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Shop Tohoku! Support Tohoku!

Find out how you can do your part to help support the recovering Tohoku region of Japan and pick up some tasty goods as well.

Watermelon Meets Bread in Cubic Form

Wanting to try cubed watermelon, but having anxiety over the sticker price? Try square watermelon bread instead!

5 Fun & Fruity Activities to Do Around Tokyo

There's more to Kanto than trains, amusement, food, shopping and temples. There are several 'juicy' fruit-related activities to do when in Tokyo or nearby towns, such as fruit picking, fruit carving, jam making and more. Why not enjoy them when in Japan?

5 Most Expensive Fruits That Are Made in Japan

Fruits in Japan can be expensive when compared to other countries—in fact, five out of the six most expensive fruits in the world are from here! Let's took a look the these costly treats!

Marvel at Intricate Fruit & Vegetable Carvings

Japan has a rich tradition of food carving, but in the hands of Japanese artist Gaku, the art of fruit and vegetable carving is elevated to a new realm of edible creations!

Discover the Beauty of Tohoku

Japan's northeastern Tohoku region offers the comforts of refreshing nature, beautiful scenery and time-tested traditions—concentrating the best of Japan into a single incredible area!

10 Exotic Fruits You Can Find Cheaply in Japan

Craving the tropical fruits that Hawaii, Okinawa or other tropical areas offer? If you think tropical fruits aren't available in Tokyo, or that they'll cost you a fortune, we've got some good news for you!

8 National Records in the North Kanto Region

From the world's biggest standing bronze statue to the nation's highest bungee jump, the North Kanto region sets records on both a national and global scale!

Artist Imagines Fruits & Veggies in the Future

A Japanese art student used his senior thesis to show off 10 different fruits and vegetables in cylindrical form, each consistent to its original size, to make a bold statement about the future of food.

Wait, What?! A Yellow Watermelon?

Have you ever tried a yellow watermelon? The Japan Guy chanced upon one in his local supermarket and decided to give it a go.

Aomori Mascot Kills it on the Drums

Playing the drums like a pro is not that easy, but add on a bulky mascot costume as well and you have the makings of a star!

Top Ranked Fruits in Japan for Each Season

Japan is a country with clearly defined seasons, which allows Japanese farmers to grow specific fruits that are seasonally popular. We'll teach you the two top fruits from each season to be on the lookout for no matter when you visit Japan.

Shoryudo — Rising Dragon of Japan

Have you ever made soy sauce by hand? Neither had Rachel! Follow her journey through the 'Rising Dragon' of Japan, a route that travels through Shizuoka, Aichi, Ishikawa, Gifu and Nagano Prefectures.

Discover Fruit & Fossils in Fukushima!

Welcoming visitors with open arms, Fukushima Prefecture offers strawberry picking, a fresh tomato theme park, and a fossil museum where you can try your hand at archaeology.

11 Things to Do in Gunma in Autumn

Gunma is a hiker's paradise, and autumn is the ideal time to visit. As the leaves change color, discover one of the Three Great Scenic Wonders of Japan, beautiful marshes, waterfalls, hot springs and more!

5 Sweet Memories From School Lunch

Kids in public schools in Japan have the privilege of eating a nutritious, well-balanced meal every day at lunch. Just because it's good for you, however, doesn't mean you can't satisfy your sweet tooth!

Tohoku: Japan's Treasureland

While Japan's northern Tohoku region may be best known for its incredible winter landscapes, the JNTO and All About Japan headed north in spring to prove there are plenty of reasons to visit the region year-round!

12 Things to Do in Ibaraki in Summer

Summer in Ibaraki is about beaches, flowers, mountains and waterfalls.

4 Must-Try Natural Products from Hokkaido

Japan's biggest prefecture is also home to some of the freshest products that are only possible thanks to the unspoiled nature of Hokkaido.

10 Things to Do in Gunma in Winter

In addition to being one of Japan's major ski and snowboard centers, Gunma offers hot springs, winter illumination and cultural activities to warm up the colder months.

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