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All About's Guide to Sendai

If you're looking to explore a different side of Japan, there's no better place to visit than the northern region of Tohoku! As the region's largest city, Sendai has something to offer every type of traveler.

Time-Lapse of Recovery: Ofunato

This time-lapse video of Ofunato, in Iwate Prefecture, helps show how far Tohoku has come in its recovery efforts, and how far it still has to come.

An Ode to Oze National Park

Oze National Park is a paradise for hikers and nature lovers, one that offers new highlights every season!

Zoo Hopes to Help Japan's Traditional Dogs

A zoo in Wakayama Prefecture will be showcasing traditional Japanese Kishu Inu in hopes of increasing owners, and keeping the breed strong.

Discovering My Inner Samurai in Aizuwakamatsu

British travel blogger and freelance writer Emily Luxton spent some time in "Samurai City" Aizuwakamatsu, in Fukushima Prefecture. There, she explored the area's rich culture and history, and discovered her inner samurai!

Aomori Nebuta Festival

The Aomori Nebuta Festival enthralls millions of visitors every year from August 2 to 7, with brightly lit, intricate and boldly colored floats known as nebuta.

Men Bare Souls (& Bodies) for Good Fortune

This winter festival in Aomori sees a few dozen men strip down to pray for good health and a good harvest!

Aomori's Stunning Winter "Cherry Blossoms"

These "cherry blossoms" at Hirosaki Castle in Aomori Prefecture are bringing some much needed warmth to Japan's wintery north.

Akagawa Festival Lights Up The Night

These stunningly skillful creations have some saying they look like they’re projection mapped, but it’s all master-level pyrotechnics.

Flip Out at This Unique Iwate Event

People compete in Iwate Prefecture to be the best table-flipper, venting their frustrations or shouting out their hopes and dreams.

Tiny Island Proves Japan is Full of Surprises

This small island in Iwate Prefecture is walkable, and it's so much more than just a beautiful landmark. Home to an adorable red lighthouse and a shrine for the Shinto goddess of the sea, it's just one example of why Japan is a great place to explore!

A Fan's Guide to the 2019 Rugby World Cup

The wait is almost over! In less than a year the 2019 Rugby World Cup will kick off, and the Land of the Rising Sun is gearing up in a big way.

A New Year, A New Character Harvest

Audrey Hepburn and Osamu Tezuka's characters get the rice paddy treatment in Aomori Prefecture as rice fields spring up in their likeness.

Run with the Foxes at Zao Fox Village

Zao Fox Village in Miyagi Prefecture is home to 100 foxes that visitors can feed, hold and pet!

Enter the Samurai Time in Aizuwakamatsu

Visit Aizuwakamatsu, where travelers can gain an understanding of how its rich samurai history still plays a part in almost every aspect of modern daily life. Ancient traditions, castles, martial arts, traditional food and more are waiting in Aizu!

6 Tohoku Festivals in 1!

Tohoku's Kizuna Festival takes place in one of its six prefectures every year in the hopes of a full recovery from the 2011 disasters.

Connecting the City with Nature in Aizu

The Aizu Railway in Fukushima Prefecture is a vital means of transportation for residents, but it offers so much more than just a way to get around.

Japan-Exclusive Converse's Made with Sakura

Putting these sakura-pink kicks on your feet will help put more cherry blossom trees in Japan’s northeastern Tohoku region.

Aizuwakamatsu: Japan's Samurai City

Nestled in the mountains of Fukushima Prefecture, the city of Aizuwakamatsu has cultivated a deep connection with its samurai roots. Join our writer Noam as he explores the local history and traditions of Samurai City Aizu!

The Last Samurai of Aizuwakamatsu

In the Japanese city of Aizuwakamatsu, the last samurai fought to defend their way of life. On a visit to Aizu, you can experience samurai life yourself. Join travel blogger extraordinaire Michael Turtle as he does just that.

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