All About Japan

Lesser Known But No Less Beautiful

No matter what the season, the stunning Bijinyashi Forest certainly lives up to its name: 'beautiful woods!'

Take Home a Piece of Niigata

Savor the prefecture’s finest produce long after your trip is over!

Sake Blessed with Deep Snow

'Freezing weather with heavy snow' might not sound easy for living, but it's ideal for sake brewing.

Gourmet Meals on Wheels

Kill two birds with one stone by riding on this bus that takes you sightseeing around Niigata while dining on the prefecture's local cuisine.

11 Lesser-Known Sporting Competitions in Japan

While the Tokyo Marathon may get a lot of attention, there are a number of other prime sporting events you can watch or take part in throughout the year, from triathlons and trail running to snowboarding and surfing.

House of Light is an Absolute Delight

With an “outside-in” room and a bath lit by fiber optics, this incredible complex, designed by internationally renowned artist James Turrell, is one of Japan’s most unique places to stay.

Japan's Top Music Festivals

Summer is upon us, and that means one thing—the country is rocking with a wide variety of awesome music festivals!

Niigata: The 'Ricebasket' of Japan

Located on the Sea of Japan in northwest Honshu, Niigata City is one of Japan’s most fertile farming areas. But there are plenty of things to see other than rice!

8 Real 'Laputa'-Like Locations in Japan

Immerse yourself in sites that look like they could be straight out of Ghibli's classic film 'Castle in the Sky.'

Japan's First Beer Mircrobrewery

Founded in 1994, Echigo Beer Co., Ltd. was the first beer microbrewery in Japan. Based in Niigata, you can now get it in the U.S., U.K., Thailand and more!

The Top 5 Fall Color Spots in Koshinetsu

Easily accessible from Tokyo by bullet train, Koshinetsu is fantastic for a fall getaway.

8 Gorgeous Japanese Lantern Festivals

Japanese lantern festivals are held to ward off evil or send off the dead, or just to warm up a chilly winter.

4 Cool Things You Probably Missed on SnowJapan

As with any big site, there are many great parts of SnowJapan that get overlooked, even by frequent users. Here are four things you probably didn't know you could do!

Top 10 Japanese Companies Over 800 Years Old

Just how old is the oldest Japanese company? You might be surprised to learn that most of the companies on our list date back centuries before the Black Plague!

Japan's Fertility Festivals: The Hard Facts

Japan is a festive nation, home to countless different festivals. However, some of them, while safe to visit, aren't exactly safe for work!

Sado: Isle of Gold, Sake & Natural Wonders

Sample sake, ride a tub-shaped boat, and pan for—real!—gold on Japan's sixth-largest island.

Things to Do on 5 Key Japanese Holidays

Japan has a worldwide reputation as a workaholic nation. But little do people know that Japan offers days off on holidays that don't exist anywhere else in the world. Here are some ideas for things to explore on those days!

Top 10 Historical Hotels & 'Ryokan' Inns

Stay at an accommodation that once served Japanese feudal lords or one that has been around since the Edo Period!

How Do You Bleach Kimono Fabrics? With Snow!

These stunning videos show how craftsmen keep their UNESCO Intangible Cultural Heritage practice alive during the coldest months of the year.

Full List—Japan's Intangible Cultural Heritage

Beyond its 20 spectacular World Cultural Heritage Sites, Japan has 21 traditions recognized by UNESCO as elements of Intangible Cultural Heritage.

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