All About JapanAll About Japan

Fresh start every Monday!

Tohoku: Japan's Treasureland

While Japan's northern Tohoku region may be best known for its incredible winter landscapes, the JNTO and All About Japan headed north in spring to prove there are plenty of reasons to visit the region year-round!

The Many Sides of Kitakata

We've traveled around the Tohoku region with Nick, checking out some of the great moments from his travels. But this time, we'll join the intrepid writer as he revisits his old stomping grounds, getting a deeper look at the city of Kitakata!

AAJ Adventures: Goishi Coast

What's waiting for you along the cliffside shore of Goishi Kaigan in Iwate Prefecture? A team of AAJ editors and a videographer head out to Ofunato to capture the natural wonder of the region.

10 Reasons to Visit Tohoku in Spring

There's a lot to love about Japan's northern region of Tohoku, no matter the season. Travel along with Nick to find out why the area really shines in spring.

Touching Last Photos of Grandmother & Grandson

In 2011, Akihito Yoshida discovered a very special relationship between his younger cousin and his grandmother. He photographed the pair, which sadly captures the memories of two people no longer with us in this beautiful but tragic story.

All Aboard the Pikachu Train!

This adorably awesome Pokémon train is part of disaster relief project for a tsunami-damaged region of Japan.

How to Fully Enjoy Your First Visit to Tohoku

Follow along with our writer Wut who went on an incredible journey to Tohoku to discover the best things to see and do for any traveler's first trip to the region.

The 10 Best Spring Spots in Tohoku

With some of the best nature and scenery in all of Japan, spring is particularly spectacular in Tohoku, with a magnitude of cherry blossom viewing spots that typically bloom a few weeks later than Tokyo and Kyoto.

Discover Cherry Blossoms with Snow in Tohoku!

While Japan may be known for its springtime cherry blossoms, the Tohoku region offers something even more unique: cherry blossoms with snow!

21 Top Spots Outside Japan's 'Golden Route'

Many tourists concentrate on the so-called 'Golden Route' connecting Tokyo to Kyoto and Osaka. But what do you do if you want to get off the principal tourist highway and see the best of the rest? Here are Japan's 21 best off-the-Golden-Route spots!

Top 10 LGBT+ Pride Events Outside Tokyo

While Tokyo Rainbow Pride is probably Japan's best-known pride extravaganza, there are plenty of rainbow flags flying across the country. Here are Japan's best-kept-secret prides!

Top 20 Power Spots in Japan

Japan seems to be overflowing with so-called 'power spots.' Here are 20 of the best, many of them tied to mountain worship, ancient shrines, and the very origins of Japan.

Go Natural at 4 Amazing UNESCO Sites in Japan

All across Japan, you can easily find an incredible mix of technology and greenery. And among all of its protected natural sites, four of them are UNESCO natural sites! Let's explore these verdant green wonderlands!

Posh Japan Train Travels to Try Before You Die

If you think cross-country train rides only offer magnificent views, think again. Japan, teeming with glorious natural wonders, has made moving from one prefecture to another a luxurious experience you'll never forget!

Flock with the Seagulls at Kabushima Shrine

Take flight with our writer Nick as he heads back to Tohoku to visit a shrine that's quite literally 'for the birds!'

Discover Fresh Greenery in the North of Japan

Snow still stands majestically on the mountains of northern Japan even as new leaves bud on the trees in the valleys. If you want to truly feel spring as it comes to Japan, you want to visit Tohoku.

How to Get Around (& to) Tohoku

Ready to start your trip to Tohoku? Before grabbing your luggage and putting on your shoes, you'd better plan how to move around once you’re there. We’re here to help!

Tohoku's Late-Blooming Sakura Wonderland

Join our writer Nick as he travels with the JNTO to capture a glimpse of some of northern Japan's beautiful cherry blossom scenery.

The 11 Best Things to See in Golden Week

Golden Week is the biggest holiday of the year in Japan, and these 11 spots and events each offer something unique that can only be experienced at this time of year. You don't want to miss them!

Kizuna Festival: Coming Together in Tohoku

Join our intrepid writer Nick on a journey to the inaugural Kizuna Festival in Sendai to celebrate the community, cooperation and cultural diversity of the Tohoku region.

know-before-you-go