Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
Experience the 'Heartbeat' of Japan in Gifu
This breathtaking new promotional video of Japan's heartland, Gifu, highlights the sights and traditions of this under-visited prefecture, all from the comfort of your own home!
Discover an Alpine Land of Natural Beauty
Home of the northern Japanese Alps, Chubusangaku National Park is a fantastic destination for lovers of the outdoors!
Discharge Drill at Shirakawago Making Waves
The annual water discharge drill was carried out at Shirakawago, a UNESCO World Heritage site in Gifu Prefecture, central Japan, to the delight of visitors.
The Association of the Most Beautiful Villages
The Association of the Most Beautiful Villages in Japan is a non-profit organization dedicated to promoting and preserving the most interesting and beautiful rural towns in Japan. There are truly some hidden gems on this list!
Japan Expands State of Emergency
The Japanese government expands its state of emergency over the coronavirus to seven prefectures such as Osaka and Kyoto in addition to the four in the greater Tokyo area that was originally included.
The Ultimate Wedding Cake Knife
Swords have been forged in this Gifu Prefecture town since the late Kamakura Period. Now the same traditions are being applied to some of the best knives you can hope to find.
How to Get to Hida Takayama
Find out the best way to get to Hida Takayama from Tokyo, Kyoto and Osaka.
Hot Spring Towns Expand Horizons
Some sleepy hot spring towns are coming up with innovative local products and activities to attract new visitors.
Top 5 Spots Around Hida Takayama
Hida Takayama is a picturesque old castle town in the mountains of Gifu Prefecture, and offers visitors a truly authentic, traditional Japanese experience.
New Year, New Swords
Bladesmiths in central Japan show visitors the traditional method for making Japanese swords.
Exploring Japan's Three-Star Road
Japan's Three-Star Road is home to a host of Michelin-recognized sites and wonders, comprising a compact area that covers four prefectures. With the new Three-Star Ticket option, exploring this stretch of Japan is easier than ever before.
The Nobel Prize Road Between Toyama & Gifu
A little known fact about Japan: there is a long road between Toyama and Hida Takayama that just happens to be the connecting thread between five Nobel laureates, which has earned this stretch of highway the nickname of "Nobel Prize Road".
New Sake Season, New Cedar Ball
Tenryou Sake Brewery in Gero, in Gifu Prefecture announces its new sake with a yearly event - hanging a cedar ball.
TripAdvisor's Best Restaurants in Japan 2018
These restaurants throughout the country are known for their warmth, hospitality and accessibility, as well as the mouth-watering dishes they serve up to hungry diners from around the world!
Which to Choose: Hida Takayama or Furukawa?
Hida Takayama and Hida Furukawa may be close to each other, but they both have unique charms. We'll compare them on four key points for travelers so you can see which destination is right for you!
5 Must-Try Foods in Hida Takayama
Known for its historic townscapes and bountiful nature, Hida Takayama also has a variety of delicious, must-try regional dishes.
Hop on a Highway Bus to Hida Takayama
Major cities in many regions of Japan operate highway bus terminals, which are a great way to save time and money on your way to Hida Takayama.
All About the Local Creators' Market
Launched by Japan’s Ministry of Economy, Trade and Industry (METI), the Local Creators’ Market focuses on five Japanese locales noted for producing exquisite traditional handicrafts.
Travel Styles Are Changing Across Japan
New travel styles are emerging in Japan amid the novel coronavirus.