Retreat to Towada-Hachimantai National Park
Retreat to the deep mountain resort home to meditative lakes, fantastical moors, and healing hot springs!
Men Bare Souls (& Bodies) for Good Fortune
This winter festival in Aomori sees a few dozen men strip down to pray for good health and a good harvest!
Forgetting Time on the Resort Shirakami
The Resort Shirakami is a travel experience that combines the romance of the railways with traditional culture and beautiful scenery.
14 Stunning Sunrise & Sunset Spots in Japan
It's a tradition to watch the sunrise on the first day of the year in Japan. And the nation's national parks offer countless breathtaking options for both sunrise and sunset at any time of year!
A New Year, A New Character Harvest
Audrey Hepburn and Osamu Tezuka's characters get the rice paddy treatment in Aomori Prefecture as rice fields spring up in their likeness.
Float On, Giant Princess Kaguya
This year’s Tachinebuta Festival in northeastern Japan has a new, and very tall, princess.
Hakkoda's Crystal Clear Foliage Reflection
Autumn colors at Tsutanuma Lake in northern Japan are enchanting visitors from all around.
Rice Paddy Art Celebrates Manga Legend
To celebrate the 90th anniversary of Osamu Tezuka, the 'Godfather of Manga,' the small village of Inakadate in Aomori has created stunning natural art depicting some of his most-beloved characters.
Color Your World with Vegetable Crayons
A company in Aomori Prefecture is making sustainable crayons out of vegetable waste.
Aomori’s Hirosaki Park Reopens
Aomori’s landmark park famous for cherry blossoms reopens after closing for 38 days to prevent the spread of the novel coronavirus.
Holy Hairy Fish!
Locals in Aomori, northern Japan, find fish with algae growing from their heads that looks like hair.
Designer Apples Fetch $2,300!
It's common knowledge that fruit is more expensive in Japan. Three of producer Chisato Iwasaki’s designed apples went for $2,300 at auction in Aomori Prefecture.
Catch These Hunky Fisherman Trading Cards
Aomori Prefecture wanted to boost the value and attractiveness of their fishery industry. And to them, there's apparently no better way than with wet, toned fishermen on trading cards.
World's 3 Snowiest Cities All in Japan!
If you've never lived in Japan, you may now know the nation has sort of a thing for snow. How much snow? Well, the world's three snowiest cities are all in Japan! Can you guess which ones they are?
Feeling Hungry? How about a US$200k Tuna?
A 208.4 kilogram tuna fetches nearly ¥20.8 million at Toyosu Market's first auction of the year.
The Association of the Most Beautiful Villages
The Association of the Most Beautiful Villages in Japan is a non-profit organization dedicated to promoting and preserving the most interesting and beautiful rural towns in Japan. There are truly some hidden gems on this list!
Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
Aomori's Stunning Winter "Cherry Blossoms"
These "cherry blossoms" at Hirosaki Castle in Aomori Prefecture are bringing some much needed warmth to Japan's wintery north.
Walk Tohoku's Historic Michinoku Coastal Trail
Michinoku is an old name for the Tohoku region, and means "the end of the road." The Michinoku Coastal Trail in Tohoku is a 1,000+ kilometer walking route along the coast of the Pacific Ocean in Japan's rustic north.
Traditional Tsugaru-Style Shamisen Rocks
A professional shamisen artist in Aomori Prefecture gives concerts and teaches people to play the Tsugaru-jamisen.