Steam Bun-Flavored Kit Kats Are Now Available
The new Kit Kat flavor draws inspiration from a specialty snack traditionally found at Japanese hot springs.
Top 9 Photogenic Heart-Shaped Spots In Japan
Love is in the air! Whether found in nature or built by design, your heart will be filled to bursting when you catch a glimpse of these heart-shaped spots throughout the country, just begging to be photographed!
Island Hopping: 4 Days on the Seto Inland Sea
This magical trip on the Seto Inland Sea is guaranteed to make you want to rent a boat and hit these gorgeous islands yourself!
Take a Walk on the Wild Side in Tokushima
Shikoku may be the smallest of Japan's main islands, but with places like Tokushima, it's truly full of heart. Come along with Nick as he dives headfirst into some of the natural wonders of Tokushima Prefecture!
6 Reasons You Have to Visit Ehime in 2018
Filled with history, culture and mikan, Ehime is a must-add to your 2018 Japan itinerary.
Is Japan Boring Outside of Tokyo?
Tokyo certainly has charm and no one could doubt the convenience of living or staying in the major city. However, there’s so much more to see outside of Tokyo and I'm happy to give you a few examples... it’s literally my job to promote the entire country.
5 Cosmic Night Views in Japan's National Parks
Just because the sun goes down doesn't mean there's nothing left to enjoy in a national park. Whether on a lonely beach or a mountain plateau, reduced light pollution often offers a brilliant chance to glimpse a once-in-a-lifetime night view!
The 3 Most Beautiful Villages in Shikoku
Shikoku is the smallest of Japan's four main islands, and the most rural. Take a look with us at the most scenic small villages on the island, tucked between mountains and along river banks.
Traditions in Tokushima
Join our writer Nick down in Shikoku as he takes a deeper look at some of Tokushima Prefecture's most enduring pieces of history.
Tranquil Vacation Spots in Southwest Japan
Besides Kyoto, Osaka & Hiroshima, there are plenty of lovely, less-known vacation spots throughout southwestern Japan.
30 Stunning Flowers in Japan's National Parks
From June hydrangeas to September spider lilies, here are 30 reasons for flower fans to fall in love with Japan's 34 flower-filled national parks!
12 Great Hikes in Japan's National Parks
You can follow the trails through Japan's national parks to mountain peaks and coastal views—and sometimes both at the same time!
The Cherry Blossom Forecast for 2018 Is Here
Presenting the 2018 sakura speculation map and dates for each prefecture in Japan released by Japan Weather Association.
15 Beautiful Beaches in Japan's National Parks
Japan offers countless stunning beaches along its nearly 30,000 kilometers of coastline. Some are directly accessible by train from Tokyo, while others are surrounded by 1,000 kilometers of open sea!
30 Spectacular Flower Spots in Japan
Seasonality is an important part of life in Japan, especially in spring. Flowers bloom throughout the country and create a colorful, unforgettable landscape for floral fans, nature enthusiasts and anyone in between!
13 Places to Go Canyoning in Japan
With so many rivers and mountains, Japan offers plenty of prime canyoning territory. Here are 13 great places to go canyoning in Japan!
Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
22 Animals to See in Japan's National Parks
While Japan may have an image as a land of trains and modern technology, the nation's 34 national parks offer a wealth of wildlife waiting to be discovered.
14 Stunning Sunrise & Sunset Spots in Japan
It's a tradition to watch the sunrise on the first day of the year in Japan. And the nation's national parks offer countless breathtaking options for both sunrise and sunset at any time of year!
This Beach Is Like a Scene out of 'Your Name'
Chichibugahama Beach looks like a Makoto Shinkai anime come to life, and is well worth a detour off the beaten travel path.