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Discover the Beauty of Tohoku

Japan's northeastern Tohoku region offers the comforts of refreshing nature, beautiful scenery and time-tested traditions—concentrating the best of Japan into a single incredible area!

Taking Snow Sculptures to the Next Level

Fans of Star Wars, Final Fantasy and Pen-Pineapple-Apple-Pen will fall in love with these amazing snow sculptures from the 2017 Sapporo Snow Festival.

Beautiful Images of Snow-Covered Autumn Leaves

An unexpected layer of white was added to the yellow, red, and orange autumn foliage colors in Sapporo, Japan.

Stay Warm in Winter with Snowy Japanese Songs

Once again, we look at the Japanese karaoke charts to bring you the most-sung snow-related tracks. Keep warm this season by singing along to these five hits, from the genres of J-Pop, rock and even 'enka!'

The 5 Biggest Snow Festivals in Tohoku

Check out Tohoku's Five Great Snow Festivals and see how the region's long history of culture and tradition brings the frozen to life!

The Wintry Elegance of Kawase Woodblock Prints

If you can't make it out to Ronin Gallery in New York, we've got a preview here of the Japanese woodblock prints on exhibit there created by Hasui Kawase.

4 Cool Things You Probably Missed on SnowJapan

As with any big site, there are many great parts of SnowJapan that get overlooked, even by frequent users. Here are four things you probably didn't know you could do!

10 Things to Do in Gunma in Winter

In addition to being one of Japan's major ski and snowboard centers, Gunma offers hot springs, winter illumination and cultural activities to warm up the colder months.

9 Things to Do in Tochigi in Winter

Don't let the snow keep you indoors! There's so much to do Tochigi in the wintertime.

15 Unique Festivals Only Found in Japan

There are a variety of interesting festivals in each prefecture of Japan throughout the year.

Enjoy Winter to its Fullest at Mukaitaki Inn

Savor the fantastic sight of candles in the snow, the natural springs flowing through the baths, and the delicate local cuisine of Aizu.

25 Snowy Visual Kei Songs

In need of a cool playlist to keep your visual kei spirit warm this winter? Look no further! We've got 25 snow-themed visual kei songs that are sure to warm your heart!

Lesser Known But No Less Beautiful

No matter what the season, the stunning Bijinyashi Forest certainly lives up to its name: 'beautiful woods!'

The Ise-Shima G7 Summit Regions

10 cities around the country were selected to host ministerial meetings surrounding the 2016 G7 Summit in Ise-Shima. From education to IT and agriculture, each was selected for a very specific reason!

How Akita Warms the Winter

See life in Akita through the eyes of elementary school students as this snowbound town prepares for its winter balloon festival. If you've ever lived in small-town Japan, we challenge you not to cry.

East Japan Shines in 5 Videos of Wintry Wonder

If you can't make your way out to Fukushima, Tochigi or Ibaraki Prefectures, Diamond Route Japan is bringing their majesty to your screen in five breathtaking videos that will have you packing your bags immediately!

Kyoto's Gold Pavillion Glitters in the Snow

Heavy snowfall transforms Kyoto's most popular landmarks, like Kinkakuji and Fushimi Inari-Taisha, into wintry wonderlands!

The 6 Greatest Snowscapes in Tohoku

Tohoku is an incredible area to experience the harshness and beauty of nature—particularly in the winter!

Yamagata: Rivers of Ice & Snowy Onsen

Established in the 1400s as a silver mine, Ginzan Onsen reached its height in the 1600s. After the silver was gone, the population thinned, but the hot springs were still known as a place for therapeutic bathing.

How Do You Bleach Kimono Fabrics? With Snow!

These stunning videos show how craftsmen keep their UNESCO Intangible Cultural Heritage practice alive during the coldest months of the year.

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