Hot Spring Towns Expand Horizons
Some sleepy hot spring towns are coming up with innovative local products and activities to attract new visitors.
Travel to Toyama to Peek the Japanese Alps
Who knew Japan had its very own Alps? And they are right in the heart of the nation.
All About the Local Creators' Market
Launched by Japan’s Ministry of Economy, Trade and Industry (METI), the Local Creators’ Market focuses on five Japanese locales noted for producing exquisite traditional handicrafts.
Making Japanese Washi Paper from Food Waste
An established paper maker in central Japan has come up with a new type of washi that’s also eco-friendly. Craftswoman Masami Igarashi has 25 years of experience manufacturing washi and related products. She now makes paper from vegetable and fruit waste.
The Nobel Prize Road Between Toyama & Gifu
A little known fact about Japan: there is a long road between Toyama and Hida Takayama that just happens to be the connecting thread between five Nobel laureates, which has earned this stretch of highway the nickname of "Nobel Prize Road".
Crack Open a Cold One with Totoro
This frosty brew from Echigo Beer in Niigata Prefecture gets its seal of approval (and label!) from the masterful animation legend, Hayao Miyazaki.
Top 6 Historical Places Around Fukui City
Fukui Prefecture has a rich history and is home to many historical sites including the oldest castle keep in Japan as well as one of the most important Zen temples.
Trekking Through the Mosaic
Each year about 38,000 visitors hike through the verdant trails of the Shin-Etsu trail in northwestern Japan.
Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
Discover Secret Scenic Spots in Japan
Japan’s natural scenery and local cultural experiences are drawing more and more international visitors off the beaten path.
How Are You Spending Your Golden Week?
Golden Week is Japan's most anticipated holiday—and these Instagrammers give us some great ideas for things to do this holiday season!
Discover an Alpine Land of Natural Beauty
Home of the northern Japanese Alps, Chubusangaku National Park is a fantastic destination for lovers of the outdoors!
Visit Japan’s Least Populous Prefectures!
In a post-COVID-19 world, the concept of travel can still be quite daunting. But as things get back up and running in Japan, people may still want to avoid the crowds. If that's the case, why not try visiting one of Japan's least populous prefectures?
Exploring Japan's Three-Star Road
Japan's Three-Star Road is home to a host of Michelin-recognized sites and wonders, comprising a compact area that covers four prefectures. With the new Three-Star Ticket option, exploring this stretch of Japan is easier than ever before.
Sake Brewing in Saku
Ever tried sake brewing? Learn how an ancient beverage can give you a glimpse into some of Japan's most enduring cultural traditions in the city of Saku, in Nagano.
World's 3 Snowiest Cities All in Japan!
If you've never lived in Japan, you may now know the nation has sort of a thing for snow. How much snow? Well, the world's three snowiest cities are all in Japan! Can you guess which ones they are?
12 Female Sake Brewers Concoct a Bold Project
As fewer than 50 sake breweries in Japan are female-owned, one crowdfunding project is offering a chance to sample brews from a dozen of them.
The Organic Beauty of Kaga Lacquerware
A mountainous land dotted with hot springs, Yamanaka in Ishikawa Prefecture is a major center of lacquerware production, thanks to woodturners who emigrated to this area 400 years ago.
Buddhist Temple Decked Out in Historical Hunks
One buddhist temple in Niigata Prefecture is hoping to draw attention and crowds with sexy, anime-style art of its historic patrons.
2 Modern Masters of Woodwork & Lacquer
Working by hand at scales that can at times only be seen with a magnifying glass, these two artisans are heirs to a 400-year-old legacy of woodworking in Ishikawa Prefecture.