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Japan's Super Expensive Seasonal Watermelons

A pair Hokkaido's homegrown Raiden watermelons fetched ¥300,000—about US$2,700—at the first auction of the season!

Sweet, Sour, and Everything In Between: The Aromatic World of Japanese Citrus

Get a primer on Japanese citrus beforeWith over a hundred varieties grown throughout the country today, citrus has plenty of uses in Japan, from fruit snacks to alcoholic drinks.your next trip to the supermarket!

Discover Fruit & Fossils in Fukushima!

Welcoming visitors with open arms, Fukushima Prefecture offers strawberry picking, a fresh tomato theme park, and a fossil museum where you can try your hand at archaeology.

Mandarin Oranges Fetch Record High Price

Mandarin oranges in western Japan fetch a record high 100,000 yen apiece in the fruit’s first auction of the season.

Watermelon Meets Bread in Cubic Form

Wanting to try cubed watermelon, but having anxiety over the sticker price? Try square watermelon bread instead!

Tohoku: Japan's Treasureland

While Japan's northern Tohoku region may be best known for its incredible winter landscapes, the JNTO and All About Japan headed north in spring to prove there are plenty of reasons to visit the region year-round!

Wait, What?! A Yellow Watermelon?

Have you ever tried a yellow watermelon? The Japan Guy chanced upon one in his local supermarket and decided to give it a go.

New Japan-Exclusive Seasonal Fanta Flavor

This Japanese-exclusive flavor comes from abroad, and is only available in vending machines!

10 Exotic Fruits You Can Find Cheaply in Japan

Craving the tropical fruits that Hawaii, Okinawa or other tropical areas offer? If you think tropical fruits aren't available in Tokyo, or that they'll cost you a fortune, we've got some good news for you!

5 Fun & Fruity Activities to Do Around Tokyo

There's more to Kanto than trains, amusement, food, shopping and temples. There are several 'juicy' fruit-related activities to do when in Tokyo or nearby towns, such as fruit picking, fruit carving, jam making and more. Why not enjoy them when in Japan?

Marvel at Intricate Fruit & Vegetable Carvings

Japan has a rich tradition of food carving, but in the hands of Japanese artist Gaku, the art of fruit and vegetable carving is elevated to a new realm of edible creations!

Persimmons: Only $1,000 Each!

One of the weird and fun things about Japan are insanely expensive fruits. Including a box of persimmons that fetched 100,000 yen in the season’s first auction in Ishikawa Prefecture.

Make Your Own Japanese Fruit Sandwiches

A café staple for years, the fruit sandwich (furutsu sando) is back in the news, as new gourmet versions have caught the attention of sweet lovers. Here's a primer on making your own at home.

Designer Apples Fetch $2,300!

It's common knowledge that fruit is more expensive in Japan. Three of producer Chisato Iwasaki’s designed apples went for $2,300 at auction in Aomori Prefecture.

Pepsi's Japan Cola Debuts New Exclusive Flavor

Pepsi Japan's latest exclusive soft drink has a citrus finish that is familiar to Japanese fruit aficionados.

5 Most Expensive Fruits That Are Made in Japan

Fruits in Japan can be expensive when compared to other countries—in fact, five out of the six most expensive fruits in the world are from here! Let's took a look the these costly treats!

4 Must-Try Natural Products from Hokkaido

Japan's biggest prefecture is also home to some of the freshest products that are only possible thanks to the unspoiled nature of Hokkaido.

Enjoy a Showa-Era Afternoon Parfait Break

With its classy Showa-style decor and assortment of different sizes and flavors of layered parfaits, Coffee Seibu is the perfect place to relax for an afternoon break.

Top Ranked Fruits in Japan for Each Season

Japan is a country with clearly defined seasons, which allows Japanese farmers to grow specific fruits that are seasonally popular. We'll teach you the two top fruits from each season to be on the lookout for no matter when you visit Japan.

5 Sweet Memories From School Lunch

Kids in public schools in Japan have the privilege of eating a nutritious, well-balanced meal every day at lunch. Just because it's good for you, however, doesn't mean you can't satisfy your sweet tooth!

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