A Country Town Open to Diversity & Possibility
In the town of Kamiyama, tucked away in a valley of Tokushima Prefecture on Shikoku, the population is about a quarter of what it was six decades ago. But Shinya Ominami wants to make the town a place where diverse groups can gather.
Steam Bun-Flavored Kit Kats Are Now Available
The new Kit Kat flavor draws inspiration from a specialty snack traditionally found at Japanese hot springs.
15 Beautiful Beaches in Japan's National Parks
Japan offers countless stunning beaches along its nearly 30,000 kilometers of coastline. Some are directly accessible by train from Tokyo, while others are surrounded by 1,000 kilometers of open sea!
14 Stunning Sunrise & Sunset Spots in Japan
It's a tradition to watch the sunrise on the first day of the year in Japan. And the nation's national parks offer countless breathtaking options for both sunrise and sunset at any time of year!
Explore Shikoku on a Luxury Sightseeing Train
Japan's new luxury sightseeing train will show visitors a part of the country most never see—Shikoku!
Riding Through the Heart of Shikoku
The charming sightseeing train known as Shikoku Mannaka Sennen Monogatari is a three-hour ride through two of Shikoku's beautiful prefectures.
Top 9 Photogenic Heart-Shaped Spots In Japan
Love is in the air! Whether found in nature or built by design, your heart will be filled to bursting when you catch a glimpse of these heart-shaped spots throughout the country, just begging to be photographed!
30 Spectacular Flower Spots in Japan
Seasonality is an important part of life in Japan, especially in spring. Flowers bloom throughout the country and create a colorful, unforgettable landscape for floral fans, nature enthusiasts and anyone in between!
Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
Discover Secret Scenic Spots in Japan
Japan’s natural scenery and local cultural experiences are drawing more and more international visitors off the beaten path.
This Beach Is Like a Scene out of 'Your Name'
Chichibugahama Beach looks like a Makoto Shinkai anime come to life, and is well worth a detour off the beaten travel path.
12 Great Hikes in Japan's National Parks
You can follow the trails through Japan's national parks to mountain peaks and coastal views—and sometimes both at the same time!
Tranquil Vacation Spots in Southwest Japan
Besides Kyoto, Osaka & Hiroshima, there are plenty of lovely, less-known vacation spots throughout southwestern Japan.
The Prettiest Beach You've Never Heard Of
Hidden away in Kochi Prefecture is a truly unusual museum. The Sunabi Museum is a stretch of beach so beautiful that it is considered a natural art gallery by the locals!
Incredible Cherry Blossoms in Kagawa
Learn about Shiudeyama, a beautiful cherry blossom spot in Kagawa Prefecture which was featured in the New York Times’ as one of Japan's must-visit destinations!
Getting Back to Nature in Kochi
Get away from tourist-filled Tokyo and Kyoto, and explore the nature, food and friendly villages of Kochi. Bring your sense of adventure!
A Backpacker's Guide to Kochi
Join Stephen Schreck from A Backpacker's Tale as he visits Kochi Prefecture to do what he does best—learn the ins and outs of the region, and what makes it a fantastic destination for those looking to get off the beaten path!
Get Schooled About Fish at New Kochi Aquarium
Upon first glance this building in Kochi Prefecture might seem like your standard aquarium. But this repurposed elementary school is the perfect place to study marine life!
The Next Big Food to Hop onto Japanese Menus?
Is one researcher's search for a sustainable food source for the future the next big food craze in Japan, or is the idea hopping mad?
Top 20 Recommended Scenic Spots in Japan
We have gathered a few spots and scenes that are worth checking out on your next autumn vacation. Let us introduce you to the top 20 recommendations for autumn scenery in Japan.