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Japan—Where Tradition Meets the Future

Centered around a slick video of 45 locations across three regions of Japan, the JNTO's new European campaign is a beauty to behold.

Can You Keep a Secret? 4 Hidden Hot Springs

There are a lot of incredible hot springs in Japan. These four hot springs are not well known, but they'll surprise you! They all have something special in common—can you guess what it is?

Japan's 20 UNESCO World Heritage Sites

Every traveler to Japan should be sure to visit at least a few of the nation's stellar World Heritage Sites, ranging from 1,000-year-old temples and shrines to breathtaking natural biospheres.

Save up to 85% with Advance Airfare!

Want to travel Japan, but worried about the cost? JAL’s ‘Sakitoku’ advance fares lets you save up to 85 percent on airfare if you book at least 28 days in advance on domestic flights!

Discover the Beauty of Tohoku

Japan's northeastern Tohoku region offers the comforts of refreshing nature, beautiful scenery and time-tested traditions—concentrating the best of Japan into a single incredible area!

UNESCO Sites in the Tokyo Area

Tokyo is great for food, shopping and relaxation. But you should know there are also a handful of stellar World Heritage Sites right in the area!

Horyu-ji's Famous Buddhist Monuments

Travel to Horyu-ji, a historic Buddhist temple in Nara Prefecture that was once one of the powerful Seven Great Temples of Ancient Nara.

World Heritage Villages Among Deep Valleys

Travel to Gifu and Toyama to learn all about the charming and scenic historic villages of Shirakawa-go and Gokayama, two of Japan's UNESCO World Heritage Sites.

Experience the Wonder of Takasaki

Enjoy sightseeing as well as a dip in a famous hot spring all while traveling around Takasaki, only 50 minutes away from Tokyo.

Full List—Japan's Intangible Cultural Heritage

Beyond its 20 spectacular World Cultural Heritage Sites, Japan has 22 traditions recognized by UNESCO as elements of Intangible Cultural Heritage.

Shoryudo: Knockout Destinations

From ropeways and waterfalls to castles and historic gardens, the 'Rising Dragon Road' through central Japan does everything to catch your eye!

UNESCO's Historical Monuments of Ancient Nara

Once the capital of Japan, the historical monuments of Nara include temples, a shrine, a palace, a forest and lots of deer!

The Tomioka Silk Mill

Located in Gunma Prefecture, the Tomioka Silk Mill is a well-preserved symbol of modernization and international cooperation. It was recognized as a World Cultural Heritage Site in 2014.

Explore the Mysteries of Tohoku

If the heavy winter snow or rugged mountains didn’t keep you away, the stories of roaming bandits and forest monsters would! But nowadays people come to Tohoku to explore folklore, sacred rituals and natural wonders thousands of years in the making.

True Colors: Nikko Toshogu Shrine

Attracting almost 2 million visitors every year, Nikko Toshogu Shrine is one of the most popular tourist destinations in Japan.

Shimane: Silver & The Sea

The Iwami Ginzan silver mine was designated a World Heritage Site in 2007. At its peak in the mid-16th to early 17th century, it was believed to be the source of one third of all the silver in circulation in the world.

Masanori Aoyagi on Japan's World Heritage

When the sites of Japan’s Meiji industrial revolution were added to UNESCO's list of World Heritage Sites, Highlighting Japan spoke with then-Commissioner for Cultural Affairs Masanori Aoyagi about the significance of World Heritage Sites in Japan.

Shoryudo — Rising Dragon of Japan

Have you ever made soy sauce by hand? Neither had Rachel! Follow her journey through the 'Rising Dragon' of Japan, a route that travels through Shizuoka, Aichi, Ishikawa, Gifu and Nagano Prefectures.

Hiraizumi: Pure Land Heritage

Located in Iwate Prefecture, Hiraizumi was the administrative center of northeastern Japan in the 12th century, said to have rivaled the splendor of Kyoto at its peak.

Beauty Inside & Out: World Heritage Art Museum

Of the 17 World Heritage buildings that make up 'The Architectural Work of Le Corbusier, an Outstanding Contribution to the Modern Movement,' Tokyo boasts the only one in East Asia.

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