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Take Your Prefectural Pride on the Road

These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!

Don't Flip Out, Flip Tables Instead!

In Iwate Prefecture a surprising contest allows contestants to unleash their pent-up stress, or unrequited hopes by... flipping tables!

The Last Samurai of Aizuwakamatsu

In the Japanese city of Aizuwakamatsu, the last samurai fought to defend their way of life. On a visit to Aizu, you can experience samurai life yourself. Join travel blogger extraordinaire Michael Turtle as he does just that.

Make the Most of Your Time in Sendai!

Available now, the new Sendai City Guidebook is your one-stop shop for planning the perfect trip to Miyagi Prefecture!

World's 3 Snowiest Cities All in Japan!

If you've never lived in Japan, you may now know the nation has sort of a thing for snow. How much snow? Well, the world's three snowiest cities are all in Japan! Can you guess which ones they are?

Aomori Nebuta Festival

The Aomori Nebuta Festival enthralls millions of visitors every year from August 2 to 7, with brightly lit, intricate and boldly colored floats known as nebuta.

Rice Paddy Art Celebrates Manga Legend

To celebrate the 90th anniversary of Osamu Tezuka, the 'Godfather of Manga,' the small village of Inakadate in Aomori has created stunning natural art depicting some of his most-beloved characters.

Discovering My Inner Samurai in Aizuwakamatsu

British travel blogger and freelance writer Emily Luxton spent some time in "Samurai City" Aizuwakamatsu, in Fukushima Prefecture. There, she explored the area's rich culture and history, and discovered her inner samurai!

Enter the Samurai Time in Aizuwakamatsu

Visit Aizuwakamatsu, where travelers can gain an understanding of how its rich samurai history still plays a part in almost every aspect of modern daily life. Ancient traditions, castles, martial arts, traditional food and more are waiting in Aizu!

Akagawa Festival Lights Up The Night

These stunningly skillful creations have some saying they look like they’re projection mapped, but it’s all master-level pyrotechnics.

In Search of Japan's Samurai Spirit

Nestled in the mountains of Fukushima Prefecture, the city of Aizuwakamatsu has cultivated a deep connection with its samurai roots. Join our writer Noam as he explores the local history and traditions of Samurai City Aizu!

30 Spectacular Flower Spots in Japan

Seasonality is an important part of life in Japan, especially in spring. Flowers bloom throughout the country and create a colorful, unforgettable landscape for floral fans, nature enthusiasts and anyone in between!

Tiny Island Proves Japan is Full of Surprises

This small island in Iwate Prefecture is walkable, and it's so much more than just a beautiful landmark. Home to an adorable red lighthouse and a shrine for the Shinto goddess of the sea, it's just one example of why Japan is a great place to explore!

Forgetting Time on the Resort Shirakami

The Resort Shirakami is a travel experience that combines the romance of the railways with traditional culture and beautiful scenery.

A Fan's Guide to the 2019 Rugby World Cup

The wait is almost over! In less than a year the 2019 Rugby World Cup will kick off, and the Land of the Rising Sun is gearing up in a big way.

A New Year, A New Character Harvest

Audrey Hepburn and Osamu Tezuka's characters get the rice paddy treatment in Aomori Prefecture as rice fields spring up in their likeness.

Handmade Knives in Yamagata

See how Shimada Cutlery Works carries on a blade-making tradition dating back to the year 1365.

Diamond Route Japan Shows Off Hidden Treasures

This stunning video tourism project will leave you ready to plan your next trip north of Tokyo!

Top 6 Places to Visit in Akita

Akita tends to be pretty far off the beaten path, even for those who do make it to Tohoku. However, Akita is rich in both history and natural beauty, well worth a visit.

Top 9 Photogenic Heart-Shaped Spots In Japan

Love is in the air! Whether found in nature or built by design, your heart will be filled to bursting when you catch a glimpse of these heart-shaped spots throughout the country, just begging to be photographed!

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