Crack Open a Cold One with Totoro
This frosty brew from Echigo Beer in Niigata Prefecture gets its seal of approval (and label!) from the masterful animation legend, Hayao Miyazaki.
House of Light is an Absolute Delight
With an “outside-in” room and a bath lit by fiber optics, this incredible complex, designed by internationally renowned artist James Turrell, is one of Japan’s most unique places to stay.
Japan's Top Music Festivals
Summer is upon us, and that means one thing—the country is rocking with a wide variety of awesome music festivals!
12 Amazing Mountains in Japan's National Parks
Many of Japan's most beautiful mountains can be found in the nation's 34 national parks.
4 Awesome Fireworks Festivals Outside Tokyo
Tokyo may be the heart of Japan, but to see amazing fireworks this summer, you'll need to venture out of the capital.
Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
Trekking Through the Mosaic
Each year about 38,000 visitors hike through the verdant trails of the Shin-Etsu trail in northwestern Japan.
Gourmet Meals on Wheels
Kill two birds with one stone by riding on this bus that takes you sightseeing around Niigata while dining on the prefecture's local cuisine.
How Are You Spending Your Golden Week?
Golden Week is Japan's most anticipated holiday—and these Instagrammers give us some great ideas for things to do this holiday season!
8 Real 'Laputa'-Like Locations in Japan
Immerse yourself in sites that look like they could be straight out of Ghibli's classic film 'Castle in the Sky.'
The Top 5 Fall Color Spots in Koshinetsu
Easily accessible from Tokyo by bullet train, Koshinetsu is fantastic for a fall getaway.
10 Cool Autumn Spots in Japan's National Parks
When autumn comes to Japan, there's no better place to see it than the nation's national parks. One look at these 10 picturesque spots and we're sure you'll agree!
Top 10 Historical Hotels & 'Ryokan' Inns
Stay at an accommodation that once served Japanese feudal lords or one that has been around since the Edo Period!
8 Gorgeous Japanese Lantern Festivals
Japanese lantern festivals are held to ward off evil or send off the dead, or just to warm up a chilly winter.
5 Cosmic Night Views in Japan's National Parks
Just because the sun goes down doesn't mean there's nothing left to enjoy in a national park. Whether on a lonely beach or a mountain plateau, reduced light pollution often offers a brilliant chance to glimpse a once-in-a-lifetime night view!
Full List—Japan's Intangible Cultural Heritage
Beyond its 20 spectacular World Cultural Heritage Sites, Japan has 21 traditions recognized by UNESCO as elements of Intangible Cultural Heritage.
Japan's Fertility Festivals: The Hard Facts
Japan is a festive nation, home to countless different festivals. However, some of them, while safe to visit, aren't exactly safe for work!
30 Stunning Flowers in Japan's National Parks
From June hydrangeas to September spider lilies, here are 30 reasons for flower fans to fall in love with Japan's 34 flower-filled national parks!
4 Cool Things You Probably Missed on SnowJapan
As with any big site, there are many great parts of SnowJapan that get overlooked, even by frequent users. Here are four things you probably didn't know you could do!
Things to Do on 5 Key Japanese Holidays
Japan has a worldwide reputation as a workaholic nation. But little do people know that Japan offers days off on holidays that don't exist anywhere else in the world. Here are some ideas for things to explore on those days!