Party with 2,000 Pikachus
For an entire week, over 2,000 Pikachus invade and parade through Yokohama's Minato Mirai area with five huge shows and many mini events.
This New Pokémon Evolution Isn't So Farfetch’d
A first-generation Pokémon is finally getting an evolved form in the upcoming Pokémon game, 'Pokémon Sword.'
Meet the Second Gen Pokémon Personal Seals
These personal seals can be personalized with names in Japanese or English, and now include 100 characters from the Johto region of Pokémon!
Uniqlo Pokémon T-Shirt Design Winners
Japanese fashion retailer Uniqlo held a worldwide contest, and the winners for the Pokémon-themed contest of 2019 will be on sale this summer!
'Catch 'em All' with Pokémon Vending Machines
Instead of wandering the grass looking for wild Pokémon, you can now get them even easier with new Pokémon vending machines conveniently located throughout Tokyo.
Pokémon Manhole Covers Adorn Japan's Streets
The roads of cities and towns throughout Japan are now dotted with colorful Pokémon manhole covers, creating a tantalizing treasure hunt for fans!
Delight Your Valentine with Pokémon Chocolates
What do you get for the Pokémon fan who has caught 'em all this Valentine's Day? Your heart in the form of these chocolates!
Pokémon & Baskin-Robbins: A Sweet Team-up!
Pokémon ice cream cakes are now on the menu at Baskin-Robbins Japan!
Kagawa's Stunning Slowpoke Manhole Covers
Each species of Pokémon has its own set of stats and parameters, but Slowpoke hasn’t usually scored particularly high in the respect department.
Say 'Aloha' to the Alola League Champion: Ash!
It took over 20 years, but Ash finally won a Pokémon tournament, to the delight of many fans around the world!
Catch Some Waves with Pikachu at LaLaport
In Chiba, not far from the heart of Tokyo, the LaLaport in Tokyo Bay is a popular shopping destination with more than 400 shops ranging from fashion to homeware to specialty stores.
Graffiti Pikachu at Shibuya's Pokémon Center
The newest Pokémon Center in Shibuya, within walking distance from the Scramble intersection, also has giant Mewtwo in a research tube waiting to greet guests.
Mizuno & Pokémon Team Up to Make Pokégear IRL
Pokémon worked with Mizuno to bring a line of snappy sportswear and accessories to be sold exclusively at their Pokémon Center outlets and select Mizuno branches.
Gotta Catch All 24 Pokémon Designs at Uniqlo
Original fan-made Pokémon designs hit the shelves at global retailer Uniqlo, even amid a bit of controversy surrounding the grand prize winner.
Evolve Your Wardrobe with These Pokémon Socks
Here comes a new line of Pokémon socks—and these aren’t some chintzy for-kids souvenirs from the 100 yen shop. These are proper grown-up quality socks from Socks Appeal Japan.
Keep Your Eyes Peeled for These New Poké Lids
Pokémon have been popping up all over Japan in the craziest of places—below us!
Take a Peek at These 'Pika Pika' Popscicles
Poké-fans have three new ways to stay cool, thanks to the Drink and Ice Shop by Pokémon Café pop-up shops that’ll be open during the Pikachu Outbreak, taking place between August 6 and 12.
Pokémon Reimagined as Classic American Cartoon
Japanese animators and composers channel the traditions of American slapstick shorts for a new take on classic Pokémon.
Meet Chef Pikachu at the Pokémon Café
Haven't you ever think you wanted to eat the food in Pokémon? Well, now you can make your dreams come true at the Pokémon Café! Eat Pikachu curry, an Eevee plate, Snorlax hamburg steak, magical Gengar drinks, and more.
These Powerful Pokémon Have Got Your Back
Get your hands on these limited-edition Pokémon backpacks that you'll literally have to catch by yourself.