Trekking Through the Mosaic
Each year about 38,000 visitors hike through the verdant trails of the Shin-Etsu trail in northwestern Japan.
4 Awesome Fireworks Festivals Outside Tokyo
Tokyo may be the heart of Japan, but to see amazing fireworks this summer, you'll need to venture out of the capital.
Discover an Alpine Land of Natural Beauty
Home of the northern Japanese Alps, Chubusangaku National Park is a fantastic destination for lovers of the outdoors!
Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
12 Amazing Mountains in Japan's National Parks
Many of Japan's most beautiful mountains can be found in the nation's 34 national parks.
Niigata Craft Gin to Promote Sustainability
A man in central Japan is working on promoting sustainability and boosting local tourism by making gin.
How Are You Spending Your Golden Week?
Golden Week is Japan's most anticipated holiday—and these Instagrammers give us some great ideas for things to do this holiday season!
Hot Spring Towns Expand Horizons
Some sleepy hot spring towns are coming up with innovative local products and activities to attract new visitors.
5 Cosmic Night Views in Japan's National Parks
Just because the sun goes down doesn't mean there's nothing left to enjoy in a national park. Whether on a lonely beach or a mountain plateau, reduced light pollution often offers a brilliant chance to glimpse a once-in-a-lifetime night view!
The 5-Hour Wild Boar Chase in Niigata
Police officers in the city of Tsubame, about 300 kilometers north of Tokyo, spent five hours chasing a wild boar after the animal was spotted roaming near rice paddies.
Deep in Snow Country - Yuzawa and Minakami
Join us as we search for onsen and winter scenery through the Yuzawa and Minakami regions of central Japan.
The City of Salmon – A Day in Murakami
Murakami, in northern Niigata, is home to the eerie tradition of hanging salmon. It is also famous for tea, sake, wagyu, and more!
Things to Do on 5 Key Japanese Holidays
Japan has a worldwide reputation as a workaholic nation. But little do people know that Japan offers days off on holidays that don't exist anywhere else in the world. Here are some ideas for things to explore on those days!
Central Japan's Husband-Throwing Festival
You won't believe this wacky winter ritual where locals throw a married man down a snowy hill to his wife.
Buddhist Temple Decked Out in Historical Hunks
One buddhist temple in Niigata Prefecture is hoping to draw attention and crowds with sexy, anime-style art of its historic patrons.
30 Stunning Flowers in Japan's National Parks
From June hydrangeas to September spider lilies, here are 30 reasons for flower fans to fall in love with Japan's 34 flower-filled national parks!
All About Japanese Guesthouses
Guesthouses are a great way to enjoy an authentic and affordable stay in Japan and interact with locals. Join us as we take an inside look at the Japanese guesthouse industry with two guesthouse owners!
Japan's Top Music Festivals
Summer is upon us, and that means one thing—the country is rocking with a wide variety of awesome music festivals!
10 Cool Autumn Spots in Japan's National Parks
When autumn comes to Japan, there's no better place to see it than the nation's national parks. One look at these 10 picturesque spots and we're sure you'll agree!
Crack Open a Cold One with Totoro
This frosty brew from Echigo Beer in Niigata Prefecture gets its seal of approval (and label!) from the masterful animation legend, Hayao Miyazaki.