Dress as a Fox Bride at This Studio in Kyoto
One photo studio in the historical Arashiyama neighborhood is offering a makeover/photo package you won’t find anywhere else.
5 Cute Kumamiki Halloween Makeup Tutorials
Need some ideas for Halloween? Let YouTuber Kumamiki inspire you with these five great videos.
Hilarious Comedian Shares Her Beauty Tips
Comedian Naomi Watanabe will have you in stitches as she explains her down-to-earth beauty techniques.
Japanese Highschooler Wows With His Cute Looks
Japanese high school boy amazes netizens with his cute girl-next-door looks and giving his female classmates a run for their money!
Get Your Hands on Super Mario Bros. Makeup
Japanese makeup cosmetic line Shu Uemura is introducing a holiday collection to look your Princess Peach best.
Transform Yourself with the Power of the Moon
Sailor Moon’s Cosmic Heart Compact will transform your cheeks as a gorgeous blush container.
Differences in Korean & Japanese Makeup Trends
In colors and application techniques, Japan and South Korea go their separate ways when it comes to cosmetics.
Is Colorful Skin Fashion's Newest Trend?
We’ve seen some crazy trends in fashion come out of Japan, but this is definitely one of the most unusual yet.
5 Great, Cheap Cosmetics for the Natural Look
All About's guides and hair/makeup stylists have selected five of the best—and most affordable—products to help you achieve that natural, glow-from-within look.
A Beauty Shop for Anime Lovers
If you're looking to splash up your makeup bag with some anime-themed cosmetics, look no further than 'Otona Joshi Biyori'.
100 Years of Japanese Makeup Styles
Check out how Japanese makeup has changed in the past 100 years!
6 Truly Horrifying Halloween Makeup Ideas
Halloween is all about celebrating the creepy, spooky and downright terrifying, and these makeup videos will teach you how to create the most horrifying effects to amaze (and disturb) your friends and passersby.
Moon Prism Power Makeup Is Here!
Go ahead and use the Spiral Heart Moon Rod to apply your blush from the Rainbow Moon Chalice!
４ Great Igari-Style Makeup Tutorials
The Igari makeup look, pioneered by makeup artist Shinobu Igari, gained rapid popularity in 2015 and has been sported by the fashion-conscious since. We've got four great tutorials explaining how to wear this trendy style!
No Need to Shed Any More Tears, Cosplayers!
Save your tears and take your cosplaying to the next level with this new fake tear gel.
Looking for a Next-Level Sharpener?
Made in Osaka, these next-level pencil and makeup sharpeners boast of being 'light as an apple peel, sharp as a samurai sword.' Try them out to be sure!
Moisturize Your Skin from Ghibli-Themed Tins
Beautifully adorned tins featuring some of the studio’s beloved anime characters are being made for a limited time.
Beauty for a Bargain
Forget bringing your cosmetic bag on the plane. Once you arrive in Japan, you can stock up on these beauty essentials, each only ¥100!
10 Hot Japanese Makeup Tips
If you're looking to explore Japan's bevy of beauty and makeup products, but are unsure of how to start channeling your favorite idol or model, look no further!
Halloween on the Cheap
Halloween in Japan has become bigger, but that doesn't mean you have to spend big money to enjoy it!