Meet Chef Pikachu at the Pokémon Café
Haven't you ever think you wanted to eat the food in Pokémon? Well, now you can make your dreams come true at the Pokémon Café! Eat Pikachu curry, an Eevee plate, Snorlax hamburg steak, magical Gengar drinks, and more.
Savor Traditional Culture & Sweets at Matoi
Take your senses on a journey at Matoi, a traditional Japanese dessert café in Asakusa. With over a century perfecting timeless Japanese classics like matcha, mochi and red beans, you know it'll be good.
Yokohama Now Has Its Own KitKat!
The latest in Nestlé Japan's line of local KitKat flavors, Yokohama's debut is based on a famous local souvenir.
Cheap Cat-Themed Street Food in Yanaka Ginza
If you're a sucker for cute cat-themed things and in the mood for some street food, make sure you hit up the retro shopping street Yanaka Ginza.
Food or Art? Flower Desserts Too Pretty to Eat
Hana no Babaroa makes beautiful Bavarian cream desserts that are works of art. These gelatin cakes are made with edible flowers and gold leaf, making them almost too pretty to eat.
The Newest Alcoholic Kit Kat Features Yuzu
Nestlé Japan released the world’s first-ever Sake Kit Kat back in 2016, and since then they’ve been infusing their chocolate-covered wafers with other popular Japanese tipples, this time with delicious yuzu-flavored sake.
Subway Soon Selling Sweet Subs—Only in Japan
Subway is an American restaurant franchise that’s known for its healthy food options. That’s all set to change next month when the company releases its first-ever sweet sandwich exclusively in Japan.
Introducing Gold Caramel Tokyo Banana Kit Kats
Back in 2017, the most famous souvenir snack in Japan’s capital city, Tokyo Banana, made news when it teamed up with Nestlé Japan to create a never-before-seen Tokyo Banana Kit Kat. Now, the two companies are going for the gold!
Try Delicious Sesame Ice Cream at Gomaya Kuki
Enjoy six flavors of sesame ice cream for a unique, rich, creamy and smooth Japanese culinary experience.
Try the Viral 'Raindrop Cake' Shingenmochi
Try Mikan Club's high-quality water shingenmochi made of seaweed, creating a softer, smoother texture and a more luxurious experience of a traditional sweet.
New Japanese Kit Kats Starring Sakura Mochi
As always, spring comes with a slew of sakura-themed goods and beverages, and this year Nestle Japan is joining the celebration by bringing out a new cherry blossom Kit Kat.
Totoro Makes Even the Cutest Cream Puffs Cuter
Shirohige's Cream Puff Factory's handmade and decorated whimsical little Totoro-shaped cream puffs are the cutest thing you'll probably ever eat (until you slice one in half, that is).
Get Lucky with Starbucks' New Years Drink
It’s all about fortune and fun for the first New Year of Reiwa!
This is the Richest Matcha Gelato in the WORLD
What happened when Asakusa tea shop Suzukien teamed up with Shizuoka sweets maker Nanaya? 7 levels of matcha gelato—including the most intense green tea gelato EVER.
Pokémon & Baskin-Robbins: A Sweet Team-up!
Pokémon ice cream cakes are now on the menu at Baskin-Robbins Japan!
Witness Candy Art Magic at Candy Show TIme
Come see how hard candy is created from raw ingredients to an edible piece of art right before your eyes... and for free!
Henro: A Mystical Pilgrimage Through Shikoku
Learn more about the Henro, a sacred pilgrimage that takes travelers deep into the heart of Japan's smallest island, Shikoku.
The Quirkiest Shaved Ice in Tokyo
Yelo in Roppongi is not just any normal shaved ice store, especially once you see their toppings list!
This Ice Cream is as Japanese as 'Matcha Pie'
Over the years, the Japonais ice cream series has been surprising us with delights designed exclusively for Japanese palates. And in 2019, we'll get to try a little Matcha Pie!
Traditional Japanese Sweets Celebrating Snoopy
Take a bite out of these limited-edition Peanuts sweets, featuring the likes of Charlie Brown, Snoopy, and his alter-ego Joe Cool.