Fushimi: Come to the Shrine, Stay for the Sake
Most famous for the iconic Fushimi Inari shrine, Kyoto’s Fushimi district is also one of Japan’s top sake-producing regions. Be sure to make the most of your visit by taking a look around its historic brewing district. Kanpai!
The Newest Alcoholic Kit Kat Features Yuzu
Nestlé Japan released the world’s first-ever Sake Kit Kat back in 2016, and since then they’ve been infusing their chocolate-covered wafers with other popular Japanese tipples, this time with delicious yuzu-flavored sake.
Experience a New Hanami in Awesome Sakura Pool
This cool sakura-themed bar is set to open on March 22, 2019, which coincides with the predicted bloom date for cherry blossoms in Tokyo!
Snow, Craft Beer and a Western Take on Winter
Australian native Daniel Bacon manages several successful businesses in Hakuba Village, Nagano Prefecture, and a founding partner of Hakuba Brewing Company, a craft beer brewery based in the same area. What does it take to attract international tourists?
5 Hot Sake for Winter!
Japanese sake is the nation's favorite drink. As the chill of winter sets in, the temperature of the sake rises, which is the perfect way to stay warm!
Love Beer & Ramen? Get Free Beer with Ramen!
One of Japan's most popular ramen chains is making customer wishes come true, and offering up to five free beers when they purchase a bowl!
Johnnie Walker Gets a Japan-Only Makeover
Johnnie Walker's premium Blue Label Scotch whisky is getting a Japan-only limited edition, with bottles so beautiful you might not want to open them.
Rugby Fans Quench Their Thirst in Yokohama
As rugby fever sweeps through Japan, fans from across the globe are celebrating with beer—and tons of it!
More Beer at the Rugby World Cup
It may come as no surprise, but organizers of the 2019 Rugby World Cup are eyeing more beer production toward the sporting event to meet the demands of inbound fans.
New Sake Season, New Cedar Ball
Tenryou Sake Brewery in Gero, in Gifu Prefecture announces its new sake with a yearly event - hanging a cedar ball.
Experience a Little Okinawa in Tokyo!
Looking for a taste of Okinawa without the expensive airfare? Well look no further—Okinawa Town can be found in Tokyo, just two stops from Shinjuku!
All About Japanese Booze
Japan is a country that has a pretty open attitude when it comes to imbibing! Whether you're hoping to slake your thirst on some sake or wind down with an award-winning whisky, Japan has bountiful booze options from which to choose!
Taste Tradition with New Sweet Sake Pocky
Pocky's latest special, regional-exclusive release uses ingredients from the only sake brewery in the 23 wards of Tokyo!
Drinking in a Bathhouse Izakaya
When you think of a cool place to hang out after work and get some drinks, of course, you think of a bathhouse! No? Well, we'll convince you otherwise.
Gyoza + Beer Lovers Unite at Dandadan Sakaba
If you've got a craving for juicy gyoza and cheap beer, get yourself to the fastest growing gyoza + beer izakaya chain in Kanto—Dandadan Sakaba.
TripAdvisor's Top 20 Free Attractions in Japan
If you're looking to explore Japan on the cheap, the price is right for these 20 attractions around the country.
Hot Spring Towns Expand Horizons
Some sleepy hot spring towns are coming up with innovative local products and activities to attract new visitors.
Sakura Sake KitKat: Hello Hanami Season
Now that sakura season is in full swing, KitKat's latest release is a sweet, slightly booze-filled way to enjoy the festivities!
Feeling Thirsty? Try Ocean-Aged Wine!
As winemaking gets increasingly popular in Japan, some makers are trying innovative techniques lost to time, such as aging the alcoholic beverage in the ocean.
Coca-Cola Releasing 'Demon Lemon' Across Japan
Japan loves canned coffee and bottled green tea. While you can buy Coca-Cola’s signature soda here, Coca-Cola Japan offers its own lines of those as well. Another thing Japan is really into? Canned cocktails! So Coca-Cola is expanding in that field too.