The Best of the Best Skincare Products
Based off of over 250,000 user reviews!
The Best of the Best Makeup
Based off of over 12 million reviews!
Nightmare Before Christmas Face Packs
A costume that's good for your skin? Well, not quite.
The Best of Japanese Drugstore Beauty
These girls will guide you through the best of Japanese drugstore products!
Top 3 Cosplay Makeup YouTubers
Thinking of dressing up as your favorite anime or Disney character at a convention or for Halloween, but can't seem to get the makeup just right? Let these hot YouTubers lend you a helping hand!
Goodbye Manicures, Hello Nail-Puri!
Tired of having to paint your nails, or forking over ¥5,000 for a salon-quality manicure? Well, the company that brought us Sonic the Hedgehog is doing something about it!
Shironuri Makeup Tutorial
Shironuri—literally, "painted in white"—is a Harajuku fashion style that's been almost singlehandedly revived by a young makeup artist who goes only by the name of Minori.
Cylindrical Umaibo snacks have been around since 1979, but this may be the first time anyone has tried to make real nail art out of them!
Japan’s Top Cold Medicines
Never miss a day of work with these in your medicine cabinet!
Top 4 Makeup YouTubers
Dying to know how to apply makeup for the next Japanese festival outing? Or maybe you just want to know the best Japanese cosmetic brand for eye shadow? No matter the question, these girls have you covered!
3 Traditional Makeup Brush Kits from Kumano
Ever wanted a brush made with gray squirrel fur? With 180 years of history, the town of Kumano is the largest producer of calligraphy and artist’s brushes—as well as makeup brushes—in Japan.
5 Skin Care Products Japanese Celebrities Love
This is what some Japanese celebrities are doing to take care of their skin!
Mao Asada Goes Kung-fu Against the Common Cold
Japan's darling figure skating champion faces herself in a Matrix-style rumble for cold medicine.