Kagawa's Stunning Slowpoke Manhole Covers
Each species of Pokémon has its own set of stats and parameters, but Slowpoke hasn’t usually scored particularly high in the respect department.
Ikura, the Adorable Eco-Friendly Dog
An environmentally friendly dog has collected more than 3,000 plastic bottles during walks over five years!
Riding Through the Heart of Shikoku
The charming sightseeing train known as Shikoku Mannaka Sennen Monogatari is a three-hour ride through two of Shikoku's beautiful prefectures.
Henro: A Mystical Pilgrimage Through Shikoku
Learn more about the Henro, a sacred pilgrimage that takes travelers deep into the heart of Japan's smallest island, Shikoku.
The Next Big Food to Hop onto Japanese Menus?
Is one researcher's search for a sustainable food source for the future the next big food craze in Japan, or is the idea hopping mad?
Visit Japan’s Least Populous Prefectures!
In a post-COVID-19 world, the concept of travel can still be quite daunting. But as things get back up and running in Japan, people may still want to avoid the crowds. If that's the case, why not try visiting one of Japan's least populous prefectures?
Top 20 Recommended Scenic Spots in Japan
We have gathered a few spots and scenes that are worth checking out on your next autumn vacation. Let us introduce you to the top 20 recommendations for autumn scenery in Japan.
Hotel Why Thinks Zero Waste Is Not a Question
Tokushima has a zero-waste policy, and Hotel Why is doing its part to be a call-to-action hotel. Why is it shaped like a question mark? Read on to find out.
The Prettiest Beach You've Never Heard Of
Hidden away in Kochi Prefecture is a truly unusual museum. The Sunabi Museum is a stretch of beach so beautiful that it is considered a natural art gallery by the locals!
Discover Secret Scenic Spots in Japan
Japan’s natural scenery and local cultural experiences are drawing more and more international visitors off the beaten path.
Japan Weather to Remain Unstable After Typhoon
Typhoon Haishen is moving away from Japan, but the weather is expected to remain unstable for a while.
Unmasking a New Trend in Face Masks
People in Japan are starting to make masks using unconventional materials to deal with the shortage in the protective gear.
Flock to Shikoku to See the City of Scarecrows
Tourists are making their way to a dwindling community in Tokushima Prefecture, where the number of residents is greatly outnumbered by scarecrows.
A Country Town Open to Diversity & Possibility
In the town of Kamiyama, tucked away in a valley of Tokushima Prefecture on Shikoku, the population is about a quarter of what it was six decades ago. But Shinya Ominami wants to make the town a place where diverse groups can gather.
Explore Shikoku on a Luxury Sightseeing Train
Japan's new luxury sightseeing train will show visitors a part of the country most never see—Shikoku!
Getting Back to Nature in Kochi
Get away from tourist-filled Tokyo and Kyoto, and explore the nature, food and friendly villages of Kochi. Bring your sense of adventure!
Mandarin Oranges Fetch Record High Price
Mandarin oranges in western Japan fetch a record high 100,000 yen apiece in the fruit’s first auction of the season.
Incredible Cherry Blossoms in Kagawa
Learn about Shiudeyama, a beautiful cherry blossom spot in Kagawa Prefecture which was featured in the New York Times’ as one of Japan's must-visit destinations!
Ritsurin: Shikoku's Finest Daimyo Garden
Ritsurin is a 400-year-old daimyo garden in Kagawa Prefecture's capital city, Takamatsu. It is a stunning landscape of idyllic ponds, wooden bridges and expansive greenery.
Unmanned Stations, Gorgeous Scenery
Unmanned stations on Japan's smaller train lines are becoming an increasingly popular tourist attraction, and one glimpse at the views some of them offer is all you'll need to understand why!