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Experience a New Hanami in Awesome Sakura Pool

This cool sakura-themed bar is set to open on March 22, 2019, which coincides with the predicted bloom date for cherry blossoms in Tokyo!

Feeling Thirsty? Try Ocean-Aged Wine!

As winemaking gets increasingly popular in Japan, some makers are trying innovative techniques lost to time, such as aging the alcoholic beverage in the ocean.

Hot Spring Towns Expand Horizons

Some sleepy hot spring towns are coming up with innovative local products and activities to attract new visitors.

5 Classy Cocktail Hideouts in Ginza

Japan is known for its artisanal, creative flair in the culinary industry, which naturally jumped into the world of making cocktails. Tokyo's Ginza area is at the forefront of this thriving cocktail scene, and here are some places to enjoy it!

TripAdvisor's Top 20 Free Attractions in Japan

If you're looking to explore Japan on the cheap, the price is right for these 20 attractions around the country.

Johnnie Walker Gets a Japan-Only Makeover

Johnnie Walker's premium Blue Label Scotch whisky is getting a Japan-only limited edition, with bottles so beautiful you might not want to open them.

Enter the Samurai Time in Aizuwakamatsu

Visit Aizuwakamatsu, where travelers can gain an understanding of how its rich samurai history still plays a part in almost every aspect of modern daily life. Ancient traditions, castles, martial arts, traditional food and more are waiting in Aizu!

Snow, Craft Beer and a Western Take on Winter

Australian native Daniel Bacon manages several successful businesses in Hakuba Village, Nagano Prefecture, and a founding partner of Hakuba Brewing Company, a craft beer brewery based in the same area. What does it take to attract international tourists?

Love Ramen? Slurp on a Ramen-Flavored Cocktail

True ramen lovers can even make this cocktail at home with their favorite type of this beloved Japanese soul food.

Mastering Winemaking in Nagano

Well-known essayist and painter Toyoo Tamamura and his wife live in Nagano Prefecture, where they run a winery and restaurant. He talks about his new life and work styles, the late life lessons he’s discovered and his plans for the future.

Stylish Pop-Up Bar Offers Cocktails & Kit Kats

The first ever Kit Kat and cocktail pairings are part of a range of special offerings to celebrate the new alcoholic chocolates alongside their nationwide release.

5 Hot Sake for Winter!

Japanese sake is the nation's favorite drink. As the chill of winter sets in, the temperature of the sake rises, which is the perfect way to stay warm!

9 Craft Beers Perfect for Spring

Is there anything better than beer, sunshine and friends? A nice CRAFT beer, sunshine and friends! These nine beers are perfect for spring (or any season!), and are sure to take your hanami or picnics to the next level!

Sakura Sake KitKat: Hello Hanami Season

Now that sakura season is in full swing, KitKat's latest release is a sweet, slightly booze-filled way to enjoy the festivities!

Crack Open a Cold One with Totoro

This frosty brew from Echigo Beer in Niigata Prefecture gets its seal of approval (and label!) from the masterful animation legend, Hayao Miyazaki.

Discovering My Inner Samurai in Aizuwakamatsu

British travel blogger and freelance writer Emily Luxton spent some time in "Samurai City" Aizuwakamatsu, in Fukushima Prefecture. There, she explored the area's rich culture and history, and discovered her inner samurai!

Aizuwakamatsu: Japan's Samurai City

Nestled in the mountains of Fukushima Prefecture, the city of Aizuwakamatsu has cultivated a deep connection with its samurai roots. Join our writer Noam as he explores the local history and traditions of Samurai City Aizu!

10 Wine Tasting Spots in Yamanashi

Just a train ride away from central Tokyo, Yamanashi Prefecture's Katsunuma region is home to over 30 wineries, perfect for a day trip from Japan's capital.

Taste Tradition with New Sweet Sake Pocky

Pocky's latest special, regional-exclusive release uses ingredients from the only sake brewery in the 23 wards of Tokyo!

Experience a Little Okinawa in Tokyo!

Looking for a taste of Okinawa without the expensive airfare? Well look no further—Okinawa Town can be found in Tokyo, just two stops from Shinjuku!

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