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4 Americans on a Mission of Tohoku Discovery

The JNTO's New York branch sent four Americans to northeastern Japan on a mission of discovery. The result? Check out their four lovely videos to find out why they call Tohoku 'Something different, something fresh. Really a special place.'

Enter the 'Womb' of Mount Fuji

This system of caves beneath the surface of Mount Fuji are believed to represent the womb of Konohana Sakuya-hime, the goddess of the mountain. And you can climb right inside!

Kaya no Sato: Life in Thatch

This association on the edge of Mount Fuji is working to preserve the thatching techniques needed to preserve many of Japan's historic structures, including the 'praying hands' houses of Shirakawa-go.

Fujisan World Heritage Center

Opened inJune 2016, the Fujisan World Heritage Center aims to outline the geological and cultural significance of Japan's most iconic mountain.

The 21 Best Places to See Mount Fuji

We take a stab at answering the perennial question, 'Where can I get the best view of Mount Fuji?' Here are our 21 best answers.

4 Great Day Trips from Kanazawa

Kanazawa is known for its gold, its historical streets and its top-ranked garden. It can also serve as a brilliant base for a number of incredible sights in the region!

World Heritage in Okinawa: Shuri Castle

Shuri Castle is one of the most popular destinations in Okinawa's capital—and one of the five most-visited castles in Japan!

10 Best UNESCO World Heritage Sites In Japan

Ranging from historical to natural to cultural, these 10 incredible UNESCO World Heritage Sites in Japan will make you want to travel there now!

World Heritage Sites & World-Class Mochi

Follow us on an exciting tour of Iwate Prefecture’s Hiraizumi World Heritage Sites and, while we were there, we took the chance to snack on delicious Ichinoseki mochi!

Shoryudo: Enter Japan’s Dragon Route

Journey along with Greg as he embarks on a weeklong adventure around central Japan's 'Rising Dragon Region,' or Shoryudo, enjoying food, culture, history and laughs along the way.

The Traditional 'Front Door' to Mount Fuji

Fujisan Hongu Sengen Taisha is the head of all Fuji-worshipping shrines, and the traditional 'front door' to the ascent up Mount Fuji.

Hands-On Fun Along the Shoryudo Dragon Route

After experiencing the unforgettable Ukiyo-e Route of the Shoryudo (Rising Dragon Road), we made our way up north to learn all about the treasures of Chubu, Japan's central region.

Top 5 Regions to See Red Leaves in Japan

As the weather gets cooler, the time of the year for red autumn leaves approaches! While you might be looking for some good spots to spot leaves around Tokyo, why not step out of the capital to discover other nice areas for autumn colors around Japan?

Mount Fuji's Northern Gateway

Said to date all the way back to the year 110, Kitaguchi Hongu Fuji Sengen Shrine marks the entrance to the Yoshidaguchi climbing trail on the north side of Mount Fuji.

The Shrine with the Best View of Mount Fuji

Chureito Pagoda in Yamanashi Prefecture offers what is possibly the single most definitive view of Mount Fuji in Japan.

Starbucks Opening at Two Surprising Locations

The global coffeehouse chain has two stunning stores planned close to these world-famous tourist spots.

Top 5 Things to Do & See on Yakushima

Yakushima is far removed from the hustle and bustle of mainland Japan. This mountainous island with its misty, primeval forests enchants visitors who come to take in the amazing scenery.

10 Snow Spots in Japan Perfect for Instagram

If you want to get your 'Gram game going while traveling in the land of the rising sun in winter, make sure to keep in mind these Instagram-worthy spots for your itinerary.

Top 10 Natural Power Spots of Kansai

Japan is a haven for beautiful nature, and Kansai is one of the best places to experience just that.

5 Great Snow Getaways from Nagoya

When there's snow, think of these five places in the Chubu region of Japan. From visiting hot spring villages to seeing bathing monkeys, you'll be enjoying the cold!

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