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Perfectly Pink Sakura-Flavored Baum Cake

The German treat is a Japanese favorite, and popular purveyor Nerinya gives it the spring sakura treatment!

Celebrate 2019 Cherry Blossom Season with Coke

Coca-Cola Japan unveiled new sakura-themed bottles for cherry blossom season in 2019.

New Kit Kat Captures the Flavor of Tradition

If you love the Japanese raindrop water cake that’s been taking the world by storm, you’ll love this new Kit Kat flavor!

Ring in the Year of the Boar with Krispy Kreme

Glitzy red and gold decor, plus boar and snowman shapes. These donuts will start your year off sweet!

Kawaii Shiba Inu Marshmallows Too Sweet to Eat

Smiling Shiba sweets are the latest offering from Japanese company Felissimo, which is known for its cat-themed merchandise.

8 Ways Japanese Christmas is Weird

Christmas is celebrated in different ways all around the world, but even looking beyond KFC and its status as a couples' night, Japan has picked up some traditions that warrant a few extra raised eyebrows.

Pokémon Meets KitKat in Awesome Animated Ad

The lovingly animated concept video is too good to be true… for now! But it's still quite the sight!

Stylish Pop-Up Bar Offers Cocktails & Kit Kats

The first ever Kit Kat and cocktail pairings are part of a range of special offerings to celebrate the new alcoholic chocolates alongside their nationwide release.

Super Mario to Help Punch Up Your Baked Goods

Now you can whip up some chocolates your gamer sweetheart will want more than any super mushroom! Just in time for Valentine’s Day, Nintendo has released two silicone cooking trays inspired by its flagship franchise.

Hot Spring Towns Expand Horizons

Some sleepy hot spring towns are coming up with innovative local products and activities to attract new visitors.

Taste Tradition with New Sweet Sake Pocky

Pocky's latest special, regional-exclusive release uses ingredients from the only sake brewery in the 23 wards of Tokyo!

New Wave Japanese Tea Shops in Tokyo

Although tea has always been a big deal in Japan, recently there's been a boom of new ways to enjoy it. Here are some new, modern shops in Tokyo that specialize in Japanese Tea!

12 Must-Try Dishes from Nagoya

Located in the center of Japan's main island, Aichi Prefecture's capital city Nagoya is an incredible hub for food.Here are 12 recommended local specialties in Nagoya that you simply must try!

New Japan-Only KitKats Combine Berries & Nuts

These two new spring flavors utilize Nestlé Japan's new ruby chocolate, as well as simple everyday snacks that are sure to please.

10 Decadent Sweets Shops in Tokyo

Got a sweet tooth? Here are 10 shops that you should visit when touring around Tokyo, curated by Trip101!

Nestlé's New Twist on the Tokyo Banana Kit Kat

This new special Kit Kat comes with a premium, professional pastry ingredient: crushed crepes!

Hop on the Catbus at New Ghibli-Themed Bakery

Famous for its Totoro cream puffs, Shirohige's Cream Puff Factory in Tokyo has opened a new location in the same neighborhood as the Studio Ghibli Museum!

Häagen-Dazs' New Japanese Limited-Time Flavors

These delicious new flavors for the 'Decorations' series in Japan will only be available for a limited time!

Stay Cool: 7 Best Shaved Ice Shops In Tokyo!

Shaved ice—known in Japan as 'kakigori'— is a traditional summer dessert that is a must-try for international visitors. These seven Tokyo-based shops are a great way to beat the summer heat!

Limited-Time Redesign for Classic Snack, Pocky

For a limited time, Pocky, one of Japan’s most popular and well-known snacks, has tweaked its packaging design to be sleek and minimal.

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