The 3 Most Beautiful Villages in Shikoku
Shikoku is the smallest of Japan's four main islands, and the most rural. Take a look with us at the most scenic small villages on the island, tucked between mountains and along river banks.
5 Sweet Memories From School Lunch
Kids in public schools in Japan have the privilege of eating a nutritious, well-balanced meal every day at lunch. Just because it's good for you, however, doesn't mean you can't satisfy your sweet tooth!
5 Notable Songs from Japanese TV Commercials
If you find yourself humming a song in the middle of a packed train, your TV may be to blame!
5 Places to Hang When You Miss Your Last Train
What should happen if you miss your last train home? Here are some places around the country where you can go while waiting for the first train.
Top 6 'Hanami' Spots in Kyushu
Kyushu is where you can see some of the earliest cherry blossoms in full bloom!
6 Must-Try Local Specialties in Tohoku
To learn the heart of a region, you gotta eat like a local! Here are six ways to make sure you eat right in Tohoku.
The 5 Biggest Snow Festivals in Tohoku
Check out Tohoku's Five Great Snow Festivals and see how the region's long history of culture and tradition brings the frozen to life!
The 6 Greatest Snowscapes in Tohoku
Tohoku is an incredible area to experience the harshness and beauty of nature—particularly in the winter!
The 5 Most Beautiful Night Views in Hokkaido
Take a trip to Japan's northernmost island of Hokkaido for some stunning nighttime views, breathtaking no matter the season!
The 5 Most Beautiful Villages in Tohoku
Check out Tohoku's most picturesque countryside towns.
5 Rainy Day J-Pop Hits
If you ever thought rain's sole purpose was to ruin your day, then you might be missing the essence of life. Rain is the creative genius behind these hit J-pop tracks!
When You Wish Upon a Pun
There’s a special reason why Japanese people offer ¥5 coins at temples and shrines.
5 Must-Buy Omiyage at Tokyo Haneda Airport
If you can’t decide what to buy for your friends and family, or if you forget to visit gift shops during your travels, Haneda Airport is here to save the day on your way out the door!
5 Must-Buy Omiyage from Osaka
Visiting Osaka? Then check out these five souvenirs to bring back!
10 Top Nighttime Cherry Blossom Viewing Spots
Between March and April, people flock outdoors to enjoy the brief life of Japan's blooming cherry blossoms. But just because the day ends doesn't mean the 'hanami' (flower viewing) has to as well. Take a look at our 10 recommended night viewing spots!
Where to Get Your Lifelong Brolly
Instead of wasting ¥500 on plastic umbrellas every time you get caught in a sudden downpour, Cool Magic SHU'S helps you find that one umbrella you can carry around and even cherish for the rest of your life.
5 Reasons to Use Metropolitan Trains
Commuting in metropolitan areas has its drawbacks, but we're here to offer five great reasons to board those busy trains!
The Station Master Cats
In many parts of Japan, train stations aren't merely gateways but places of interest. At Kishi Station in Kinokawa City, Wakayama Prefecture, it’s a cat that attracts people and makes the trip worth their while.
The 5 Snowiest J-Pop Songs
Snow evokes a variety of emotions that artists have long sought to express in a number of ways—and J-pop artists are no exception!
The 5 Most Beautiful Villages in Kyushu
Explore Southern Japan's rural charm as we take a mini-tour of Kyushu's beautiful villages.