Slake Your Thirst with Sake from Aizuwakamatsu
Fukushima Prefecture is regarded as one of the finest areas for sake brewing in the country. Join our writer Nick as he visits some of the fantastic breweries in the historic city of Aizuwakamatsu.
Discover Cherry Blossoms with Snow in Tohoku!
While Japan may be known for its springtime cherry blossoms, the Tohoku region offers something even more unique: cherry blossoms with snow!
The 6 Greatest Snowscapes in Tohoku
Tohoku is an incredible area to experience the harshness and beauty of nature—particularly in the winter!
How to Fully Enjoy Your First Visit to Tohoku
Follow along with our writer Wut who went on an incredible journey to Tohoku to discover the best things to see and do for any traveler's first trip to the region.
4 Cool Things You Probably Missed on SnowJapan
As with any big site, there are many great parts of SnowJapan that get overlooked, even by frequent users. Here are four things you probably didn't know you could do!
The Samurai Spirit of Aizu Lacquerware
This reflective video from Emmy Award-winning filmmaker Taylor Hawkins introduces us to three artisans in the former samurai town of Aizu-Wakamatsu, who continue to work together to bring a beautiful, heartfelt tradition to life.
Is Japan Boring Outside of Tokyo?
Tokyo certainly has charm and no one could doubt the convenience of living or staying in the major city. However, there’s so much more to see outside of Tokyo and I'm happy to give you a few examples... it’s literally my job to promote the entire country.
Aizuwakamatsu: Modern City, Samurai Spirit
Join our writer Nick as he travels to Aizuwakamatsu, in Fukushima Prefecture, to get a deeper look at the rich history and culture the city has to offer.
The 10 Best Spring Spots in Tohoku
With some of the best nature and scenery in all of Japan, spring is particularly spectacular in Tohoku, with a magnitude of cherry blossom viewing spots that typically bloom a few weeks later than Tokyo and Kyoto.
Tohoku: Japan's Treasureland
While Japan's northern Tohoku region may be best known for its incredible winter landscapes, the JNTO and All About Japan headed north in spring to prove there are plenty of reasons to visit the region year-round!
Explore the Mysteries of Tohoku
If the heavy winter snow or rugged mountains didn’t keep you away, the stories of roaming bandits and forest monsters would! But nowadays people come to Tohoku to explore folklore, sacred rituals and natural wonders thousands of years in the making.
Different Types of Soba Around Japan
Do you know that there are places across Japan with local ways to enjoy soba? Let's go on a tour together to check out several delicious kinds of unique soba!
The Many Sides of Kitakata
We've traveled around the Tohoku region with Nick, checking out some of the great moments from his travels. But this time, we'll join the intrepid writer as he revisits his old stomping grounds, getting a deeper look at the city of Kitakata!
East Japan Shines in 5 Videos of Wintry Wonder
If you can't make your way out to Fukushima, Tochigi or Ibaraki Prefectures, Diamond Route Japan is bringing their majesty to your screen in five breathtaking videos that will have you packing your bags immediately!
Hoof It to Soma-Nomaoi Festival in Fukushima
Head down to the Soma region of Fukushima to witness a thousand-year-old festival that's still a barrel of fun today.
Top 10 'Hanami' Spots in Japan
The transient nature of cherry blossoms is an essential part of their beauty, but no one wants to be left in the dark when it comes to finding the perfect spot to see them.
The True 'Deep' North: Caving in Tohoku
Big, small, weird, wonderful, and beautiful! Welcome to the world of caving in Tohoku!
Discover Fresh Greenery in the North of Japan
Snow still stands majestically on the mountains of northern Japan even as new leaves bud on the trees in the valleys. If you want to truly feel spring as it comes to Japan, you want to visit Tohoku.
6 Must-Try Local Specialties in Tohoku
To learn the heart of a region, you gotta eat like a local! Here are six ways to make sure you eat right in Tohoku.
Japan's Top 10 Aquariums
As an island nation, Japan’s history and culture are tied to the sea and the animals within. To get a good glimpse of the deep blue from dry land, check out the Top 10 aquariums scattered across the country!