All About Japan

Hilarious Comedian Shares Her Beauty Tips

Comedian Naomi Watanabe will have you in stitches as she explains her down-to-earth beauty techniques.

5 Cute Kumamiki Halloween Makeup Tutorials

Need some ideas for Halloween? Let YouTuber Kumamiki inspire you with these five great videos.

Transform Yourself with the Power of the Moon

Sailor Moon’s Cosmic Heart Compact will transform your cheeks as a gorgeous blush container.

Japanese Highschooler Wows With His Cute Looks

Japanese high school boy amazes netizens with his cute girl-next-door looks and giving his female classmates a run for their money!

6 Truly Horrifying Halloween Makeup Ideas

Halloween is all about celebrating the creepy, spooky and downright terrifying, and these makeup videos will teach you how to create the most horrifying effects to amaze (and disturb) your friends and passersby.

Get Your Hands on Super Mario Bros. Makeup

Japanese makeup cosmetic line Shu Uemura is introducing a holiday collection to look your Princess Peach best.

A Beauty Shop for Anime Lovers

If you're looking to splash up your makeup bag with some anime-themed cosmetics, look no further than 'Otona Joshi Biyori'.

5 Great, Cheap Cosmetics for the Natural Look

All About's guides and hair/makeup stylists have selected five of the best—and most affordable—products to help you achieve that natural, glow-from-within look.

10 Hot Japanese Makeup Tips

If you're looking to explore Japan's bevy of beauty and makeup products, but are unsure of how to start channeling your favorite idol or model, look no further!

Dress as a Fox Bride at This Studio in Kyoto

One photo studio in the historical Arashiyama neighborhood is offering a makeover/photo package you won’t find anywhere else.

4 Great Igari-Style Makeup Tutorials

The Igari makeup look, pioneered by makeup artist Shinobu Igari, gained rapid popularity in 2015 and has been sported by the fashion-conscious since. We've got four great tutorials explaining how to wear this trendy style!

Is Colorful Skin Fashion's Newest Trend?

We’ve seen some crazy trends in fashion come out of Japan, but this is definitely one of the most unusual yet.

Moon Prism Power Makeup Is Here!

Go ahead and use the Spiral Heart Moon Rod to apply your blush from the Rainbow Moon Chalice!

Smell Sweet Thanks to Kiki & Her Cat Jiji

Studio Ghibli enters the perfume game with the launch of its 'Kiki’s Delivery Service' body mist line.

Moisturize Your Skin from Ghibli-Themed Tins

Beautifully adorned tins featuring some of the studio’s beloved anime characters are being made for a limited time.

Differences in Korean & Japanese Makeup Trends

In colors and application techniques, Japan and South Korea go their separate ways when it comes to cosmetics.

100 Years of Japanese Makeup Styles

Check out how Japanese makeup has changed in the past 100 years!

Looking for a Next-Level Sharpener?

Made in Osaka, these next-level pencil and makeup sharpeners boast of being 'light as an apple peel, sharp as a samurai sword.' Try them out to be sure!

Halloween on the Cheap

Halloween in Japan has become bigger, but that doesn't mean you have to spend big money to enjoy it!

Beauty for a Bargain

Forget bringing your cosmetic bag on the plane. Once you arrive in Japan, you can stock up on these beauty essentials, each only ¥100!

know-before-you-go