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Savor Traditional Culture & Sweets at Matoi

Take your senses on a journey at Matoi, a traditional Japanese dessert café in Asakusa. With over a century perfecting timeless Japanese classics like matcha, mochi and red beans, you know it'll be good.

This is the Richest Matcha Gelato in the WORLD

What happened when Asakusa tea shop Suzukien teamed up with Shizuoka sweets maker Nanaya? 7 levels of matcha gelato—including the most intense green tea gelato EVER.

The Quirkiest Shaved Ice in Tokyo

Yelo in Roppongi is not just any normal shaved ice store, especially once you see their toppings list!

Cheap Cat-Themed Street Food in Yanaka Ginza

If you're a sucker for cute cat-themed things and in the mood for some street food, make sure you hit up the retro shopping street Yanaka Ginza.

Yokohama Now Has Its Own KitKat!

The latest in Nestlé Japan's line of local KitKat flavors, Yokohama's debut is based on a famous local souvenir.

Food or Art? Flower Desserts Too Pretty to Eat

Hana no Babaroa makes beautiful Bavarian cream desserts that are works of art. These gelatin cakes are made with edible flowers and gold leaf, making them almost too pretty to eat.

This Ice Cream is as Japanese as 'Matcha Pie'

Over the years, the Japonais ice cream series has been surprising us with delights designed exclusively for Japanese palates. And in 2019, we'll get to try a little Matcha Pie!

Traditional Japanese Sweets Celebrating Snoopy

Take a bite out of these limited-edition Peanuts sweets, featuring the likes of Charlie Brown, Snoopy, and his alter-ego Joe Cool.

Get Lucky with Starbucks' New Years Drink

It’s all about fortune and fun for the first New Year of Reiwa!

New Japanese Kit Kats Starring Sakura Mochi

As always, spring comes with a slew of sakura-themed goods and beverages, and this year Nestle Japan is joining the celebration by bringing out a new cherry blossom Kit Kat.

Totoro Makes Even the Cutest Cream Puffs Cuter

Shirohige's Cream Puff Factory's handmade and decorated whimsical little Totoro-shaped cream puffs are the cutest thing you'll probably ever eat (until you slice one in half, that is).

Meet Chef Pikachu at the Pokémon Café

Haven't you ever think you wanted to eat the food in Pokémon? Well, now you can make your dreams come true at the Pokémon Café! Eat Pikachu curry, an Eevee plate, Snorlax hamburg steak, magical Gengar drinks, and more.

Henro: A Mystical Pilgrimage Through Shikoku

Learn more about the Henro, a sacred pilgrimage that takes travelers deep into the heart of Japan's smallest island, Shikoku.

Try the Viral 'Raindrop Cake' Shingenmochi

Try Mikan Club's high-quality water shingenmochi made of seaweed, creating a softer, smoother texture and a more luxurious experience of a traditional sweet.

Subway Soon Selling Sweet Subs—Only in Japan

Subway is an American restaurant franchise that’s known for its healthy food options. That’s all set to change next month when the company releases its first-ever sweet sandwich exclusively in Japan.

Introducing Gold Caramel Tokyo Banana Kit Kats

Back in 2017, the most famous souvenir snack in Japan’s capital city, Tokyo Banana, made news when it teamed up with Nestlé Japan to create a never-before-seen Tokyo Banana Kit Kat. Now, the two companies are going for the gold!

Try Delicious Sesame Ice Cream at Gomaya Kuki

Enjoy six flavors of sesame ice cream for a unique, rich, creamy and smooth Japanese culinary experience.

The Newest Alcoholic Kit Kat Features Yuzu

Nestlé Japan released the world’s first-ever Sake Kit Kat back in 2016, and since then they’ve been infusing their chocolate-covered wafers with other popular Japanese tipples, this time with delicious yuzu-flavored sake.

Witness Candy Art Magic at Candy Show TIme

Come see how hard candy is created from raw ingredients to an edible piece of art right before your eyes... and for free!

Enjoy a Showa-Era Afternoon Parfait Break

With its classy Showa-style decor and assortment of different sizes and flavors of layered parfaits, Coffee Seibu is the perfect place to relax for an afternoon break.

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