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Akagawa Festival Lights Up The Night

These stunningly skillful creations have some saying they look like they’re projection mapped, but it’s all master-level pyrotechnics.

Aomori Nebuta Festival

The Aomori Nebuta Festival enthralls millions of visitors every year from August 2 to 7, with brightly lit, intricate and boldly colored floats known as nebuta.

Make the Most of Your Time in Sendai!

Available now, the new Sendai City Guidebook is your one-stop shop for planning the perfect trip to Miyagi Prefecture!

Discovering My Inner Samurai in Aizuwakamatsu

British travel blogger and freelance writer Emily Luxton spent some time in "Samurai City" Aizuwakamatsu, in Fukushima Prefecture. There, she explored the area's rich culture and history, and discovered her inner samurai!

A New Year, A New Character Harvest

Audrey Hepburn and Osamu Tezuka's characters get the rice paddy treatment in Aomori Prefecture as rice fields spring up in their likeness.

30 Spectacular Flower Spots in Japan

Seasonality is an important part of life in Japan, especially in spring. Flowers bloom throughout the country and create a colorful, unforgettable landscape for floral fans, nature enthusiasts and anyone in between!

Don't Flip Out, Flip Tables Instead!

In Iwate Prefecture a surprising contest allows contestants to unleash their pent-up stress, or unrequited hopes by... flipping tables!

Rice Paddy Art Celebrates Manga Legend

To celebrate the 90th anniversary of Osamu Tezuka, the 'Godfather of Manga,' the small village of Inakadate in Aomori has created stunning natural art depicting some of his most-beloved characters.

Take Your Prefectural Pride on the Road

These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!

The Last Samurai of Aizuwakamatsu

In the Japanese city of Aizuwakamatsu, the last samurai fought to defend their way of life. On a visit to Aizu, you can experience samurai life yourself. Join travel blogger extraordinaire Michael Turtle as he does just that.

Diamond Route Japan Shows Off Hidden Treasures

This stunning video tourism project will leave you ready to plan your next trip north of Tokyo!

A Fan's Guide to the 2019 Rugby World Cup

The wait is almost over! In less than a year the 2019 Rugby World Cup will kick off, and the Land of the Rising Sun is gearing up in a big way.

Top 9 Photogenic Heart-Shaped Spots In Japan

Love is in the air! Whether found in nature or built by design, your heart will be filled to bursting when you catch a glimpse of these heart-shaped spots throughout the country, just begging to be photographed!

World's 3 Snowiest Cities All in Japan!

If you've never lived in Japan, you may now know the nation has sort of a thing for snow. How much snow? Well, the world's three snowiest cities are all in Japan! Can you guess which ones they are?

Aizuwakamatsu: Japan's Samurai City

Nestled in the mountains of Fukushima Prefecture, the city of Aizuwakamatsu has cultivated a deep connection with its samurai roots. Join our writer Noam as he explores the local history and traditions of Samurai City Aizu!

Handmade Knives in Yamagata

See how Shimada Cutlery Works carries on a blade-making tradition dating back to the year 1365.

Tiny Island Proves Japan is Full of Surprises

This small island in Iwate Prefecture is walkable, and it's so much more than just a beautiful landmark. Home to an adorable red lighthouse and a shrine for the Shinto goddess of the sea, it's just one example of why Japan is a great place to explore!

5 Great Things to See in Akita City

Akita City is not often at the top of anyone's list of places to visit, but that's unfortunate because it has a rich history and culture that includes a lively festival and a famous artist.

Forgetting Time on the Resort Shirakami

The Resort Shirakami is a travel experience that combines the romance of the railways with traditional culture and beautiful scenery.

Top 6 Places to Visit in Akita

Akita tends to be pretty far off the beaten path, even for those who do make it to Tohoku. However, Akita is rich in both history and natural beauty, well worth a visit.

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