Turn Your Child into a Hero of Legend
A Dragon Quest baby draws near!
Capturing the Perfect Pink of Sakura
The pastel pink of Japan's cherry blossoms paints the country for nearly a month in spring. One artisan has spent years trying to capture this color from nature and use it to dye fabrics.
These Cat Pajamas Are 'The Cat's Meow'
Designers at Felissimo, Japan’s leading cat-themed lifestyle brand, are a constant source of fun and cozy fashion. And they’ve just released their new High-Class Siamese Cat Room One-Piece.
5 Little-Known Harajuku Styles
Sure, you've heard of lolita and you've heard of 'gyaru,' but have you heard of these new alternative Harajuku fashions?
Studio Ghibli Goods Catch 2019 Sakura Fever
A Japanese retail chain dedicated to selling official Studio Ghibli merchandise is ready to debut their 2019 cherry blossom season goods!
Japan-Exclusive Converse's Made with Sakura
Putting these sakura-pink kicks on your feet will help put more cherry blossom trees in Japan’s northeastern Tohoku region.
Evolve Your Wardrobe with These Pokémon Socks
Here comes a new line of Pokémon socks—and these aren’t some chintzy for-kids souvenirs from the 100 yen shop. These are proper grown-up quality socks from Socks Appeal Japan.
Onitsuka Tiger: Shoes Running Around the World
Onitsuka Tiger is an iconic shoe brand produced by sporting goods company ASICS. Despite once disappearing from the market, it has been revived as a fashionable sneaker brand with global popularity.
Looking for Luxury? Japan Has You Covered!
As international customers rush to discover Japan's many charms, efforts are being made to attract affluent tourists looking for high-end luxury experiences.
Uniqlo Pokémon T-Shirt Design Winners
Japanese fashion retailer Uniqlo held a worldwide contest, and the winners for the Pokémon-themed contest of 2019 will be on sale this summer!
An Electronic Pop Homage to Kyoto
How many famous Kyoto sites can you spot in Clean Bandit's Japanese music video of "Solo feat. Demi Lovato?"
Hello Kitty Coming to Converse Sneakers!
The world's cutest (and perhaps busiest) cat is coming to Converse sneakers, one of the world's best known international shoe brands.
Can You Survive the Optometrist's Maze?
The chic eyewear store Gogito Ergo Sum Tokyo displays its merchandise on a transparent maze of paneling over running water! Can you make it through without making a splash?
The Origins of the Tough G-SHOCK Watch
Over a hundred million G-SHOCK wristwatches have been shipped for sale to customers around the world since the brand debuted in 1983. This shockproof line of timepieces is a prime example of Japan’s high-quality manufacturing.
Rep Your Prefectural Pride with Cool Necklaces
A Tokyo accessory maker has turned Japan's prefectures into pieces of art you can wear around your neck to show off your favorite location!
University Finds New Uses for Tuna Skin
Kindai University is working with businesses to find new uses for the skin of its farmed tuna.
Destination Denim: How Jeans Bring in Tourists
Among aficionados, Japanese denim is known for its high quality and meticulous craftsmanship. As international visitors to Japan increases, so too does global interest in Japanese denim production.
Cool Down This Summer with Watery Earrings
Dive into these gorgeous earrings that look exactly like a pool of crystal clear shimmering water on a warm summer day!
Best Buys in Bargain Heaven Ameyokocho
If you're up for bargain hunting in Japan's capital, there's no better place to score good deals than Ameyokocho. Before you go, check out some of the best buys you can find at one of the most popular street markets in Japan!
The Evolution of the ¥100 Shop
It's amazing to see what ¥100 can buy! It's even more amazing to see what DIY projects some creative customers are able to accomplish using only materials from ¥100 shops!