Discover Your Spiritual Side at Koyasan
Mount Koya is one of Japan’s most sacred spots, and the perfect place to experience an overnight stay in a Buddhist temple.
The Traditional 'Front Door' to Mount Fuji
Fujisan Hongu Sengen Taisha is the head of all Fuji-worshipping shrines, and the traditional 'front door' to the ascent up Mount Fuji.
All About’s Guide to Nara
As Japan’s first permanent capital, Nara is home to a wealth of historical and cultural delights—and deer, lots of deer! Check out our guide to find out how to make the most of your time in this ancient area.
5 Great Snow Getaways from Nagoya
When there's snow, think of these five places in the Chubu region of Japan. From visiting hot spring villages to seeing bathing monkeys, you'll be enjoying the cold!
4 Americans on a Mission of Tohoku Discovery
The JNTO's New York branch sent four Americans to northeastern Japan on a mission of discovery. The result? Check out their four lovely videos to find out why they call Tohoku 'Something different, something fresh. Really a special place.'
Kaya no Sato: Life in Thatch
This association on the edge of Mount Fuji is working to preserve the thatching techniques needed to preserve many of Japan's historic structures, including the 'praying hands' houses of Shirakawa-go.
5 Unmissable Reasons to Visit Kagoshima
Just a short two-hour flight from Tokyo, Kagoshima will bestow you with rare, incredible experiences that will connect you to Mother Nature in Japan at its most majestic and regal, nothing short of invigorating and inspiring.
Mount Fuji's Northern Gateway
Said to date all the way back to the year 110, Kitaguchi Hongu Fuji Sengen Shrine marks the entrance to the Yoshidaguchi climbing trail on the north side of Mount Fuji.
10 Best UNESCO World Heritage Sites In Japan
Ranging from historical to natural to cultural, these 10 incredible UNESCO World Heritage Sites in Japan will make you want to travel there now!
World Heritage Sites & World-Class Mochi
Follow us on an exciting tour of Iwate Prefecture’s Hiraizumi World Heritage Sites and, while we were there, we took the chance to snack on delicious Ichinoseki mochi!
Enter the 'Womb' of Mount Fuji
This system of caves beneath the surface of Mount Fuji are believed to represent the womb of Konohana Sakuya-hime, the goddess of the mountain. And you can climb right inside!
Top 6 Places to Visit in Akita
Akita tends to be pretty far off the beaten path, even for those who do make it to Tohoku. However, Akita is rich in both history and natural beauty, well worth a visit.
Fujisan World Heritage Center
Opened inJune 2016, the Fujisan World Heritage Center aims to outline the geological and cultural significance of Japan's most iconic mountain.
The Shrine with the Best View of Mount Fuji
Chureito Pagoda in Yamanashi Prefecture offers what is possibly the single most definitive view of Mount Fuji in Japan.
The 21 Best Places to See Mount Fuji
We take a stab at answering the perennial question, 'Where can I get the best view of Mount Fuji?' Here are our 21 best answers.
30 Spectacular Flower Spots in Japan
Seasonality is an important part of life in Japan, especially in spring. Flowers bloom throughout the country and create a colorful, unforgettable landscape for floral fans, nature enthusiasts and anyone in between!
All About Climbing Mount Fuji
For both short-term visitors and lifelong residents of Japan, Mount Fuji is a peak that many feel called to climb at least once in their lives. We've put together a guide to help make this challenging but beautiful experience as simple as possible.
Tranquil Vacation Spots in Southwest Japan
Besides Kyoto, Osaka & Hiroshima, there are plenty of lovely, less-known vacation spots throughout southwestern Japan.
10 Snow Spots in Japan Perfect for Instagram
If you want to get your 'Gram game going while traveling in the land of the rising sun in winter, make sure to keep in mind these Instagram-worthy spots for your itinerary.
Starbucks Opening at Two Surprising Locations
The global coffeehouse chain has two stunning stores planned close to these world-famous tourist spots.