Hatsune Miku Hits Vogue
Virtual idol Hatsune Miku traded in her iconic digital aquamarine for some awe-inspiring threads at Givenchy’s Paris studio.
Lolita Beauty Isn’t Only Skin Deep
A dark-skinned model's first-person perspective shows a different shade of Lolita fashion.
Vans to Release Line of Nintendo 8-Bit Shoes
We can’t wait to lace up a pair of these cool, retro-looking kicks—rumored to go on sale in June!
Japan’s 10 Coolest Subculture Illustrators!
Check out 10 of the cutest, coolest and weirdest subculture illustrators from Harajuku!
10 Ways to Experience 'Danso' Culture
'Danso'—women dressing and performing as men—has been an element of Tokyo girls’ underground culture for years. We've outlined 10 ways to get a taste of 'danso' culture, both in Japan and from abroad!
Seek Shelter Under this 'Foliage Umbrella'
Rain or shine, this is the perfect umbrella for whatever the weather.
BCBGMAXAZRIA Ginza Flagship Opening Reception
BCBGMAXAZRIA, the famously chic Los Angeles-based, high-end fashion brand, opened its largest Japanese flagship store in Ginza on March 6, 2016.
Keep Warm in a Samurai-Inspired Hoodie
Brave the winter cold and face your enemies with your very own samurai armor hoodie!
Fashionable Sailor Moon Attire
Transform your wardrobe with a little moon prism powder magic!
4 Shoes Your Inner Ninja Will be Dying to Get
The iconic split-toed 'tabi' boot steps out of the ninja scene and into the world of sneakers in this roundup of awesome footwear designed for the street.
Turn Heads with Some Eye-Popping Accesories
This Japanese fashion designer gets rather creative with her bags and scarfs, creating bold fashion statements!
The Force Has Got Your Back
Look good you will in these 'Star Wars'-inspired traditional Japanese jackets and shirts.
The Ultimate Samurai Pants
It might not be as tough as armor, but these leather samurai pants sure are fashionable!
People Dressed as Animals Dressed Like People
The smash hit movie 'Zootopia' inspires cosplay enthusiasts to create real-life versions of their favorite animated characters.
Where to Buy Cheap Stuff around Tokyo
Because shopping in Tokyo isn't only for the spendthrift, but also for the budget-conscious buyer, we give you a lowdown on where to get good stuff and great deals in and around Japan's capital city.
Goodbye Nail Polish, Hello Stockings!
Why spend time painting your nails when you can just throw on these stockings that have pre-painted on designs for your toes!
Pocket-Sized Tatami Mats
These ingenious products give a fresh spin on traditional Japanese flooring.
Travel Back in Time to the Early 20th Century
Slip back into the Taisho Period when you slip on one of these stunning kimono.
Gonoturn: 'Kawaii' is Justice!
With 'Cute is justice!' as its theme, Gonoturn is a fashion brand specializing in cute and stylish face masks as a way to bring its take on cuteness to the world.
The Purr-fect Yukata for Cat Lovers
Wear your love for cats on your sleeve, and even across your entire body, in the form of a beautiful 'yukata,' or lightweight kimono.