Beauty Beyond Be-‘leaf’ in Matsushima
Gorgeous throughout the year, Matsushima offers an incredible nighttime illumination of autumn leaves that has to be seen to be believed!
Quench Your Thirst for Knowledge with Coke
These limited edition Coca-Cola bottles feature lovely designs that highlight regional history and culture!
Tohoku in Summertime: Green Means Go!
The colors of northeastern Japan are vibrant and beautiful, from the pinks of spring to the wintry whites. But on this tour of the region, we focused on the emerald greens of summertime in Tohoku.
4 Americans on a Mission of Tohoku Discovery
The JNTO's New York branch sent four Americans to northeastern Japan on a mission of discovery. The result? Check out their four lovely videos to find out why they call Tohoku 'Something different, something fresh. Really a special place.'
See, Do & Eat It All in Miyagi Prefecture
If you're interested in experiencing nature, culture and food while traveling around Japan, but don't have a lot of time to hop from city to city, Miyagi Prefecture may be the perfect place for you!
Make the Most of Your Time in Sendai!
Available now, the new Sendai City Guidebook is your one-stop shop for planning the perfect trip to Miyagi Prefecture!
5 Reasons to Visit Tohoku in Summer
Summer is the season where things really heat up in Japan's northern region of Tohoku. Here's why you definitely don't want to miss it!
Miyagi: Land of Samurai History
Experience the home of one of Japan's greatest ever samurai warriors with historic castles, ancient temples and colorful shrines less than two hours from Tokyo.
Flying the Nest Heads to Miyagi for Winter Fun
Stephen and Jess head to Miyagi for a winter wonderland full of powdery snow, winter sports and even a crafting experience.
Exploring the Culture of Miyagi
Miyagi is a place where traditional Japanese culture is still alive with wooden kokeshi dolls to mountain hot spring towns there is something for everyone.
Capturing Tohoku's Summer Passion
In 2017, All About Japan sent a team up to Tohoku to capture some this northern region's summer vibe. From its craggy coasts and crater lakes to plunging falls and samurai festivals, there was plenty of energy to go around!
7 Major Otaku Areas Outside Tokyo
Tokyo is famous for 'otaku' hotspots like Akihabara, Ikebukuro and Nakano. But where do you go if you're not in the Tokyo area? We've got your 'otaku' needs covered in seven other major cities around Japan!
Encounter History & Nature in Magical Miyagi
Follow along with our resident Japanese history buff who spent two 'cool' days exploring Miyagi Prefecture in the northeastern area of Tohoku, checking out the nature, cultural experiences and, of course, the rich history of this gorgeous region of Japan.
A Whirlwind Weekend in Miyagi
Head out to northeastern Japan with Selena for a magical weekend away from the hustle and bustle of Tokyo.
A One-of-a-Kind Pottery Adventure in Miyagi
When you're ready to take a break from the sparkling winter snow, why not try making Japanese pottery in Miyagi.
30 Spectacular Flower Spots in Japan
Seasonality is an important part of life in Japan, especially in spring. Flowers bloom throughout the country and create a colorful, unforgettable landscape for floral fans, nature enthusiasts and anyone in between!
Try Amazing Food at Tanabata Matsuri in Sendai
It was very hot when we went to Sendai, in Miyagi Prefecture, to see this gorgeous Tanabata Masturi, but nothing can stop us from having fun!
Castles, Temples & Tofu— Oh My, Miyagi!
Come along on a trip to Sendai Castle, Shiroishi Castle and Saiho-ji.
Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
Getting Out & About in Miyagi Prefecture
Located in Japan’s Tohoku Region just a couple hours north of Tokyo by shinkansen bullet train, Miyagi Prefecture is full of delights for travelers eager to venture off the beaten path. We went on a two-day journey to experience Miyagi's inland cities.