8 Models, 1 Secret
Can you guess the secret behind this video by Shiseido?
5 Facial Cosmetics for the Look of the Moment
In 2015, the trend in Japan was a natural, “effortless makeup” look, with soft and fluffy eyebrows, modest eyes, and healthy-looking, natural, glossy skin.
Top Japanese Skin Care from Zooming Japan
Jasmine at Zooming Japan offers much more than a list, providing details on the "double-cleansing method," tips on the best uses for facial masks, and recommendations for hot YouTubers to watch for details.
5 Fabulous Japanese Makeup Tutorials
Japanese makeup can almost be a way of life. While these sometimes classic, sometimes ultra-trendy and wild makeup looks appear difficult, they’re actually quite easy to pull off with a little practice.
The Transformative Power of Makeup
This Shiseido ad demonstrates that their products can transform anyone into a cute girl!
A Beauty Shop for Anime Lovers
If you're looking to splash up your makeup bag with some anime-themed cosmetics, look no further than 'Otona Joshi Biyori'.
A Beginner's Guide to Japanese Skin Care
Japanese women follow a five-step skin care regimen. Intense? Maybe. But emulating the process can grant you amazing benefits to your skin, and at a reasonable price.
My Husband Does My Makeup
Grace from Texan in Tokyo gives in to a reader request and lets her husband Ryosuke do her makeup. Hilarity ensues.
The Book of 'Sweet' Makeup Tips!
Famed makeup artist Yuzuko wants to share the secrets of the latest Japanese teen makeup trends!
A Geisha's Secret to Grease-Free Skin
'Abura-tori-gami' is well known for its oil-absorbent qualities, and has been a hit among geisha since the Edo Period. We've got some convincing reasons why even non-geisha should keep an eye out for some!
Lifesaving Japanese Drugstore Makeup
Japan is makeup heaven. This includes not only top-shelf brand names, but also a great variety of budget brands, which are often well designed and highly effective.
American vs. Japanese Makeup
See the difference as presented by "Living Doll" Venus Angelic!
9 Cheap Cosmetics as Good as the Big Names
Try these nine cosmetics that are just as satisfying as the bigger companies, but for much less the price!
Lolita Beauty Isn’t Only Skin Deep
A dark-skinned model's first-person perspective shows a different shade of Lolita fashion.
The History of Japanese Cosmetic Brushes
These high quality, hand-made products carry a long history and unique manufacturing process that makes each and any one of them a true art work.
Luxury Uemura Cosmetics
While there are plenty of articles out there on how to get cheap cosmetics, there are also times when you just want to spend real money on one or two golden, premium products for your skin.
Looking for a Next-Level Sharpener?
Made in Osaka, these next-level pencil and makeup sharpeners boast of being 'light as an apple peel, sharp as a samurai sword.' Try them out to be sure!
No Need to Shed Any More Tears, Cosplayers!
Save your tears and take your cosplaying to the next level with this new fake tear gel.
5 Hot Current Eye, Lip & Cheek Cosmetics
Check the top-ranked products from AllAbout's experienced makeup guides!
100 Years of Japanese Women's Hair & Makeup
Witness how Japan's makeup trends transition from one decade to next in this two-minute video.