allabout japan
allabout japan
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HOTELS

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RIHGA Royal Hotels launches new hot spring resort brand–“Noir by RIHGA”

RIHGA Royal Hotels launches new hot spring resort brand–“Noir by RIHGA”

Royal Hotel Co., Ltd. has announced plans to open Noir by RIHGA Kobe Arima, a new hot spring resort under the Noir by RIHGA brand, in the Arima area of Kita Ward, Kobe, Hyogo Prefecture. The opening is scheduled for late February 2028. Making the most of its location along the Arima River, the property is planned as a luxury hotel where guests can enjoy seasonal scenery from their rooms, relax in Arima’s famous hot springs, and take time to savor local cuisine at a leisurely pace.

Booking.com’s Luiz Rodrigues on Diversifying Japan’s Inbound Market

Booking.com’s Luiz Rodrigues on Diversifying Japan’s Inbound Market

From promoting lesser-known destinations like Amami Oshima and Furano to addressing overtourism, sustainability, and inclusivity, Luiz Rodrigues is looking to diversify experiences across the country. In this interview, he discusses post-pandemic rebound travel, the growing role of AI in creating seamless journeys, and how technology can connect visitors with authentic, off-the-beaten-path Japan while supporting regional economies.