Support Kumamoto by Purchasing a Kit Kat
After the devastating Kumamoto Earthquake in 2016, Kit Kat has teamed up with the region's mascot, Kumamon, and local farmers to produce a unique Kit Kat flavor.
Smell Sweet Thanks to Kiki & Her Cat Jiji
Studio Ghibli enters the perfume game with the launch of its 'Kiki’s Delivery Service' body mist line.
Japan's 5 Most Trusted Fast-Fashion Brands
Where do you go for fast fashion in Japan? Start with one of these five chains, ranked as the nation's most trusted brands in a survey of over 120,000 consumers!
10 Japanese Brands You Need to Know
One of the shopping capitals of the world, Japan is often associated with luxury goods. But never fear, this lovely country is a haven for both savers and the spendthrifts! Discover some local fashion and beauty brands you shouldn't miss when in Japan.
Cuddle Up with Your Very Own Lapras!
Recreate Ash’s voyage around the Orange Archipelago without ever leaving your living room.
Endless Design Possibilities: Fukuyama Denim
Specialists in every step of denim manufacture—spinning, dyeing, weaving, washing—abound in Fukuyama, a leading producer of denim in Japan. The locale is a driving force behind the worldwide appeal of Japanese denim.
Handmade Knives in Yamagata
See how Shimada Cutlery Works carries on a blade-making tradition dating back to the year 1365.
Try Amazing Food at Tanabata Matsuri in Sendai
It was very hot when we went to Sendai, in Miyagi Prefecture, to see this gorgeous Tanabata Masturi, but nothing can stop us from having fun!
Get Ready for Coca-Cola Slushie Pouches
Coca-Cola's new Frozen Lemon slushie has been eight years in the making—and it's out April 16!
Cool Off in Summer with Ghibli Folding Fans
Studio Ghibli fans can now beat the heat with fans styled after their favorite characters!
Empty Vessels Full of Meaning
Japanese artist Norihiko Terayama's work explores what happens when decoration overtakes form and function.
Cast Your Vote for the Next Kit Kat Flavor!
Nestlé Japan is calling on Kit Kat fans around the world to nominate and vote for their next flavor on a special English-language website.
Where to Shop in Tokyo
From fashion and electronics to books and bargains, Tokyo is a shopper's paradise. If you're searching for tips on where to shop, look no further!
Pixel Puppies Might Be the Perfect Pet
One Japanese artist combines cuteness and nostalgia in his latest line of colorful sculptures. Plus, they're already housebroken!
6 Cheap & Tasty Japanese Chain Restaurants
Japan has tons of delicious, convenient food options, even if you're dining on a budget!
The Historical Stores of Ginza
Ginza has been associated with wealth ever since a silver coin mint was established here early in the Edo Period. Quite a few old shops got their start here, making Ginza a great center for some historical shopping!
Taking Denim Beyond the Jean Jacket
Hiroshima is known for its denim. But the denim being made here may not be the kind of denim you know!
Innovative Aichi Illumination Made by Plumber
In a small town in Aichi Prefecture, a plumber and his family have created an icy winter illumination to warm the hearts of visitors.
Wanted: Professional Cosplayers
Dwango, the operators of Japan’s Nico Nico Douga streaming service, want to connect passionate cosplayers with paying jobs.
Take a Trip Around Japan with Starbucks Mugs
These Starbucks mugs and tumblers feature local sites and foods from five prefectures.