Support Western Japan's Recovery with Kit Kats
Nestlé will sell the Japan-exclusive 'Momiji Manju' Kit Kat nationwide to help assist the recovery efforts in western Japan in the aftermath of earthquakes and flooding.
Endless Design Possibilities: Fukuyama Denim
Specialists in every step of denim manufacture—spinning, dyeing, weaving, washing—abound in Fukuyama, a leading producer of denim in Japan. The locale is a driving force behind the worldwide appeal of Japanese denim.
All About the Local Creators' Market
Launched by Japan’s Ministry of Economy, Trade and Industry (METI), the Local Creators’ Market focuses on five Japanese locales noted for producing exquisite traditional handicrafts.
12 Great Hikes in Japan's National Parks
You can follow the trails through Japan's national parks to mountain peaks and coastal views—and sometimes both at the same time!
30 Spectacular Flower Spots in Japan
Seasonality is an important part of life in Japan, especially in spring. Flowers bloom throughout the country and create a colorful, unforgettable landscape for floral fans, nature enthusiasts and anyone in between!
Taking Denim Beyond the Jean Jacket
Hiroshima is known for its denim. But the denim being made here may not be the kind of denim you know!
Spoon & Tamago Tour Hiroshima
Join our friends at Spoon & Tamago as they explore the many charms of Hiroshima.
Quench Your Thirst for Knowledge with Coke
These limited edition Coca-Cola bottles feature lovely designs that highlight regional history and culture!
TripAdvisor's Best Restaurants in Japan 2018
These restaurants throughout the country are known for their warmth, hospitality and accessibility, as well as the mouth-watering dishes they serve up to hungry diners from around the world!
Top 10 Things to Do in Hiroshima
Check out our list for all the inspiration you need to visit this dynamic, cosmopolitan city!
7 Major Otaku Areas Outside Tokyo
Tokyo is famous for 'otaku' hotspots like Akihabara, Ikebukuro and Nakano. But where do you go if you're not in the Tokyo area? We've got your 'otaku' needs covered in seven other major cities around Japan!
Hiroshima: 74 Years After the Atomic Bomb
As Hiroshima marks the 74th anniversary of the world's first atomic bombing, Mayor Kazumi Matsui urges the Abe Administration to sign a 2017 UN anti-nuclear agreement.
Is Japan Boring Outside of Tokyo?
Tokyo certainly has charm and no one could doubt the convenience of living or staying in the major city. However, there’s so much more to see outside of Tokyo and I'm happy to give you a few examples... it’s literally my job to promote the entire country.
Starbucks Opening at Two Surprising Locations
The global coffeehouse chain has two stunning stores planned close to these world-famous tourist spots.
Top 10 Museums as Chosen by Overseas Tourists
These collections of samurai armor, ancient artifacts and futuristic technology are sure to pique your interest.
10 Best UNESCO World Heritage Sites In Japan
Ranging from historical to natural to cultural, these 10 incredible UNESCO World Heritage Sites in Japan will make you want to travel there now!
Hopping Around Rabbit Island
Just off the coast of Hiroshima, Okunoshima is an island best known as a haven for over 1,000 adorable rabbits! It's also packed with history, which makes it a travel destination that shouldn't be missed!
All Aboard This Luxurious New Shinkansen
This new bullet train from JR West will allow passengers to travel in comfort like never before, with six unique cars that cater to the needs of different types of travelers.
Top 5 'Okonomiyaki' in Osaka & Hiroshima
There are many places that offer the gooey, savory Japanese pancake, 'okonomiyaki.' Osaka and Hiroshima Prefectures are the top two hotspots around the country, with two distinctly delicious styles of this supremely cravable dish!
Unveiling Hiroshima Museum's Updated Exhibit
The Hiroshima Peace Memorial Museum has a new exhibit, replacing a mannequin exhibit that survivors felt understated the tragedy of the atomic bomb.