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A Luxury Train From Tokyo to Izu

JR East unveils the Saphir Odoriko, a luxury train connecting Tokyo with Izu, a popular tourist destination in Shizuoka Prefecture, starting March 14.

Snow, Craft Beer and a Western Take on Winter

Australian native Daniel Bacon manages several successful businesses in Hakuba Village, Nagano Prefecture, and a founding partner of Hakuba Brewing Company, a craft beer brewery based in the same area. What does it take to attract international tourists?

Unmanned Stations, Gorgeous Scenery

Unmanned stations on Japan's smaller train lines are becoming an increasingly popular tourist attraction, and one glimpse at the views some of them offer is all you'll need to understand why!

Imperial Couple's Summer Vacation

Emperor Emeritus Akihito and Empress Emerita Michiko visit a community of returnees from postwar Manchuria in Nagano.

Resort Hotel Chain Loves Dogs as Much as We Do

Regina Resorts is a chain of boutique hotels in Japan, and they have a "Dogs Welcome" policy that is out of this world!

Iga Ninjas Clean Up the Town

The town of Iga in Mie Prefecture was home to a renowned clan of shadow warriors. In conjunction with their annual Ninja Festival, the garbage men donned shinobi garb to get in on the action!

Head to This Hotel if You're Keen on Katana

If you want to see Japanese swords and armor, and you don’t happen to have a time machine, usually you’ll need to head to a museum. However, we recently came across an astounding collection of katana not in any museum or gallery, but inside a hotel.

Exploring Japan's Three-Star Road

Japan's Three-Star Road is home to a host of Michelin-recognized sites and wonders, comprising a compact area that covers four prefectures. With the new Three-Star Ticket option, exploring this stretch of Japan is easier than ever before.

Hot Spring Towns Expand Horizons

Some sleepy hot spring towns are coming up with innovative local products and activities to attract new visitors.

Discover Secret Scenic Spots in Japan

Japan’s natural scenery and local cultural experiences are drawing more and more international visitors off the beaten path.

Mount Fuji Sports First Snow Cap of the Season

An essential part of the transition from summer in Japan, Mount Fuji has finally donned its iconic snow cap.

Top 20 Recommended Scenic Spots in Japan

We have gathered a few spots and scenes that are worth checking out on your next autumn vacation. Let us introduce you to the top 20 recommendations for autumn scenery in Japan.

New Sake Season, New Cedar Ball

Tenryou Sake Brewery in Gero, in Gifu Prefecture announces its new sake with a yearly event - hanging a cedar ball.

Say Hello to Kansai's New Cup Noodle Factory

Nissin, manufacturer of Japan's original instant ramen, Cup Noodle, is opening a new, state-of-the-art factory in Shiga Prefecture

Tourists Flock for a Glimpse of Old Japan

Townscapes that preserve the atmosphere of Japan's yesteryear are attracting more international visitors than ever before.

Discover an Alpine Land of Natural Beauty

Home of the northern Japanese Alps, Chubusangaku National Park is a fantastic destination for lovers of the outdoors!

Feeling Thirsty? Try Ocean-Aged Wine!

As winemaking gets increasingly popular in Japan, some makers are trying innovative techniques lost to time, such as aging the alcoholic beverage in the ocean.

A Gourmet Train Journey to Sample Shinshu

Rokumon is a sightseeing train run by the Shinano Railway that puts you in touch with the Shinshu region’s culture and cuisine. Take a ride and spend a leisurely time enjoying stunning scenery and delicious dishes.

Travel to Toyama to Peek the Japanese Alps

Who knew Japan had its very own Alps? And they are right in the heart of the nation.

Giant Rice Cake Specially Made for the Gods

Farmers in central Japan were busy pounding giant rice cakes for Atsuta Shrine at the end of the year.

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