UNDISCOVERED JAPAN

Like many traditional Japanese events, tea ceremony is a treasured cultural activity where manners are key. Before you sit down, here's a quick primer on the rules you'll need to know to properly enjoy 'chado.'

Gold's not the only thing to buy and try in Kanazawa. Thanks to its proximity to the shoreline, the city's also famous for glorious, scrumptious food. Perhaps a crab feast is in order!

If you're looking for an intimate view of Mount Fuji, Atami and Shuzenji present a compelling alternative to Hakone.

If you’re an anime fan planning to make a pilgrimage to the location that inspired the hit anime film 'Your Name,' your bus has arrived!

At Aioiza, a small museum and playhouse in Gifu, you can get right behind the scenes with 'jikabuki'—and even try on the makeup and costumes for yourself!

It's the deal of a lifetime for meat lovers and it's only here for one day and one day only!

To learn the heart of a region, you gotta eat like a local! Here are six ways to make sure you eat right in Tohoku.

As with any big site, there are many great parts of SnowJapan that get overlooked, even by frequent users. Here are four things you probably didn't know you could do!