Discover the Beauty of Tohoku
Japan's northeastern Tohoku region offers the comforts of refreshing nature, beautiful scenery and time-tested traditions—concentrating the best of Japan into a single incredible area!
Enjoy Winter to its Fullest at Mukaitaki Inn
Savor the fantastic sight of candles in the snow, the natural springs flowing through the baths, and the delicate local cuisine of Aizu.
15 Unique Festivals Only Found in Japan
There are a variety of interesting festivals in each prefecture of Japan throughout the year.
How Do You Bleach Kimono Fabrics? With Snow!
These stunning videos show how craftsmen keep their UNESCO Intangible Cultural Heritage practice alive during the coldest months of the year.
Lesser Known But No Less Beautiful
No matter what the season, the stunning Bijinyashi Forest certainly lives up to its name: 'beautiful woods!'
Yamagata: Rivers of Ice & Snowy Onsen
Established in the 1400s as a silver mine, Ginzan Onsen reached its height in the 1600s. After the silver was gone, the population thinned, but the hot springs were still known as a place for therapeutic bathing.
How Akita Warms the Winter
See life in Akita through the eyes of elementary school students as this snowbound town prepares for its winter balloon festival. If you've ever lived in small-town Japan, we challenge you not to cry.
Beautiful Images of Snow-Covered Autumn Leaves
An unexpected layer of white was added to the yellow, red, and orange autumn foliage colors in Sapporo, Japan.
Ginormous Anime Snow Sculptures
It seems the 2016 Sapporo Snow Festival has some larger-than-life anime characters in store!
5 Winter Day Trips from Sapporo
Sapporo is an ideal base from which to explore other areas of vast Hokkaido! From penguins to icebreakers, and ice sculptures to festivals, Hokkaido has so much to see and experience.
Take a Breakneck Video Tour of Japan!
Filmed during a three-week railway journey through Japan, this stupendously edited collection of memories reminds us of what can be so fascinating about this island nation.
Akita Nairiku Line: Winter Wonderland by Rail
Through the heavy Akita snowfall, a train with one or two cars makes its way across bridges that span deep valleys and through tunnels that burrow into the heart of the mountains of the region.
4 Cool Things You Probably Missed on SnowJapan
As with any big site, there are many great parts of SnowJapan that get overlooked, even by frequent users. Here are four things you probably didn't know you could do!
The Wonderful Seasons & Colors of Japan
Encounter the beautiful colors of nature nurtured by the four seasons.
Japan's 7 Best Spring Ski Locations
Japan gets so much snow that some of its biggest resorts offer skiing into the second week of May—and there's even one that goes into July!
Wonders of Japan: Activities Amidst Nature
Experience a variety of sports activities carried out amidst nature.
Magical Photos of Ginzan Onsen in the Snow
Ginzan Onsen is an achingly photogenic hot spring town in the Yamagata region of northern Japan. And it looks even better in the snow!
The Ise-Shima G7 Summit Regions
10 cities around the country were selected to host ministerial meetings surrounding the 2016 G7 Summit in Ise-Shima. From education to IT and agriculture, each was selected for a very specific reason!
Gorgeous 3-D Sculpted Ice Cubes
Suntory has created the most amazing and intricate addition to your glass of whisky.
Ski with Sakura in Sapporo
The end of April sees all but the nation's northernmost cherry blossoms fall to the ground. But on the island of Hokkaido, the annual wave of pink and white is only about to begin.