gold leaf, making them almost too pretty to eat.

Dine on Decadent, Artisanal Donuts in Kyoto

Koe Donuts is bringing ethical, artisanal donuts to Kyoto—so you can satisfy your sweet tooth without feeling guilty.

Try the Viral 'Raindrop Cake' Shingenmochi

Try Mikan Club's high-quality water shingenmochi made of seaweed, creating a softer, smoother texture and a more luxurious experience of a traditional sweet.

Meet Chef Pikachu at the Pokémon Café

Haven't you ever think you wanted to eat the food in Pokémon? Well, now you can make your dreams come true at the Pokémon Café! Eat Pikachu curry, an Eevee plate, Snorlax hamburg steak, magical Gengar drinks, and more.

Yokohama Now Has Its Own KitKat!

The latest in Nestlé Japan's line of local KitKat flavors, Yokohama's debut is based on a famous local souvenir.

This is the Richest Matcha Gelato in the WORLD

What happened when Asakusa tea shop Suzukien teamed up with Shizuoka sweets maker Nanaya? 7 levels of matcha gelato—including the most intense green tea gelato EVER.

Traditional Japanese Sweets Celebrating Snoopy

Take a bite out of these limited-edition Peanuts sweets, featuring the likes of Charlie Brown, Snoopy, and his alter-ego Joe Cool.

Get Lucky with Starbucks' New Years Drink

It’s all about fortune and fun for the first New Year of Reiwa!

This Ice Cream is as Japanese as 'Matcha Pie'

Over the years, the Japonais ice cream series has been surprising us with delights designed exclusively for Japanese palates. And in 2019, we'll get to try a little Matcha Pie!

Try Delicious Sesame Ice Cream at Gomaya Kuki

Enjoy six flavors of sesame ice cream for a unique, rich, creamy and smooth Japanese culinary experience.

Subway Soon Selling Sweet Subs—Only in Japan

Subway is an American restaurant franchise that’s known for its healthy food options. That’s all set to change next month when the company releases its first-ever sweet sandwich exclusively in Japan.

Cheap Cat-Themed Street Food in Yanaka Ginza

If you're a sucker for cute cat-themed things and in the mood for some street food, make sure you hit up the retro shopping street Yanaka Ginza.

Pokémon & Baskin-Robbins: A Sweet Team-up!

Pokémon ice cream cakes are now on the menu at Baskin-Robbins Japan!

New KitKats Combine Mint, Peach & Rum

These Japan-exclusive alcoholic chocolates seem designed to keep you feeling cool and refreshed even during the hottest time of the year!

Meet the Weirdest Soft Drink Company in Japan

A beverage maker in central Japan makes sodas ranging from eel to fish-egg flavor… and they may be coming to a market near you!

Henro: A Mystical Pilgrimage Through Shikoku

Learn more about the Henro, a sacred pilgrimage that takes travelers deep into the heart of Japan's smallest island, Shikoku.

Savor Traditional Culture & Sweets at Matoi

Take your senses on a journey at Matoi, a traditional Japanese dessert café in Asakusa. With over a century perfecting timeless Japanese classics like matcha, mochi and red beans, you know it'll be good.

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