By giving people unique first-hand experiences, green tourism can help revitalize and re-popularize the lifestyles and customs of rural Japan.

Japan’s traditional wooden architectural techniques are set to be recognized by UNESCO as an Intangible Cultural Heritage.

Emperor Naruhito proclaimed his younger brother, Crown Prince Fumihito, as the first in line to Japan’s Chrysanthemum Throne on November 8.

The annual water discharge drill was carried out at Shirakawago, a UNESCO World Heritage site in Gifu Prefecture, central Japan, to the delight of visitors.

Confectionery stores in Japanese Prime Minister Suga Yoshihide's home prefecture have started to sell sweets modeled after him.

This remarkable wooden cabin was constructed locally in the mountains of Japan using a Shopbot 3D wood cutter, with minimal impact on the environment. Click to learn more.

As a society that thinks thoroughly about etiquette, there is, of course, a prescribed way to hold chopsticks. But, the vocabulary around the method being "correct" is being slowly changed to be called the traditional way, as we learn in this video.

Join us on an ugly-delicious journey of 5 fermented foods through 5 destinations in Japan