Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
Tourists Flock for a Glimpse of Old Japan
Townscapes that preserve the atmosphere of Japan's yesteryear are attracting more international visitors than ever before.
22 Animals to See in Japan's National Parks
While Japan may have an image as a land of trains and modern technology, the nation's 34 national parks offer a wealth of wildlife waiting to be discovered.
Onsen & Karaoke: Sing While You Soak!
Feeling embarrassed about doing karaoke? How about going to hot springs? If you answered yes, then you need to check out this Japanese inn in Nagano, where you can do both in private at the same time!
Trekking Through the Mosaic
Each year about 38,000 visitors hike through the verdant trails of the Shin-Etsu trail in northwestern Japan.
Resort Hotel Chain Loves Dogs as Much as We Do
Regina Resorts is a chain of boutique hotels in Japan, and they have a "Dogs Welcome" policy that is out of this world!
12 Great Hikes in Japan's National Parks
You can follow the trails through Japan's national parks to mountain peaks and coastal views—and sometimes both at the same time!
Snow, Craft Beer and a Western Take on Winter
Australian native Daniel Bacon manages several successful businesses in Hakuba Village, Nagano Prefecture, and a founding partner of Hakuba Brewing Company, a craft beer brewery based in the same area. What does it take to attract international tourists?
Super Blue Blood Moon Lights Up The Sky
This once in a blue moon phenomenon appeared in the sky posing with Tokyo Skytree as well as other beautiful tourist spots.
Top 20 Recommended Scenic Spots in Japan
We have gathered a few spots and scenes that are worth checking out on your next autumn vacation. Let us introduce you to the top 20 recommendations for autumn scenery in Japan.
TripAdvisor's Best Restaurants in Japan 2018
These restaurants throughout the country are known for their warmth, hospitality and accessibility, as well as the mouth-watering dishes they serve up to hungry diners from around the world!
A Gourmet Train Journey to Sample Shinshu
Rokumon is a sightseeing train run by the Shinano Railway that puts you in touch with the Shinshu region’s culture and cuisine. Take a ride and spend a leisurely time enjoying stunning scenery and delicious dishes.
30 Spectacular Flower Spots in Japan
Seasonality is an important part of life in Japan, especially in spring. Flowers bloom throughout the country and create a colorful, unforgettable landscape for floral fans, nature enthusiasts and anyone in between!
Mastering Winemaking in Nagano
Well-known essayist and painter Toyoo Tamamura and his wife live in Nagano Prefecture, where they run a winery and restaurant. He talks about his new life and work styles, the late life lessons he’s discovered and his plans for the future.
How Are You Spending Your Golden Week?
Golden Week is Japan's most anticipated holiday—and these Instagrammers give us some great ideas for things to do this holiday season!
Imperial Couple's Summer Vacation
Emperor Emeritus Akihito and Empress Emerita Michiko visit a community of returnees from postwar Manchuria in Nagano.
5 Great Snow Getaways from Nagoya
When there's snow, think of these five places in the Chubu region of Japan. From visiting hot spring villages to seeing bathing monkeys, you'll be enjoying the cold!
Instagram-Worthy Rainy Day Spots in Japan
Believe it or not, there are some places in Japan that are even more beautiful when it rains! Once you see these photos, you'll surely want to visit them and see first-hand!
TripAdvisor's Top 10 Japan Spots for 2018
Debating where to go in Japan? We break down TripAdvisor's Top 10 choices for 2018!
10 Snow Spots in Japan Perfect for Instagram
If you want to get your 'Gram game going while traveling in the land of the rising sun in winter, make sure to keep in mind these Instagram-worthy spots for your itinerary.