These Powerful Pokémon Have Got Your Back
Get your hands on these limited-edition Pokémon backpacks that you'll literally have to catch by yourself.
Meet the Second Gen Pokémon Personal Seals
These personal seals can be personalized with names in Japanese or English, and now include 100 characters from the Johto region of Pokémon!
Party with 2,000 Pikachus
For an entire week, over 2,000 Pikachus invade and parade through Yokohama's Minato Mirai area with five huge shows and many mini events.
Pokémon Reimagined as Classic American Cartoon
Japanese animators and composers channel the traditions of American slapstick shorts for a new take on classic Pokémon.
Evolve Your Wardrobe with These Pokémon Socks
Here comes a new line of Pokémon socks—and these aren’t some chintzy for-kids souvenirs from the 100 yen shop. These are proper grown-up quality socks from Socks Appeal Japan.
Kagawa's Stunning Slowpoke Manhole Covers
Each species of Pokémon has its own set of stats and parameters, but Slowpoke hasn’t usually scored particularly high in the respect department.
Gotta Catch All 24 Pokémon Designs at Uniqlo
Original fan-made Pokémon designs hit the shelves at global retailer Uniqlo, even amid a bit of controversy surrounding the grand prize winner.
Mizuno & Pokémon Team Up to Make Pokégear IRL
Pokémon worked with Mizuno to bring a line of snappy sportswear and accessories to be sold exclusively at their Pokémon Center outlets and select Mizuno branches.
Delight Your Valentine with Pokémon Chocolates
What do you get for the Pokémon fan who has caught 'em all this Valentine's Day? Your heart in the form of these chocolates!
Say 'Aloha' to the Alola League Champion: Ash!
It took over 20 years, but Ash finally won a Pokémon tournament, to the delight of many fans around the world!
This New Pokémon Evolution Isn't So Farfetch’d
A first-generation Pokémon is finally getting an evolved form in the upcoming Pokémon game, 'Pokémon Sword.'
'Catch 'em All' with Pokémon Vending Machines
Instead of wandering the grass looking for wild Pokémon, you can now get them even easier with new Pokémon vending machines conveniently located throughout Tokyo.
Pokémon & Baskin-Robbins: A Sweet Team-up!
Pokémon ice cream cakes are now on the menu at Baskin-Robbins Japan!
Uniqlo Pokémon T-Shirt Design Winners
Japanese fashion retailer Uniqlo held a worldwide contest, and the winners for the Pokémon-themed contest of 2019 will be on sale this summer!
Keep Your Eyes Peeled for These New Poké Lids
Pokémon have been popping up all over Japan in the craziest of places—below us!
Get Ready for the 2019 Pikachu Outbreak!
Yokohama's Pikachu Outbreak event dates have been officially announced, so start making your travel plans if you want to catch them as they run around the City by the Bay!
Meet Chef Pikachu at the Pokémon Café
Haven't you ever think you wanted to eat the food in Pokémon? Well, now you can make your dreams come true at the Pokémon Café! Eat Pikachu curry, an Eevee plate, Snorlax hamburg steak, magical Gengar drinks, and more.
Take a Peek at These 'Pika Pika' Popscicles
Poké-fans have three new ways to stay cool, thanks to the Drink and Ice Shop by Pokémon Café pop-up shops that’ll be open during the Pikachu Outbreak, taking place between August 6 and 12.
Graffiti Pikachu at Shibuya's Pokémon Center
The newest Pokémon Center in Shibuya, within walking distance from the Scramble intersection, also has giant Mewtwo in a research tube waiting to greet guests.
Catch Some Waves with Pikachu at LaLaport
In Chiba, not far from the heart of Tokyo, the LaLaport in Tokyo Bay is a popular shopping destination with more than 400 shops ranging from fashion to homeware to specialty stores.