Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
From Osaka to Wakkanai on the Seishun 18 Kippu
Your guide to taking a leisurely four-day trip to the top of Japan using scenic local trains.
Final Fantasy Snow Sculpture Heats up Hokkaido
Hokkaido's Snow Festival seems to outdo itself every year, but this sculpture featuring characters from 'Final Fantasy XIV'—complete with a project mapping light show—takes the cake, kupo!
30 Spectacular Flower Spots in Japan
Seasonality is an important part of life in Japan, especially in spring. Flowers bloom throughout the country and create a colorful, unforgettable landscape for floral fans, nature enthusiasts and anyone in between!
22 Animals to See in Japan's National Parks
While Japan may have an image as a land of trains and modern technology, the nation's 34 national parks offer a wealth of wildlife waiting to be discovered.
Experience the Beauty of Japan in 8K Video
From the rugged mountains of Hokkaido and verdant forests of Kyushu to spectacular festivals of Aichi and the Tokyo skyline, this video stunningly captures the beauty of Japan in under three minutes.
14 Stunning Sunrise & Sunset Spots in Japan
It's a tradition to watch the sunrise on the first day of the year in Japan. And the nation's national parks offer countless breathtaking options for both sunrise and sunset at any time of year!
Guide to Hiking Hokkaido's Rebun Island
Rebun Island (礼文島) is a hiker's dream and a hidden secret nestled just off the main island of Hokkaido Prefecture. Why not make 2018 the time to visit Rebun Island and enjoy the stunning views this place has to offer.
World's 3 Snowiest Cities All in Japan!
If you've never lived in Japan, you may now know the nation has sort of a thing for snow. How much snow? Well, the world's three snowiest cities are all in Japan! Can you guess which ones they are?
Steam Bun-Flavored Kit Kats Are Now Available
The new Kit Kat flavor draws inspiration from a specialty snack traditionally found at Japanese hot springs.
15 Beautiful Beaches in Japan's National Parks
Japan offers countless stunning beaches along its nearly 30,000 kilometers of coastline. Some are directly accessible by train from Tokyo, while others are surrounded by 1,000 kilometers of open sea!
5 Fun Festivals in Japan's National Parks
Japan's national parks are not only sites of natural beauty, but long-inhabited locales where the local people have developed both new and longstanding traditions for showing their thanks for nature's bounties.
Hokkaido Flowers Spring into Bloom
The often-overlooked Doto region of Japan’s northern island Hokkaido is off the beaten path, but should be on your itinerary. Spring starts a little later, treating visitors to beautiful flowers reminiscent of cherry blossoms.
12 Great Hikes in Japan's National Parks
You can follow the trails through Japan's national parks to mountain peaks and coastal views—and sometimes both at the same time!
10 Excellent Hotels for a Superb Sapporo Stay
Find the best hotels in Sapporo with this helpful guide.
7 Major Otaku Areas Outside Tokyo
Tokyo is famous for 'otaku' hotspots like Akihabara, Ikebukuro and Nakano. But where do you go if you're not in the Tokyo area? We've got your 'otaku' needs covered in seven other major cities around Japan!
30 Stunning Flowers in Japan's National Parks
From June hydrangeas to September spider lilies, here are 30 reasons for flower fans to fall in love with Japan's 34 flower-filled national parks!
10 Snow Spots in Japan Perfect for Instagram
If you want to get your 'Gram game going while traveling in the land of the rising sun in winter, make sure to keep in mind these Instagram-worthy spots for your itinerary.
A Village Made Entirely Out of Snow?!
On Shikaribetsu Lake in Hokkaido lies a gorgeous village that you can only see for about two months out of the year before everything melts away.
TripAdvisor's Top 10 Japan Spots for 2018
Debating where to go in Japan? We break down TripAdvisor's Top 10 choices for 2018!