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Follow the Footsteps of Poet Matsuo Basho

Pack your hiking boots and get ready for an adventure as we take you to the most fascinating and beautiful spots of Japan's deep north by way of the poet Matsuo Basho.

Wonders of Japan: Harmony with Nature

Experience a traditional recycling-oriented lifestyle.

Ishinomaki Stone Memorial for Victims of 3.11

The Ishinomaki Stone Memorial pays homage to the lives lost in the Great East Japan Earthquake of March 11, 2011.

9 Best Backcountry Ski Spots in Japan

When you get tired of the pistes, there's always plenty of powder off the back—or further up! From Nagano to Hokkaido, here are the nine best backcountry ski spots in the country.

3 Top-of-the-Line Kokeshi Dolls

Kokeshi are traditional Japanese dolls expertly carved from wood. You’ve probably seen them around Japan, and after reading this article, you may want to start your own collection!

The Ise-Shima G7 Summit Regions

10 cities around the country were selected to host ministerial meetings surrounding the 2016 G7 Summit in Ise-Shima. From education to IT and agriculture, each was selected for a very specific reason!

Tohoku's 3 Great Summer Festivals

Head to northern Japan this summer for huge glowing floats, giant poles covered in lanterns and streets festooned with positive wishes for the future.

Want a Cardboard Car?

Despite its sleek look, this car is actually made out of cardboard! Just don't try to take it for a spin in the rain.

Top 10 Castles in Tohoku

Spared many of the fierce territorial battles of the Warring States Period, the castles of northeastern Japan are a little different from those you'll find to the south and west.

Recovery Five Years After 3.11

As March 11, 2016 marks the fifth anniversary of the Great East Japan Earthquake, Highlighting Japan offers an update on the results and challenges of recovery efforts in the Tohoku region.

Japan's Top 4 'Best 3' Sightseeing Spots!

Witness the best sightseeing spots Japan has to offer in four official, comprehensive lists.

6 Great Innovations from Japan's Countryside

From urban planning and fish farming to food recycling and the re-invigoration of traditional techniques, a number of great ideas have come out of Japan's smaller towns and cities.

The Poster Spring for Japan Rail

Located deep in the mountains of Miyagi, this hot spring hotel is all about healing. Its outdoor 'onsen' is so picturesque that it's been featured in posters for JR.

All the Best Fall Color Spots in Tohoku

Check out these famous fall color spots and their nearby hot springs in each of northeastern Japan's six prefectures.

Top 10 Japanese Companies Over 800 Years Old

Just how old is the oldest Japanese company? You might be surprised to learn that most of the companies on our list date back centuries before the Black Plague!

13 Tantalizing Tohoku Treats

Tohoku has a giant selection of sweet traditional treats to choose from. We've selected 13 of the best!

47 Souvenirs from All 47 Prefectures!

Traveling around Japan but don't know what souvenir to buy from each region? We've got you covered with this crazy list of our Top 47 'omiyage' from each of the nation's 47 prefectures!

What is Tanabata?

Also known as the Star Festival, Tanabata is traditionally held on the seventh day of the seventh month of the old lunar calendar, celebrating the legend of the one day of the year when the deities Hikoboshi and Orihime are allowed to meet.

Akiu Crafts Park in Miyagi

Get a hands-on experience with nine different tradition crafts from Miyagi Prefecture.

10 of Japan's Oldest Confection Shops

The sweet treats offered by these long-lived establishments have more than withstood the tests of time. Each shop is at least 350 years old!

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