Hot Spring Towns Expand Horizons
Some sleepy hot spring towns are coming up with innovative local products and activities to attract new visitors.
All About Climbing Mount Fuji
For both short-term visitors and lifelong residents of Japan, Mount Fuji is a peak that many feel called to climb at least once in their lives. We've put together a guide to help make this challenging but beautiful experience as simple as possible.
Mastering Winemaking in Nagano
Well-known essayist and painter Toyoo Tamamura and his wife live in Nagano Prefecture, where they run a winery and restaurant. He talks about his new life and work styles, the late life lessons he’s discovered and his plans for the future.
6 Tokyo Day Trips Less Than 2 Hours Away
From incredible views of Mount Fuji to a museum that feels like it's right out of a mummy movie, these fantastic spots are less than 2 hours from Tokyo, which means they're the perfect way to spend a day when you want to get out of the city!
Crack Open a Cold One with Totoro
This frosty brew from Echigo Beer in Niigata Prefecture gets its seal of approval (and label!) from the masterful animation legend, Hayao Miyazaki.
A Gourmet Train Journey to Sample Shinshu
Rokumon is a sightseeing train run by the Shinano Railway that puts you in touch with the Shinshu region’s culture and cuisine. Take a ride and spend a leisurely time enjoying stunning scenery and delicious dishes.
Meet the New Ramen Craze in Yamanashi
‘Raho’ ramen—a combination of classic ramen soup and ingredients with Yamanashi's local 'hoto' noodles—is on the rise in this town in Yamanashi Prefecture.
Instagram-Worthy Rainy Day Spots in Japan
Believe it or not, there are some places in Japan that are even more beautiful when it rains! Once you see these photos, you'll surely want to visit them and see first-hand!
TripAdvisor's Best Restaurants in Japan 2018
These restaurants throughout the country are known for their warmth, hospitality and accessibility, as well as the mouth-watering dishes they serve up to hungry diners from around the world!
Experience the Beauty of Japan in 8K Video
From the rugged mountains of Hokkaido and verdant forests of Kyushu to spectacular festivals of Aichi and the Tokyo skyline, this video stunningly captures the beauty of Japan in under three minutes.
Onsen & Karaoke: Sing While You Soak!
Feeling embarrassed about doing karaoke? How about going to hot springs? If you answered yes, then you need to check out this Japanese inn in Nagano, where you can do both in private at the same time!
Transforming Vacant Japanese Schools into B&Bs
A hotel with a difference—old schoolhouses in Japan are getting a new lease on life, by being transformed into hotels for visitors.
Buddhist Temple Decked Out in Historical Hunks
One buddhist temple in Niigata Prefecture is hoping to draw attention and crowds with sexy, anime-style art of its historic patrons.
Trekking Through the Mosaic
Each year about 38,000 visitors hike through the verdant trails of the Shin-Etsu trail in northwestern Japan.
Resort Hotel Chain Loves Dogs as Much as We Do
Regina Resorts is a chain of boutique hotels in Japan, and they have a "Dogs Welcome" policy that is out of this world!
TripAdvisor's Top 10 Theme Parks in Japan
There’s more to theme parks in Japan than just Disney Resort and Universal Studios; there’s also ninjas, go-karts and more!
30 Spectacular Flower Spots in Japan
Seasonality is an important part of life in Japan, especially in spring. Flowers bloom throughout the country and create a colorful, unforgettable landscape for floral fans, nature enthusiasts and anyone in between!
10 Wine Tasting Spots in Yamanashi
Just a train ride away from central Tokyo, Yamanashi Prefecture's Katsunuma region is home to over 30 wineries, perfect for a day trip from Japan's capital.
Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
Snow, Craft Beer and a Western Take on Winter
Australian native Daniel Bacon manages several successful businesses in Hakuba Village, Nagano Prefecture, and a founding partner of Hakuba Brewing Company, a craft beer brewery based in the same area. What does it take to attract international tourists?