The Majesty of Shikotsu-Toya National Park
Sitting on Sapporo’s doorstep, Shikotsu-Toya National Park is a fascinating, tempestuous and tranquil landscape sculpted by volcanoes.
Plan a Perfect Trip with GoodDay Hokkaido
Japan's northernmost island is at the top of many travelers' must-visit lists, and with good reason. Plan your perfect trip to Hokkaido at GoodDay Hokkaido, the revamped website of the Hokkaido Tourism Organization!
Sapporo's Snow Festival Going Online This Year
The annual Sapporo Snow Festival kicked off on February 4, but you don't have to leave your warm home to see it this year!
Luxury Sightseeing Train Coming to Hokkaido
The Royal Express luxury sightseeing train is coming to Hokkaido, but if you can't wait, it's already running in the Tokyo area.
Upopoy National Ainu Museum Finally Opens
After delays, the Ainu now have an official space to showcase and preserve their unique cultural heritage at the Upopoy National Ainu Museum in Hokkaido. The center showcases the unique culture of the Ainu, an indigenous people in northern Japan.
Traverse the Natural Wonders of Kushiro Marsh
The Kushiro Shitsugen Norokko is a popular sightseeing train that chugs along at a leisurely pace through Hokkaido’s Kushiro Marsh from spring to early autumn.
Ice Bubble Phenomenon Photographed in Hokkaido
Hokkaido's Lake Nukabira is home to an unusual natural phenomenon where gases bubbling up to the surface actually freeze as they make their way up.
Top 10 Day Trips From Sapporo
Go on a day trip from Sapporo and explore nearby places such as Lake Toya and Jozankei Onsen, and more! Read on to find out the top day trips from Sapporo, courtesy of Trip101!
Chill at the 71st Annual Sapporo Snow Festival
The 71st annual Sapporo Snow Festival kicked off on Tuesday, February 4, 2020, in Hokkaido, the northernmost prefecture of Japan.
Japan's Super Expensive Seasonal Watermelons
A pair Hokkaido's homegrown Raiden watermelons fetched ¥300,000—about US$2,700—at the first auction of the season!
Walk on the Wild Side in Akan-Mashu
Hokkaido's Akan-Mashu National Park is full of lush forests, abundant wildlife, and acts as a gateway to indigenous Ainu culture.
Yubari Melon Gets Fraction of Last Year Price
The price of high-end Yubari melons fetched only one-fortieth of last season's price at the first auction of the season due to the novel coronavirus pandemic.
Hokkaido Feeling Record Cold -25° Temps
Inland areas of Hokkaido including Etanbetsu and Horokanai are setting record temperatures near -25°C, the coldest this year in all of Japan.
Enjoy Booze & Views on this Horse-Drawn Bar!
A horse-drawn bar is livening up the streets of the romantic Hokkaido town of Obihiro.
Hatsune Miku Might Be Getting an Airport!
Japan’s first, and most popular, "vocaloid idol" has long been an ambassador for Sapporo. However, Miku just may also be attaching her name and star power to Sapporo's Okadama Airport.
The 70th Sapporo Snow Festival Kicks Off
The Sapporo Snow Festival is underway in Hokkaido, with more than 190 snow and ice sculptures on display around the city between February 4 to February 11.
Frozen Pants Stand on Their Own!
Hokkaido has 79 cm of snow on the ground and -30°C temperatures, cold enough to freeze clothing into stand-alone sculptures.
Hokkaido Receives Largest Snowfall This Winter
The capital of Japan's northernmost prefecture of Hokkaido receives the largest amount of snowfall this winter.
Top 4 Snow Festivals in Hokkaido 2020!
Check out our guide to Hokkaido’s biggest and best snow and ice festivals—perfect for making the most of the cold weather!
The Association of the Most Beautiful Villages
The Association of the Most Beautiful Villages in Japan is a non-profit organization dedicated to promoting and preserving the most interesting and beautiful rural towns in Japan. There are truly some hidden gems on this list!