TEA

Explore the different kinds of green tea in Japan. Discover the differences between sencha, matcha, hojicha and more!

With just a rice cooker and a few extra ingredients, you too can make your very own giant green tea pancake.

Centered around a slick video of 45 locations across three regions of Japan, the JNTO's new European campaign is a beauty to behold.

Take your tastebuds for a ride when you bite into this delicious dessert from Japan's most popular discount interior shop.

For more than a decade, Japanese people have remained in the top ranks of the longevity scale. One of the biggest secrets to their long lives is rooted in their cuisine.

With amazing outdoor eating spaces set on moss-covered grounds in the middle of the woods, this is a secret haven for lovers of nature and Studio Ghibli.

While traveling in Kanazawa, be sure to stop for a nice, fresh cup of tea from a tea shop dating back to the Edo Period (1603-1868)!

The third-wave green tea movement is taking root right in the heart of Japan’s green tea industry.