Enter the Samurai Time in Aizuwakamatsu
Visit Aizuwakamatsu, where travelers can gain an understanding of how its rich samurai history still plays a part in almost every aspect of modern daily life. Ancient traditions, castles, martial arts, traditional food and more are waiting in Aizu!
5 Hot Sake for Winter!
Japanese sake is the nation's favorite drink. As the chill of winter sets in, the temperature of the sake rises, which is the perfect way to stay warm!
Hot Spring Towns Expand Horizons
Some sleepy hot spring towns are coming up with innovative local products and activities to attract new visitors.
9 Craft Beers Perfect for Spring
Is there anything better than beer, sunshine and friends? A nice CRAFT beer, sunshine and friends! These nine beers are perfect for spring (or any season!), and are sure to take your hanami or picnics to the next level!
Mastering Winemaking in Nagano
Well-known essayist and painter Toyoo Tamamura and his wife live in Nagano Prefecture, where they run a winery and restaurant. He talks about his new life and work styles, the late life lessons he’s discovered and his plans for the future.
Stylish Pop-Up Bar Offers Cocktails & Kit Kats
The first ever Kit Kat and cocktail pairings are part of a range of special offerings to celebrate the new alcoholic chocolates alongside their nationwide release.
Experience a Little Okinawa in Tokyo!
Looking for a taste of Okinawa without the expensive airfare? Well look no further—Okinawa Town can be found in Tokyo, just two stops from Shinjuku!
Johnnie Walker Gets a Japan-Only Makeover
Johnnie Walker's premium Blue Label Scotch whisky is getting a Japan-only limited edition, with bottles so beautiful you might not want to open them.
Taste Tradition with New Sweet Sake Pocky
Pocky's latest special, regional-exclusive release uses ingredients from the only sake brewery in the 23 wards of Tokyo!
A Backpacker's Guide to Kochi
Join Stephen Schreck from A Backpacker's Tale as he visits Kochi Prefecture to do what he does best—learn the ins and outs of the region, and what makes it a fantastic destination for those looking to get off the beaten path!
Aizuwakamatsu: Japan's Samurai City
Nestled in the mountains of Fukushima Prefecture, the city of Aizuwakamatsu has cultivated a deep connection with its samurai roots. Join our writer Noam as he explores the local history and traditions of Samurai City Aizu!
Experience a New Hanami in Awesome Sakura Pool
This cool sakura-themed bar is set to open on March 22, 2019, which coincides with the predicted bloom date for cherry blossoms in Tokyo!
Snow, Craft Beer and a Western Take on Winter
Australian native Daniel Bacon manages several successful businesses in Hakuba Village, Nagano Prefecture, and a founding partner of Hakuba Brewing Company, a craft beer brewery based in the same area. What does it take to attract international tourists?
10 Wine Tasting Spots in Yamanashi
Just a train ride away from central Tokyo, Yamanashi Prefecture's Katsunuma region is home to over 30 wineries, perfect for a day trip from Japan's capital.
Love Ramen? Slurp on a Ramen-Flavored Cocktail
True ramen lovers can even make this cocktail at home with their favorite type of this beloved Japanese soul food.
5 Classy Cocktail Hideouts in Ginza
Japan is known for its artisanal, creative flair in the culinary industry, which naturally jumped into the world of making cocktails. Tokyo's Ginza area is at the forefront of this thriving cocktail scene, and here are some places to enjoy it!
Discovering My Inner Samurai in Aizuwakamatsu
British travel blogger and freelance writer Emily Luxton spent some time in "Samurai City" Aizuwakamatsu, in Fukushima Prefecture. There, she explored the area's rich culture and history, and discovered her inner samurai!
Crack Open a Cold One with Totoro
This frosty brew from Echigo Beer in Niigata Prefecture gets its seal of approval (and label!) from the masterful animation legend, Hayao Miyazaki.
TripAdvisor's Top 20 Free Attractions in Japan
If you're looking to explore Japan on the cheap, the price is right for these 20 attractions around the country.
Feeling Thirsty? Try Ocean-Aged Wine!
As winemaking gets increasingly popular in Japan, some makers are trying innovative techniques lost to time, such as aging the alcoholic beverage in the ocean.