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Furubira's Dazzling Demon Dance Fire Festival

These stunning photographs truly capture the beauty of Hokkaido's Tengu no Hiwatari Festival.

Tohoku: Japan's Treasureland

While Japan's northern Tohoku region may be best known for its incredible winter landscapes, the JNTO and All About Japan headed north in spring to prove there are plenty of reasons to visit the region year-round!

Wonders of Japan: The Coastline

Enjoy the breathtaking coastal landscapes unique to this island nation.

6 Sublime Views in Tohoku

The northeast region of Honshu, Tohoku, is a destination for all seasons. If you're looking to see nature at its finest, head north!

Top 30 Spots Across Japan Ranked by Tourists

Travel website TripAdvisor has just listed this year's hot spots in Japan as selected by overseas visitors and we can't wait to see what's at number one!

Japan's 8 Best-Preserved Castle Towns

While some ancient castles may be hard to find in Japan today, many of their surrounding villages are still standing strong.

Japan's Fabulous Fall Colors Guide by Month

Forget cherry blossom season, fall is the best time to visit Japan and enjoy the scenery! From September to December, check out the best spots to visit to experience the burst of color.

Take a Chilling Hike Through Aokigahara Forest

Walking through the famous forest that sits at the bottom of Mount Fuji is an interesting experience and, at times, somewhat frightening.

5 Fun & Fruity Activities to Do Around Tokyo

There's more to Kanto than trains, amusement, food, shopping and temples. There are several 'juicy' fruit-related activities to do when in Tokyo or nearby towns, such as fruit picking, fruit carving, jam making and more. Why not enjoy them when in Japan?

Take a Photo Trip to the Tohoku Sanriku Coast

Come along with us as we visit the Sanriku Coastal Area, a beautiful coastline in the northeastern part of Japan's largest island with breathtaking geographical variety.

Japan’s 8 Most Gorgeous Ryokan Hot Springs

The central feature of a traditional Japanese inn—or 'ryokan'—is the communal hot bath.

The 3 Most Beautiful Villages in Shikoku

Shikoku is the smallest of Japan's four main islands, and the most rural. Take a look with us at the most scenic small villages on the island, tucked between mountains and along river banks.

Is Japan Boring Outside of Tokyo?

Tokyo certainly has charm and no one could doubt the convenience of living or staying in the major city. However, there’s so much more to see outside of Tokyo and I'm happy to give you a few examples... it’s literally my job to promote the entire country.

One Man's Journey Through Japan by Motorbike

One biker captures the beautiful and varied scenery of Japan as well as the friendliness of fellow travelers in two short montage videos.

4 Awesome Fireworks Festivals Outside Tokyo

Tokyo may be the heart of Japan, but to see amazing fireworks this summer, you'll need to venture out of the capital.

Top 5 Things to Do & See on Yakushima

Yakushima is far removed from the hustle and bustle of mainland Japan. This mountainous island with its misty, primeval forests enchants visitors who come to take in the amazing scenery.

Muji's Keeping Housing Simple

The long-awaited release of the Muji Hut has finally arrived, and the first lots for sale come complete with a garden.

Gifu's Colorful Hydrangea Road

The rainy season, known as 'tsuyu,' is well-known for its gloomy days and the beautiful hydrangea that brighten the misty days with their flashy pops of purple.

The 6 Greatest Snowscapes in Tohoku

Tohoku is an incredible area to experience the harshness and beauty of nature—particularly in the winter!

Experiencing 2 Days of Rural Life in Iwate

Get out of the big cities and experience the thrilling rural life in Iwate Prefecture.

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Click to Win!! Travel Japan by Air! | All About Japan Travel Awards 2017 Click to Win!! Travel Japan by Air! | All About Japan Travel Awards 2017