
4 Americans on a Mission of Tohoku Discovery
The JNTO's New York branch sent four Americans to northeastern Japan on a mission of discovery. The result? Check out their four lovely videos to find out why they call Tohoku 'Something different, something fresh. Really a special place.'

Japan vs. China — Preserving Traditional Roots
Japan and China share traditional roots, but Japan preserves those roots to the present day.

How to Build a Full-Scale Japanese Igloo
Have you ever wanted to build an igloo? Yokote in Akita Prefecture is very famous for its igloo making festival, called 'kamakura.' We'll show you the traditional method of building snow huts just like they do in Yokote.

Chasing Waterfalls in Tohoku
Come along with Nick as he explores the wetter, wilder side of Tohoku in the summer!
Global Stars Shine Light on Tohoku-Made Goods
Yamagata casting is considered one of the national treasures among traditional Japanese crafts, as seen on the TV program 'Streets to Tohoku and Hokkaido, Japan.' But thanks to online shopping, you don't have to fly to Japan to own a piece of history.
Tohoku in Summertime: Green Means Go!
The colors of northeastern Japan are vibrant and beautiful, from the pinks of spring to the wintry whites. But on this tour of the region, we focused on the emerald greens of summertime in Tohoku.
Getting Out & About in Miyagi Prefecture
Located in Japan’s Tohoku Region just a couple hours north of Tokyo by shinkansen bullet train, Miyagi Prefecture is full of delights for travelers eager to venture off the beaten path. We went on a two-day journey to experience Miyagi's inland cities.
The 5 Biggest Snow Festivals in Tohoku
Check out Tohoku's Five Great Snow Festivals and see how the region's long history of culture and tradition brings the frozen to life!
Hanagasa Matsuri: Grab Your Flower Hat!
While Yamagata Prefecture may be locally known as the land of cherries, it's also home to a rather unique flower hat festival!
Hoof It to Soma-Nomaoi Festival in Fukushima
Head down to the Soma region of Fukushima to witness a thousand-year-old festival that's still a barrel of fun today.
AAJ Adventures: Jodogahama
Follow Wendell on his next AAJ Adventure as he makes his way to Jodogahama, part of our Tohoku video series, for one of the most gorgeous coastal views in Japan.
Snow-Clad Onsen Has Us Ready to Pack Our Bags
These ethereally romantic images remind us why a wintertime visit to a snow-covered onsen resort is extra special.
Miyagi: Land of Samurai History
Experience the home of one of Japan's greatest ever samurai warriors with historic castles, ancient temples and colorful shrines less than two hours from Tokyo.
Traditional Japanese Inn Experience
From the 'tatami' room to the kitchen and dining room, Only in Japan presents the story of the traditional Japanese inn, or 'ryokan.' If you want to travel Japan like a local, this is the way to do it!
Hot Spring Hopping in Fukushima
'Only in Japan' heads out on an epic Japanese hot spring adventure—exploring 13 hot spring towns around Fukushima Prefecture!
Exploring the Culture of Miyagi
Miyagi is a place where traditional Japanese culture is still alive with wooden kokeshi dolls to mountain hot spring towns there is something for everyone.
The Beautiful Nature of Miyagi
With the Pacific Ocean coastline on one side and stunning mountain ranges on the other, Miyagi is home to some of Japan's most breathtaking natural scenery.
30 Stunning Flowers in Japan's National Parks
From June hydrangeas to September spider lilies, here are 30 reasons for flower fans to fall in love with Japan's 34 flower-filled national parks!
From Osaka to Wakkanai on the Seishun 18 Kippu
Your guide to taking a leisurely four-day trip to the top of Japan using scenic local trains.
The Restoration of Fukushima Is My Duty
Jiang Feng, Editor-in-Chief of the People's Daily Overseas Edition Japan Monthly, was invited to interview the Minister for Reconstruction and learn all about the government's recovery efforts following the Great East Japan Earthquake of 2011.