Enjoy Starbucks Matcha Tea Anytime
Starbucks matcha marches into the Via lineup with a new, Japan-exclusive green tea drink mix.
Matcha or Sencha? A Green Tea Primer
Explore the different kinds of green tea in Japan. Discover the differences between sencha, matcha, hojicha and more!
The Real Health Benefits of Green Tea
Green tea has long been believed to have health benefits, and nowadays people tout it for everything from weight loss to heart disease. But what does the research actually show?
Japan—Where Tradition Meets the Future
World Heritage Temples & Shrines
Centered around a slick video of 45 locations across three regions of Japan, the JNTO's new European campaign is a beauty to behold.
Snack on Some Strawberries Dipped in Matcha
Take your tastebuds for a ride when you bite into this delicious dessert from Japan's most popular discount interior shop.
Make Your Own Enormous Green Tea Pancakes
With just a rice cooker and a few extra ingredients, you too can make your very own giant green tea pancake.
Top 5 Green Tea Parfaits in Kyoto
While the Kyoto area is known for its green tea, why not take it to the next level with a green tea parfait?
Moss Garden Café Has Us Enchanted
With amazing outdoor eating spaces set on moss-covered grounds in the middle of the woods, this is a secret haven for lovers of nature and Studio Ghibli.
San Grams: A Third-Wave Green Tea Shop & Café
The third-wave green tea movement is taking root right in the heart of Japan’s green tea industry.
The Japanese Secret to Longevity Through Food
Food & Drink Healthy Japanese Food
For more than a decade, Japanese people have remained in the top ranks of the longevity scale. One of the biggest secrets to their long lives is rooted in their cuisine.
Kaikado Is Serving up Style (& Tea) in Kyoto
Read on to learn about this Kyoto building's dramatic transformation from an abandoned government building to a stylish café and creative space.
A Historical Walk Through Japanese Tea
Take a stroll through Kyoto’s Yamashiro region, the historical nexus of Japanese tea production, with a history dating back some 800 years.
Have a Cuppa in Kanazawa’s Old Town
While traveling in Kanazawa, be sure to stop for a nice, fresh cup of tea from a tea shop dating back to the Edo Period (1603-1868)!
Artless Craft Tea & Coffee
Similar to a Japanese tea room, this café places less emphasis on design and more on high quality hand-roasted tea and coffee.
7 Matcha Sweets to Die for in Kyoto!
Love matcha? Then you have to try these seven unique sweets from seven hot Kyoto shops!
7 Cute Cafés in Tokyo
Discover some of the cutest cafés in Tokyo. You won't just want to visit for the food, but for the whole experience!
Drip, Drip, Drip Goes the Green Tea
Calling itself the world’s first hand-drip green tea shop, Tokyo Saryo is now open for business in Tokyo.
Slurp on Some Matcha-Flavored Ramen
Ramen and green tea are two of the best things to make if you’ve got a pot of hot water; however, now you can have both at once!
Yokokan Teien: A Splendid Secret Garden
One of the three best Japanese gardens as selected by the U.S.-based Sukiya Living Magazine (The Journal of Japanese Gardening), this is a pleasant gem hidden in Fukui City.
How to Enjoy Tea Ceremony Like a Local
Like many traditional Japanese events, tea ceremony is a treasured cultural activity where manners are key. Before you sit down, here's a quick primer on the rules you'll need to know to properly enjoy 'chado.'
