Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
Trekking Through the Mosaic
Each year about 38,000 visitors hike through the verdant trails of the Shin-Etsu trail in northwestern Japan.
Niigata Craft Gin to Promote Sustainability
A man in central Japan is working on promoting sustainability and boosting local tourism by making gin.
Crack Open a Cold One with Totoro
This frosty brew from Echigo Beer in Niigata Prefecture gets its seal of approval (and label!) from the masterful animation legend, Hayao Miyazaki.
The 5-Hour Wild Boar Chase in Niigata
Police officers in the city of Tsubame, about 300 kilometers north of Tokyo, spent five hours chasing a wild boar after the animal was spotted roaming near rice paddies.
How Are You Spending Your Golden Week?
Golden Week is Japan's most anticipated holiday—and these Instagrammers give us some great ideas for things to do this holiday season!
The Perfect Weekend in the City of Niigata
The first of a series introducing a local insider’s ideal weekend in their home town.
The City of Salmon – A Day in Murakami
Murakami, in northern Niigata, is home to the eerie tradition of hanging salmon. It is also famous for tea, sake, wagyu, and more!
Central Japan's Husband-Throwing Festival
You won't believe this wacky winter ritual where locals throw a married man down a snowy hill to his wife.
10 Cool Autumn Spots in Japan's National Parks
When autumn comes to Japan, there's no better place to see it than the nation's national parks. One look at these 10 picturesque spots and we're sure you'll agree!
Hot Spring Towns Expand Horizons
Some sleepy hot spring towns are coming up with innovative local products and activities to attract new visitors.
12 Amazing Mountains in Japan's National Parks
Many of Japan's most beautiful mountains can be found in the nation's 34 national parks.
All About Japanese Guesthouses
Guesthouses are a great way to enjoy an authentic and affordable stay in Japan and interact with locals. Join us as we take an inside look at the Japanese guesthouse industry with two guesthouse owners!
Buddhist Temple Decked Out in Historical Hunks
One buddhist temple in Niigata Prefecture is hoping to draw attention and crowds with sexy, anime-style art of its historic patrons.
Discover an Alpine Land of Natural Beauty
Home of the northern Japanese Alps, Chubusangaku National Park is a fantastic destination for lovers of the outdoors!
5 Cosmic Night Views in Japan's National Parks
Just because the sun goes down doesn't mean there's nothing left to enjoy in a national park. Whether on a lonely beach or a mountain plateau, reduced light pollution often offers a brilliant chance to glimpse a once-in-a-lifetime night view!
Trekking Ancient Trails Along Tokamachi's Amazing Rice Terraces
The terraced rice fields of Tokamachi Tanada have been called one of the most beautiful scenic spots in Japan. Here's a hike that follows ancient trails through the spectacular landscape.
30 Stunning Flowers in Japan's National Parks
From June hydrangeas to September spider lilies, here are 30 reasons for flower fans to fall in love with Japan's 34 flower-filled national parks!
Travel by Train to Superb Sakura Viewing Spots
Some lesser-known but magnificent hanami spots in Japan’s eastern and northern regions and tips on how to reach them using the excellent railroad passes.
Deep in Snow Country - Yuzawa and Minakami
Join us as we search for onsen and winter scenery through the Yuzawa and Minakami regions of central Japan.