Meet Chef Pikachu at the Pokémon Café
Haven't you ever think you wanted to eat the food in Pokémon? Well, now you can make your dreams come true at the Pokémon Café! Eat Pikachu curry, an Eevee plate, Snorlax hamburg steak, magical Gengar drinks, and more.
Detective Pikachu is on the Case (and Menu)!
Detective Pikachu makes his Pokémon Café debut with new menu items before the release of the live-action sleuth's upcoming film.
Get Ready for the 2019 Pikachu Outbreak!
Yokohama's Pikachu Outbreak event dates have been officially announced, so start making your travel plans if you want to catch them as they run around the City by the Bay!
This New Pokémon Evolution Isn't So Farfetch’d
A first-generation Pokémon is finally getting an evolved form in the upcoming Pokémon game, 'Pokémon Sword.'
Pokémon Personal Seals: Gotta Stamp 'Em All!
Why just say “I accept the terms of this transaction,” with a personal seal when you can say “I accept the terms of this transaction," and also "PIKA!?"
'Catch 'em All' with Pokémon Vending Machines
Instead of wandering the grass looking for wild Pokémon, you can now get them even easier with new Pokémon vending machines conveniently located throughout Tokyo.
Take a Peek at These 'Pika Pika' Popscicles
Poké-fans have three new ways to stay cool, thanks to the Drink and Ice Shop by Pokémon Café pop-up shops that’ll be open during the Pikachu Outbreak, taking place between August 6 and 12.
Say 'Aloha' to the Alola League Champion: Ash!
It took over 20 years, but Ash finally won a Pokémon tournament, to the delight of many fans around the world!
Meet the Second Gen Pokémon Personal Seals
These personal seals can be personalized with names in Japanese or English, and now include 100 characters from the Johto region of Pokémon!
Kagawa's Stunning Slowpoke Manhole Covers
Each species of Pokémon has its own set of stats and parameters, but Slowpoke hasn’t usually scored particularly high in the respect department.
Classy, Custom-Fitted Pokémon Dress Shirts
There's a stylish new watch to catch 'em all—fans of the Pokémon series can now wear their favorite critters with these original designs for custom-fitted dress shirts.
Graffiti Pikachu at Shibuya's Pokémon Center
The newest Pokémon Center in Shibuya, within walking distance from the Scramble intersection, also has giant Mewtwo in a research tube waiting to greet guests.
These Powerful Pokémon Have Got Your Back
Get your hands on these limited-edition Pokémon backpacks that you'll literally have to catch by yourself.
Pokémon Meets KitKat in Awesome Animated Ad
The lovingly animated concept video is too good to be true… for now! But it's still quite the sight!
Pokémon & Baskin-Robbins: A Sweet Team-up!
Pokémon ice cream cakes are now on the menu at Baskin-Robbins Japan!
Uniqlo Pokémon T-Shirt Design Winners
Japanese fashion retailer Uniqlo held a worldwide contest, and the winners for the Pokémon-themed contest of 2019 will be on sale this summer!
Keep Your Eyes Peeled for These New Poké Lids
Pokémon have been popping up all over Japan in the craziest of places—below us!
Evolve Your Wardrobe with These Pokémon Socks
Here comes a new line of Pokémon socks—and these aren’t some chintzy for-kids souvenirs from the 100 yen shop. These are proper grown-up quality socks from Socks Appeal Japan.
Gotta Catch All 24 Pokémon Designs at Uniqlo
Original fan-made Pokémon designs hit the shelves at global retailer Uniqlo, even amid a bit of controversy surrounding the grand prize winner.
Catch Some Waves with Pikachu at LaLaport
In Chiba, not far from the heart of Tokyo, the LaLaport in Tokyo Bay is a popular shopping destination with more than 400 shops ranging from fashion to homeware to specialty stores.