The Top 5 Fall Color Spots in Koshinetsu
Easily accessible from Tokyo by bullet train, Koshinetsu is fantastic for a fall getaway.
Lesser Known But No Less Beautiful
No matter what the season, the stunning Bijinyashi Forest certainly lives up to its name: 'beautiful woods!'
This Stylish Knife Showroom is a Cut Above!
This Niigata Prefecture showroom is truly a visual and hands-on experience for both beginners and experienced knife users.
8 Real 'Laputa'-Like Locations in Japan
Immerse yourself in sites that look like they could be straight out of Ghibli's classic film 'Castle in the Sky.'
Sado: Isle of Gold, Sake & Natural Wonders
Sample sake, ride a tub-shaped boat, and pan for—real!—gold on Japan's sixth-largest island.
Top 10 Japanese Companies Over 800 Years Old
Just how old is the oldest Japanese company? You might be surprised to learn that most of the companies on our list date back centuries before the Black Plague!
Niigata: The 'Ricebasket' of Japan
Located on the Sea of Japan in northwest Honshu, Niigata City is one of Japan’s most fertile farming areas. But there are plenty of things to see other than rice!
11 Lesser-Known Sporting Competitions in Japan
While the Tokyo Marathon may get a lot of attention, there are a number of other prime sporting events you can watch or take part in throughout the year, from triathlons and trail running to snowboarding and surfing.
Japan's Top 11 Reconstructed Castles
Like a phoenix rising from the flames, so too have these restored beauties come back to life to prosper again on our list of the best reconstructed castles across Japan.
The Salt of Life
Salt from the sea and other essential goods were hauled along Salt Road from Japan’s coastal areas to the mountainous territories inland—and delivered even to mortal enemies in need.
The Ise-Shima G7 Summit Regions
10 cities around the country were selected to host ministerial meetings surrounding the 2016 G7 Summit in Ise-Shima. From education to IT and agriculture, each was selected for a very specific reason!
Elongated Market Inspired by Traditional Halls
The 'engawa' is a hallway, often likened to a veranda, that's part of traditional Japanese homes. Mimicking this feature, Stage Engawa opened in Sanjo City, Niigata, hoping to inspire a community space where locals can come and go as they please.
Take Home a Piece of Niigata
Savor the prefecture’s finest produce long after your trip is over!
10 Top Nighttime Cherry Blossom Viewing Spots
Between March and April, people flock outdoors to enjoy the brief life of Japan's blooming cherry blossoms. But just because the day ends doesn't mean the 'hanami' (flower viewing) has to as well. Take a look at our 10 recommended night viewing spots!
8 Gorgeous Japanese Lantern Festivals
Japanese lantern festivals are held to ward off evil or send off the dead, or just to warm up a chilly winter.
47 Souvenirs from All 47 Prefectures!
Traveling around Japan but don't know what souvenir to buy from each region? We've got you covered with this crazy list of our Top 47 'omiyage' from each of the nation's 47 prefectures!
Japan's First Beer Mircrobrewery
Founded in 1994, Echigo Beer Co., Ltd. was the first beer microbrewery in Japan. Based in Niigata, you can now get it in the U.S., U.K., Thailand and more!
Sake Blessed with Deep Snow
'Freezing weather with heavy snow' might not sound easy for living, but it's ideal for sake brewing.
How Do You Bleach Kimono Fabrics? With Snow!
These stunning videos show how craftsmen keep their UNESCO Intangible Cultural Heritage practice alive during the coldest months of the year.
The Shinkansen Network in Japan
A visit to Japan is incomplete without some travel on the Shinkansen, Japan’s bullet train network. With a new line connecting Hokkaido, there isn’t a better time to see all of Japan in the blink of an eye!