Try the Viral 'Raindrop Cake' Shingenmochi
Try Mikan Club's high-quality water shingenmochi made of seaweed, creating a softer, smoother texture and a more luxurious experience of a traditional sweet.
Shin-Okubo: Korea Town of Tokyo
If you don't have the time or money to take the flight to South Korea, visit Shin-Okubo instead for a mini taste of the best of trending Korean street food, cosmetics, idol goods, and more.
Savor Traditional Culture & Sweets at Matoi
Take your senses on a journey at Matoi, a traditional Japanese dessert café in Asakusa. With over a century perfecting timeless Japanese classics like matcha, mochi and red beans, you know it'll be good.
Magical Rainbow Grilled Cheese in Harajuku
Taste the rainbow at Le Shiner in Takeshita Street, with rainbow drinks, potato corn dogs, and grilled cheese.
Fresh Seafood BBQ Kaisaku in Enoshima
Take a trip to Enoshima's Nakamise Benzaiten Street, where you can find unique souvenirs and fill up on the freshest seafood like clams, squid and whitebait.
How to Enjoy a Valentine's Date for One
A survey shows that women in Japan tend to buy Valentine chocolates that are more expensive for themselves than for their partners.
Introducing Gold Caramel Tokyo Banana Kit Kats
Back in 2017, the most famous souvenir snack in Japan’s capital city, Tokyo Banana, made news when it teamed up with Nestlé Japan to create a never-before-seen Tokyo Banana Kit Kat. Now, the two companies are going for the gold!
Gyoza + Beer Lovers Unite at Dandadan Sakaba
If you've got a craving for juicy gyoza and cheap beer, get yourself to the fastest growing gyoza + beer izakaya chain in Kanto—Dandadan Sakaba.
Get Lucky with Starbucks' New Years Drink
It’s all about fortune and fun for the first New Year of Reiwa!
Make Japanese Pottery at Uzumako Art School
Don't just buy some Japanese pottery—why not make a piece yourself at the Uzumako Ceramic Art School?
Drink & Make Memories on Omoide Yokocho
Wander around a maze of narrow alleys packed with izakaya and BBQ food stalls in Shinjuku's Omoide Yokocho.
Retro Street Food at Asakusa Denbouin Street
After visiting Asakusa's Sensoji Shrine, enjoy a leisurely afternoon eating traditional street food and finding hidden thieves on the nearby Denbouin Street.
All-You-Can-Eat KFC Coming to Tokyo
All the fried chicken you can eat (plus all the beer you can drink), whenever you want it!
Tokyo's Hub of Hidden Street Food Gems
Most first-time visitors tend to overlook Ningyocho, but this historical district hides some of the best traditional Japanese street foods in Tokyo.
A Foodie's Guide to Three Tokyo Neighborhoods
Did you know that Tokyo has the most Michelin stars out of any city in the world? The Gaien area is centrally located next to some of the city's coolest 'hoods, and is the perfect place to start your culinary and cultural journey of Japan's capital!
Meet Chef Pikachu at the Pokémon Café
Haven't you ever think you wanted to eat the food in Pokémon? Well, now you can make your dreams come true at the Pokémon Café! Eat Pikachu curry, an Eevee plate, Snorlax hamburg steak, magical Gengar drinks, and more.
Designer Apples Fetch $2,300!
It's common knowledge that fruit is more expensive in Japan. Three of producer Chisato Iwasaki’s designed apples went for $2,300 at auction in Aomori Prefecture.
Stylishly Slurp Down Curry Udon at cuud
In Haneda Airport, get a taste of the perfect bowl of curry udon at cuud. Whether you just need a quick bite to eat or want to watch in luxury as chefs prepare udon from scratch, you won't be disappointed.
Tea in a Flower Field at Aoyama Flower Market
Enjoy a relaxing tea time (and amazing Instagram photos) surrounded by beautiful, lush flowers at the Aoyama Flower Market Tea House.
Dashi Chazuke En: Umami-Filled Comfort Food
At Dashi Chazuke En, you can experience the unique texture and flavor of "Ochazuke," warm rice soaked in a gentle broth overflowing with umami flavors.