Are You Ready for Pikachu Outbreak 2018?
In previous years, Yokohama's famed Pokémon party ended when the sun went down. This year those 1,500-plus Pikachus are staying out past their bedtime!
Eevee to Join Summertime Pokémon Extravaganza
The only thing better than seeing 1,500-plus Pikachus at Yokohama's annual summertime Pikachu Outbreak event is seeing a squad of Eevees tagging along!
All Aboard the Pikachu Train!
One special electric Pokémon is here to help with the recovery following the Great East Japan Earthquake and Tsunami of 2011. Climb aboard and read more!
A One-of-a-Kind Pottery Adventure in Miyagi
When you're ready to take a break from the sparkling winter snow, why not try making Japanese pottery in Miyagi.
Meet the Second Gen Pokémon Personal Seals
These personal seals can be personalized with names in Japanese or English, and now include 100 characters from the Johto region of Pokémon!
Uniqlo Pokémon T-Shirt Design Winners
Japanese fashion retailer Uniqlo held a worldwide contest, and the winners for the Pokémon-themed contest of 2019 will be on sale this summer!
Pop the Question with a Pokémon Ring!
This solid gold diamond ring—featuring the adorable Pokémon, Mew—will certainly have them saying “I do!"
Interactive Pikachu Peddles Pokémon Plushies
If you're looking to get your hands on some adorable Pokémon plushies, check out these new vending machines! These Pokémon Stands will feature an interactive Pikachu to help you select your new buddy.
Say 'I Choose You' & 'I Do' With Pikachu
These Pikachu wedding rings and engagement rings are so gorgeous you don't need to be a Pokémon fan to appreciate them... but it helps!
Pokémon Meets KitKat in Awesome Animated Ad
The lovingly animated concept video is too good to be true… for now! But it's still quite the sight!
Do You Wanna Build a Snow Pokemon?
With the sudden snowfall in Japan many people hit the streets to create some rather odd choices for snow sculptures.
Classy, Custom-Fitted Pokémon Dress Shirts
There's a stylish new watch to catch 'em all—fans of the Pokémon series can now wear their favorite critters with these original designs for custom-fitted dress shirts.
Pokémon Personal Seals: Gotta Stamp 'Em All!
Why just say “I accept the terms of this transaction,” with a personal seal when you can say “I accept the terms of this transaction," and also "PIKA!?"
Detective Pikachu is on the Case (and Menu)!
Detective Pikachu makes his Pokémon Café debut with new menu items before the release of the live-action sleuth's upcoming film.
Pokémon Happy Meals — Catch 'Em All!
Starting July, 2018, awesome Pikachu and Eevee boxes and goodies will have Pokémon fans of all ages flocking to McDonald's to catch 'em all!
Catch All 151 Original Pokémon at Tokyo Café!
Craving caffeine and LOVE Pokémon? As of November 16, 2018, you can enjoy awesome latte art of all 151 original Pokémon at Tokyo's Pokémon Café for a limited time!
Cuddle Up with Your Very Own Lapras!
Recreate Ash’s voyage around the Orange Archipelago without ever leaving your living room.
Permanent Pokémon Café to Open in Tokyo
Missed your chance to eat at the limited-time Pokémon restaurants? The new eatery will be ready for you whenever you come to town.
Watch 100 Years of Anime History in One Video
This year, anime turns 100! And to celebrate, the Association of Japanese Animations has spliced together some of the most significant and popular anime to date.
Get Ready for the 2019 Pikachu Outbreak!
Yokohama's Pikachu Outbreak event dates have been officially announced, so start making your travel plans if you want to catch them as they run around the City by the Bay!